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Who, Should, and Would Facebook Posts Get More Comments: 52 Interesting Marketing Stats of 2012

Who, Should, and Would Facebook Posts Get More Comments: 52 Interesting Marketing Stats of 2012 | BI Revolution | Scoop.it
From unbounce.com - January 2, 7:16 AM
52 stats showing what happened last year in online marketing. Each one with a bite-sized stat with a Tweetable link. Share them easily on Twitter.
Martin (Marty) Smith's insight:

Wow, fascinating 2012 marketing stats here sure to help any presention and great twitter fodder. Each stat is under 140 characters and ready to tweet too.

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The Irresistible Rise Of Google Plus | [Infographic]

The Irresistible Rise Of Google Plus | [Infographic] | BI Revolution | Scoop.it
From visual.ly - April 4, 8:08 PM
An infographic with information on the rise of google plus as a social network and how implementing google authorship can affect your business - http:
Martin (Marty) Smith's insight:

This infographic confirms what is clear - Google Plus is coming up FAST. I hang out with some serious G+ users such as @MarkTraphagen and he is speaking about GPlus all of the country. 

I've called G+ the most "disruptive" social net because it has moxie but it was as populated as Facebook. It still isn't but it is coming up fast as this infographic makes it clear.  

Ivo Nový's comment, April 5, 1:50 AM
great info.. thank you for sharing Marty.
Martin (Marty) Smith's curator insight, April 8, 9:01 AM

Set new #BI Revolution (http://www.scoop.it/t/business-intelligence-revolution ) view records with over 2,000 views in three days. 
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Rescooped by Martin (Marty) Smith from Digital-News on Scoop.it today
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DISRUPTION: Why Google+ Is Best Social Net for Content Marketers

DISRUPTION: Why Google+ Is Best Social Net for Content Marketers | BI Revolution | Scoop.it
From www.copyblogger.com - March 10, 8:40 AM
Play along with me here for a minute. Imagine some drunk wandering down the sidewalk at 3 in the morning. He's got a cigarette dangling from his lip and

Via Thomas Faltin
Martin (Marty) Smith's insight:

AGREE - Google Plus Disrupts
I was in a conference the other day and people actually chuckled when Google plus was mentioned, they laughed. "Perfect," I remember thinking; "no one gets it yet time to double down on Google Plus". You don't make millions online by doing things the way others are doing them. 

You make money by being remarkable, distinct and disruptive. Money is simply the currency we use to keep score. You can't make money online by setting out to make money (irony). Authentic honesty is the table stakes of online poker. 

Insincere disruption or disruptions not supported by social signals don't last long. Once you know the story you want to tell, I would tell it on Google Plus. Don't forsake the other social nets, just use G+ as your main horse, the one you ride the most and the one who gets the best oats. 

Why? More than just G+ comes from Google; Google Plus is less crowded (at the moment) and less defined. "Less defined" means common groupthink and best practices are less established. Since Google Plus is a suite of tools with many possible combinations it may stay "less defined" for a long time. 

The way you combine and use the suite of tools that make up G+ may be very different than the next user (and this is what you want). It is easier to use a suite of tools to disrupt than a platform. Platforms such as Facebook and Twitter have their own very defined structure, a structure largely controlled by someone else. 

Tools Rule
Google Plus is not perfect (by a long shot). Many of its elements and tools are counter-intuitive and infuriating (at first). Hang in there and keep creating, combining and re-combining and you will like the end result (eventually). 

Google Plus is more conducive to long form content and conversations too. Don't just repost. Make sure you add some original value even if the piece started somewhere else. Can't have conversations on Twitter and Facebook friends want to hear about your children and trips. G+ is where I go to have meaningful conversations about Internet marketing.

The environment can turn contentious on strange things, but adopt the attitude that all feedback is GOOD, praise and listen and your ideas will get BETTER on G+. How disruptive is that?

 Conversation continues on G+: https://plus.google.com/u/0/102639884404823294558/posts/HhimtJ7CPg9 

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Tap Into DISRUPTION With Google+ Sign-In [Examples + Video]

Tap Into DISRUPTION With Google+ Sign-In [Examples + Video] | BI Revolution | Scoop.it
From googleplusplatform.blogspot.fi - March 12, 7:30 AM
Official source of information about the Google+ platform
Martin (Marty) Smith's insight:

Great examples on the bottom of this page from banjo and other on how to use Google Plus signin. Will use on http://www.CureCancerStarter..org. 

Read my post about why G+ is the best social net for content marketers becuase it dirupts more: http://sco.lt/8bDWPR  

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Famous Women Who Write Long More Likely To Go Viral [Wharton Study & SEOmoz)

Famous Women Who Write Long More Likely To Go Viral [Wharton Study & SEOmoz) | BI Revolution | Scoop.it
From www.seomoz.org - January 14, 12:25 PM
Not all great content goes viral, but content that does go viral is great. Although we can't guarantee that any piece of content will take the web by storm, we can make sure that a piece of content has what it takes.
Martin (Marty) Smith's insight:

Fascinating study of what kinds of content goes viral. Here are the topline suggestions:

* Longer is more likely to be shared.

* Longer is less likely to be commented on.

* Inspire anger, awe or anxiety.

* Be useful, surprising or interesting.

* Be a famous woman.

Funny since I've had 5 or 56 posts go mega viral and they are shorter (in the 500 word range) and not written by a woman. Every mega-viral post I've ever created did other things on this list including surf a hot topic, include humor and reference famous people or things (like Facebook). 

Added my Agree / Disagree list to G+: https://plus.google.com/u/0/102639884404823294558/posts/YuvxinkCy8S   

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