When the news of the school shooting in Newtown, Conn., unfolded across social networks and a host of online news sites, Pat Mitchell took to Twitter.
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Scooped by Martin (Marty) Smith onto BI Revolution |
When the news of the school shooting in Newtown, Conn., unfolded across social networks and a host of online news sites, Pat Mitchell took to Twitter.
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Macy’s and Sears might not be psychics or fortune-tellers, but that doesn’t mean they can’t predict the future. Marty Note * Firewall between web and store won't exist. * New in-store GPS will help shoppers find what they need. * Promotions go real time and mobile via predictive analytics. * Payment becomes more phone less credit card and NO cash. * Intelligent merchandising systems fuse web-like reviews into retail. Going to be Minority Report cool and all brought to you by a startup company near you. Delete the scoop?
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As an upstart social marketer social media's cause marketing promise hasn't felt realized. What we know is the common fire syndrome, clustering around the fire in times of need, works. This Fast Company article chronicles how six social activists are realizing social media marketing's promise. Are these six examples harbingers of a New Altruism via social media? Let's hope.
Related recent post on ScentTrail Marketing: The New Altruism: Wright, Shermer, Benkler
http://scenttrail.blogspot.com/2012/12/the-new-altruism-wright-shermer-benkler.html