Build engaged audiences through publishing by curation.
Sign up with Facebook
Sign up with Twitter
I don't have a Facebook or a Twitter account
Start a free trial of Scoop.it Business
A non-stop stream of Links to Infographics, Maps, Charts and many other worldwide Visualization...
Have yet to crack Instragram, but it is calling pretty hard. The demographics skew younger than Facebook. Never a bad idea to ignore for very long no matter what the user profile.
Are you sure you want to delete this scoop?
Big Data: The organizational challenge BusinessDay It, of course, is Big Data—the mining and processing of petabytes' worth of information to gain insights into customer behavior, supply chain efficiency and many other aspects of business...
This single sentence should send shivers down any CMO's or CTO's spine: "A recent Bain & Company study should put that question to rest. Early adopters of Big Data analytics have gained a significant lead over the rest of the corporate world."
Granify uses big data & machine learning w/ artificial intelligence for ecommerce stores when customers are leaving and sends a message to keep them.
Cool way to see inside your ecommerce website's metrics and find keys to convert better. Finding LEAKS and putting out fires these days isn't easy. If this app has half the Big Data strength they say the tool could help increase conversions, lower acquisition costs and plug leaks.All websites leak. I'm skeptical about the claim to fill 95% of the leaks, but who cares. When I was a Director of Ecommerce tiny improvements in things like cart abandonment could have made a huge different. A half a point improvement in cart abandonment would have been worth a million bucks to my old site. You don't have to create sweeping improvements to make much ore money and that is why every ecommerce website should be a testing culture constantly trying to "beat control". Sounds like Granify can help with all of the testing, analysis and constant iteration of an ecommerce website.
There is only one way to break out of the rat race and eliminate all competing rats - create EPIC Personal Branding. Here's how. Added a Epic / Not Epic table.What about you? What things do you know of that USED to be Epic and now not so much? What things are NEW and Epic? .
Pew's 2013 Social Media Update shows Pinterest is fastest growing social net, Twitter's party may be over, Facebook is the closest thing to a "hub" in social media as all other sites have over lap with it (LinkedIn the least) and 37% using 2 or more social nets.Download PEW Reporthttp://www.pewinternet.org/files/old-media/Files/Reports/2013/Social%20Networking%202013_PDF.pdf
Data scientists need psychological insights to tune customer analytics | The Big Data Hub http://t.co/trX7AxtwJM
This is an interesting piece that picks a fight I am not sure exists - the fight between marketing via psychological ideals and marketing based on Big Data. I understand one is IN FASHION (Big Data) as the other wanes, but, and the piece points this point out too, this feels like a distinction without a difference. Worth the read if only for the fascinating road IBM Watson is trying to carve. Watching a bunch of engineers become a marketing organization is fascinating and somewhat like watching your child take his first steps (lol). Before you send angry GPlus notes I know IBM has always been a marketing powerhouse, but today's world reacts to POWER much differently than the 1960's when mainframes ruled the world and IBM was synonymous with information management excellence. Not so much lately since the world is decentralized, sources of power highly fragmented and you can't buy your way to the top of this new marketing Everest with MONEY (alone). Have to win hearts and minds of real customers now or you are in a world of hurt. Winning hearts and minds requires emotional connection more than POWER as so this new IBM, the one attempting to win hearts and minds, is taking its first marketing steps all over again. Fun to watch.
The Visual Literacy Curriculum is a series of online courses from Accenture, to explain what visual literacy is, why visualization is an effective means of communicating…
Wish I had their budget to create cool videos like this. Oh well in my next life :). M
Toys aren't selling. Kotaku.com says video games are more entertaining and they are right, but there is a larger virtual vs. physical change happening too. Are video games killing toy sales or are WE? One tend feels recoverable while the other trend means Barbie and G. I. Joe, as physical things in the world, are gone. What about you? Have you noticed changes in your buying patterns? This post discusses the REAL COSTS of physical goods. Real costs such as curation (moving your "collections" and maintenance such as costs of getting a bicycle ready to ride for another season) and disposal costs are included. Share how your buying patterns are changing and we will curate into the CrowdFunde post.
“ Applying consumer psychology to branding. This is a slightly modified version of a presentation given at Kantar's "The WHY code" seminar on neuroscience, neurom”
This is a great Slideshare. Branding archetypes page is worth the price of admittance. Archetypes form the core of personas and segments, something every Internet marketer is scrabbling to inject into their marketing. Why care so much about personas and archetypes? Those concepts help create relevant marketing. Relevant marketing creates engagement and engagement becomes money.
You should share infographics with your readers and social media fans! This post will show you how to do it the right way.
Cool tips infographic about how to share infographics with attribution and on different social nets.
How to Share Infographics on Social Media - Best Practices [Infographic] |
Golden rules or olden rules - innovation in infogrpahics is breaking some if not all of these rules!
Using infographics in social media, and how to do it right!
Let's face it, Google+ is not going to go away like Google Buzz or MySpace. More and more users are becoming familiar with Google+ and using it every day to connect and communicate.
Not only is G+ not going away in many cases it represents the most disruptive tool out there. Facebook and Twitter are usually red oceans of competitive furor. G+ on the other hand is often a blue ocean waiting to be used. WHY? Because G+ has a learning curve and it came out at a time when everyone had just about had enough. These days you can never "have enough" (lol) so use these 8 ways to get more G+ followers to your branded pages for the win.
My GPlushttps://plus.google.com/+MartinWSmith/posts One of my branded Pages for CrowdFundehttps://plus.google.com/b/108889653680917133080/+Crowdfunde_GPlus/posts
Good Direction here. Simple and clear
Your website visitors can easily record and submit video right on your website. Add a video camera to your website.
Vidrack Is COOL Imagine you could have a customizable video button on YOUR website that activates and captures video from THEIR (your visitors;) mobile, PC or laptop camera. Video captured goes to an admin where you approve (so spam or who knows what doesn't make it live all the way out to your website). Here are some cool uses of a simple, cool technology: * Q&A - Ask a question and let your customers / visitors record their answers. * FORM Killer - never ask for a form to b completed again. Just ask people to create a short video sharing the way THEY would like to be contacted. * Real Time - ask customers to shoot video of your product in use. * Real Time Promotion - as customers to shoot videos wearing or using your branded merchandise. * Video Storytelling - create the beginning of a story and ask your customers / visitors to finish it with a video. * Ask For Content - Let's say you need architecture detail content, ask customers to video their favorite architecture details. * Ask for Reviews / Feedback - Maybe this tool can do something Amazon struggled to create - video reviews. * Video Travel - ask customers to share videos from their travel. * Video Funding - videos already play a big role in crowdfunding, nonprofits should ask visitors to share WHY they support them since others will be moved to do the same. * Video Conferences - since you can approve videos you can hold a class, ask questions or responses and edit videos submitted to make your point. * Video Teaching - Your customers may have cool and unique ways to use your product, ask them to share and teach other customers. * Video Fashion - How do your clothes really look on real people? Ask customers / visitors to create and share what they are wearing today and why. * Video Commentary - Have a controversy, nothing creates more attention faster online than controversy easy to ramp it up with UGV (User Generated Video). Could go on and on since THEIR video content is so much more valuable than YOURS. This is a content conclusion I've come to recently. Your content creates legitimacy for your brands and ideas, but THEIR content in the form of reviews, comments or even filled out forms can create social shares. If there is anything more important than social shares in Internet Marketing today I don't know what it is. If someone clicks on your record button, submits a video almost 100% will follow with social shares if you alert them to their video's approval and publication to your website. Cool tool.
Welcome to 2014, a brand new year to look forward to and you know what this means, another list about tech companies. This time we look at another batch West Coast startups that we ...Marty NoteI've been reading post after post about #startups to write my 2 part http://www.curatti.com series on Startup Trends for 2014 and Ken Yeung's post for The Next Web is best I've read. @thekenyeung
Post on The Next Webhttp://thenextweb.com/insider/2014/01/12/20-west-coast-based-startups-watch-2014/20/
Thank You Experian! Experian’s new Deal Seekers Report says what every Internet marketer sensed – refusing to segment customers online is goofystupid. Why would any online retailer treat all customers the same?
2014 will be the year segments and personas are a MUST and that includes shouting DEAL, SALE and 50% Off 50% Off all the time. Experian's new study shows such behavior is beyond stupid since it actively turns off 40% of your website's visitors. Are deals important? Yes for 18% of your visitors (Deal-Seeking Influentials), so figure out programs to support your "influentials" so they can do the heavy lifting for you and you don't sound like a fool to everyone else (lol).
The dynamic equation between value and cost is being redefined by the semantic web.
Another great "value system" post by author David Amerland. I'm going to quote a big chunk and then come back with some thoughts:From David's PostThe message of the 21st century is clear: The cost of production is immaterial if the value of a product is uncertain. Companies that understand that operate differently. Amazon invests an incredible amount of money in warehousing technology and delivery infrastructure to make shopping easier (the value is being transferred to the experience). Google spends untold millions in research and development of products it gives away free (the value becomes apparent only when a brand-based purchasing opportunity arises, like in advertising or a Google product). Apple now disregards the cost of upgrades to its iOS because it values the sustained attention of its customers. These three companies understand that the real value comes in achieving a balanced equation of personal use of their products (uniqueness) rather than scarcity. As a matter of fact their value equation then becomes Value = Uniqueness/Scarcity where the lower the scarcity value is the greater will be the delivery of overall value even if uniqueness remains the same.Marty NoteI read those paragraphs several times and then did the math. Doing the math helped (lol). Let's say a product has a uniqueness value of 10 and a scarcity value of 2:Value 5 = 10 (uniqueness) / 2 (Scarcity)Value 10 = 20 (uniqueness) / 2 (Scarcity)Now let's up the scarcity value and see what happens to the product's "perceived" or overall value: Value 2 = 10 (uniqueness) / 5 (Scarcity)Value 4 = 20 (uniqueness / 5 (Scarcity)This reminds me of a conversation I had with J. Langdon when he was the President of Topps baseball cards. I knew J from my tenure at M&M/Mars. J. explained how he knew he was feeding a losing proposition. His product, baseball cards, needed to have a high scarcity value for it to continue to matter in the artificial marketplace they and other manufacturers created. The rub was Topps needed to sell baseball (and fantasy) cards in numbers that drove their scarcity numbers down.They suffered a Sophie's choice: either sell enough cards to be able to pay their fixed costs and stock holders and so destroy the market (of perceived exclusivity) or sell too few cards to cover costs keeping perceived exclusivity up but destroying the business none-the-less. And then the mobile phone was born and bye bye baseball and fantasy cards. Topps needed an Apple-lke pivot. They needed to GIVE the baseball cards away free in support of something ore unique and valuable - the experience of a crowdsourced mobile game or a Threadless-like community where people compete to win coveted printing contracts much the way baseball players compete to get paid God-like sums. Topps was a casualty of David's "new math". The greater the scarcity of the core product the more nails in the business model's coffin. This discussion reminds me of another conversation. When the founder of Tough Mudder said, "Experience is the new branding" it struck me as highly significant. I would build on David's thoughts to note the reason scarcity wrecks such havoc with a product or brand's value is COMMUNITY CAN"T FORM. Community is the experience we seek. If community can't form value or "perceived value" as J used to call it goes down rapidly just ask any baseball card collector :). David's core "value system" post is here (and a #mustread):http://davidamerland.com/seo-blog/692-what-if-we-had-a-new-value-system-for-goods-and-services.html
A great piece about going back to basics, human psychology. Understanding the mental triggers of cost vs value, novelty in tandem with scarcity. Hidden between the lines is dopamine, the pleasure hormone.
Perhaps it's a case of standing out from the crowd. For the second consecutive year, a report from Experian Marketing Services [download page] covering Q4 email activity has
Experian Study Email Open and Conversion Rates Best Off PeakSend your email marketing when everyone else is and your response rates will suffer. The results of this study showing the off peak time of 8 to midnight converts the best reminds me of what a friend told me the other day. My friend is a businesswoman mom and about ten other things. She explained that she likes to get in bed with her phone or tablet and curate her email. Most end up in the trash, but a great subject line or offer from a trusted source might get opened and might even prompt a buying decision. The Experian study may have implications for blogging and social media marketing too. I've always been skeptical about the "right time" infographics that float around since they tend to form a consensus and I'm interested in avoiding the mob as much as possible. VIral content goes viral for many reasons time of day may be one of them, but I doubt it. I think Experian's results should create a pause before we all pile on to creating Internet marketing lock stepped to some formula that doesn't work.
We all know ideas and information spread through word of mouth. But according to Berger, the key to making things really popular happens long before it's dis...Marty NoteWhat is the "science" behind social transmission? Only 7% of SHARES comes online. Vast majority of Word-of-Mouth happens face-to-face. Why do things get talked about and shared? Half of what is in Tipping Point is WRONG. Focus so much on special people we ignore what is really important - the message. Need to understand the psychology of sharing. Social CurrencyShares story of Please Don't Tell, the secret bar in NYC. http://pdtnyc.com/ Social currency effects how people see us. We like to share things that make us look smart and in the know. Triggers Why is Rebecca Black's video viral? over 300M views? Why? Triggers are stimulus that make us think about something else. Triggers make products, ideas or memes "Top of Mind". Black, by calling her song Friday, linked to a trigger. Disneyland gets out viraled by Cheerios because we eat breakfast daily but only go to Disneyland every now and again. Corona has made the beach a trigger. Coffee with Kit Kat messaging created a great trigger because you drink more coffee than you eat chocolate. By linking Kit Kat to coffee the trigger (coffee) makes people think about having chocolate. Trojan HorsesAll stories have a "surprise inside" like Will It Blend. A story or message that carries the brand for the ride. Berger's website and book linkhttp://jonahberger.com/books/contagious/
Marty NoteCool "emerging" technologies covered here cover trends across tech and manufacturing:* Body-adapted Wearable Electronics.* Nanostructured Carbon Composites.* Mining Metals from Desalination Brine.* Grid-scale Electricity Storage.* Nanowire Lithium-ion Batteries.* Screenless Display.* Human Microbiome Therapeutics.* RNA-based Therapeutics.* Quantified Self (Predictive Analytics).
* Brain-computer Interfaces. My favs are RNA-based Therapeutics (since this could help my dad's macular degeneration and Quantified Self (predictive analytics since they will change ecommerce as we've known and practiced it).Promising "trend tags" here too for http://www.crowdfunde.com.
Own conversations own the traffic. Scoop.it makes it easier to own conversations by combining with Google+ to speed change from "sites" and to conversations.Forces blowing the web apart:* Ubiquitous #mobileweb .* #socialmediamarketing * #COPE (Create Once Publish Everywhere).* #video .* Appification of the web.* #cloudcomputing .* Scaling social nets and tools.
Internet marketing's "perpetual motion" machine is based on content creating community and, after winning hearts and minds, community becomes conversion.
Curation Collisions Create SURPRISE & Surprise MattersWe are OLD even when we are young now. There is no way to remain YOUNG for very long with so much information chasing us. The next generation lives on their phones the one after may be searching the web and emailing as they look through their Google Glass. Scoop.it CEO @Guillaume Decugismade an interesting offhand suggestion about curation to me a few weeks ago. Guillaume noted how important curation becomes when we slouch toward the point when everything that ever NEEDS to be written has been written. Guillaume means what I call "rich snippet" curation or content curation where the hand of the curator is present and accounted for. This is the kind of curation many great teacher helped me learn over the past few years - a skill that feels increasingly important in a way that reminds me of how I felt about SEO before there was a new sheriff in town named Navneet Panda. We learn best by DOING and this GooglePlus post says THANKS to kind and patient teachers who you should FOLLOW on Scoopit and learn content curaiton too:@Robin Good
@Ana Cristina Pratas
@Brian Yanish - MarketingHits.com
@The Fish Firm
Education and digital curation
ODigMa presents a sales oriented approach to measurement of ROI across various stages of sales funnel. Use it to save tons in your marketing budget. This prese
Like this approach. Attribution is still a bear, but they give some good ideas for modeled workarounds.
A survey of 500 marketing pros found that while digital gets the most lip service, it receives only 1/4 of the budget.
Surprised to see ad budgets still 75% traditional meda, 25% digital. Should be other way around. Like turning a battleship. Love the "Have Generated Revenue from Social Media" stat as if anyone would know (lol).
A Dramatic Week of SEO PAIN As a New Media Leader (@NewMediaLeaderz) HELLFIGHTER Phil (@1918) and I met with two websites this week who've seen their value sliced in half by Google's algorithm changes. I would rank one of the managers as in the upper group of DIY content marketers and bloggers. Both websites are on fire. Value is burning up into the sky daily. Fixing the raging inferno is NOT for just anyone. These are jobs for highly specialized cross-functional teams like the ones Phil Buckley is pioneering at New Media Leaders. In one of the lunches the owner of one of the stricken sites had already hired "a friend" to "fix" his site. BIG MISTAKE since these kinds of problems require triage, testing and a long term "we are now the good guys" strategy. Once your site's reputation has taken such a Google hit you must WORK your way out, you must fight the fires in front of you and the ones behind you or bad things happen fast. I'm the original DIY guy. I love to tinker and test, but I'm here to tell you things are simply too valuable and complex now to tinker on your own. If you don't hire Phil's HELLFIGHTERS hire one of the other handful of people who know how to get your website back on track.
Do you know if your social media strategy is working? Are you looking for an easier way to track your social activities? In this article I'll show you how to find the most valuable social data and actionable insights.
Excellent way to create KPIs for social media. Once you have KPIs you can connect, with a little "magic math", to ROI. Be GENEROUS in your attributions despite what your CFO says :).
Why Facebook Sucks For Internet Marketers * The minute you figure something out they eliminate or change it. * They HATE marketers and think we are all spammers.
* There is no "mutual benefit" since minute you figure something that works out they take it away. * Facebook is always about the PROMISE of ROI never actual ROI! I was excited and ready to give Facebook another chance. I'm reading Gary Vanderchuk's Jab, Jab, Jab, Right Hook and he makes a compelling case for Facebook Sponsored stories. Put the book down and am about to tweet how interesting sponsored stories sounds and I get a Mashable alert that sponsored stories will be eliminated on April 9. Boy have I been to this rodeo before. As a Director of Ecommerce we spent thousands trying to solve the riddle that is Facebook marketing (we never did preferring to give up instead). Why any IMer would spend time and energy on a platform that clearly HATES US is a strange mystery. They hate us because we are spammers, stupid or don't get how to be "native' on their platform. The only reason Facebook gets any time or budget is the promise of a billion connected users with an amazing BI overlay. Problem is if the minute you finally find something that works they eliminate then Facebook wins again and we marketers are stupid indeed. As I point out in this post on GPlus, we are doing our bit. We want to tell great stories, we want to learn how to tell great stories on Facebook and other social platforms. Marketers ARE NOT THE ENEMEY, so please stop treating us as if we are or shame on us for continuing to fund such bad treatment. With the growth of "niche, targeted and closed" social nets most are prediciting for 2014 maybe we will have new ways so share our stories, new ways to learn from our customers and Facebook can do what it does best - let you share pictures of your children with your parents.
The above points about facebook are so true. I have been saying this all along on my Page Cover Mastery, facebook page. http://www. facebook.com/PageCoverMysteryThey make so many changes that I was calling it Page Cover Mystery for a while.