An article discussing big data and predictive analytics; demystifying the two.
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Martin (Marty) Smith
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Scooped by Martin (Marty) Smith onto BI Revolution |
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![Which Social Network Is Right For Your Business? [INFOGRAPHIC] | BI Revolution | Scoop.it](http://img.scoop.it/-5pSQ7SNbT0xe2BIDXDC4Tl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Which Social Network Is Right For Your Business? [INFOGRAPHIC]
Martin (Marty) Smith's insight:
Hepful infograhic for SMBs. Delete the scoop?
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The work-life balance of small business owners is out of kilter, research shows. Time to tweak how your SME operates (Enlist specialist help!
Martin (Marty) Smith's insight:
Interesting article here from Great Britain about how to relieve stress in trying economic times by innovating policies and procedures. My favorite recommendation is the simple BYOD (Bring Your Own Device). Delete the scoop?
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Why is Scoop It Kicking Paper Li's Rear End?
Martin (Marty) Smith's insight:
Paper.li + Scoopit Better Then Either Alone Jesse Wojdylo's thread on Google Plus with my comments: https://plus.google.com/116024884086268367178/posts/bsnKug2ZpSi +Kia Slade No, Kia I like Storify for pasting together blog-like stories. When I use Storify I tell more stories. When I use +Scoop.it I curate content and +Paper.li I curate feeds into a coherent self sustaining "daily". Best way to get a sense of the difference is to look at how differently I use all three: Scoopit Scoop.it Revolutions are here: http://www.scoop.it/u/martin-marty-smith Here was my first Scoop.it "magazine" Curation Revolution:http://www.scoop.it/t/curation-revolution *** Paper.li ScentTrail Daily http://paper.li/ScentTrail/1316928951 **** Storyify ScentTrail http://storify.com/scenttrail **** Newest to Storify so haven't gotten my mind around its UI yet, but it beckons a diary-like storytelling format supplemented with strong visuals and links kind of like a Delicious on steroids. Hope these examples help. All GREAT tools with real curation and creation power. Marty 
Kelly Hungerford's curator insight,
May 8, 4:44 AM
This is a great discussion that was started by Jesse Wojdylo yesterday. It's a topic that often comes up, or has come up, since the beginning of our service time together.
Do I see Scoop.it and Paper.li as competitors? No, I see them as completitors - complimentary services in the same arena.
Great insight from power user Marty Smith on why he likes and uses both. 
Howard Rheingold's curator insight,
May 10, 8:12 PM
Scoop.it and Paper.li are both powerful infotention tools. Here's a how-to about using them together. 
Dolly Bhasin 's curator insight,
May 11, 12:17 AM
I don't think there is any harm in combining the two, however, I feel scoopit with its own works best for curators and Paperli for auto content publishing (very dynamic no intervention and bias) Delete the scoop?
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Booz & Company is a global consulting firm that creates and delivers essential advantage to the world’s top businesses, governments, and organizations.
Martin (Marty) Smith's insight:
Connection Economy Touching Everyone If you feel a thaw in the corporate icebox you are right. The clear trend is toward the real and away from the canned. People are IN and candid moments and stories are attempting to do what every Internet marketer knows we must do - Win Hearts and Minds. Delete the scoop?
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3 Secrets, 12 Years 2. Source Of IM Greatness Isn't What You Think It Is either. 3. Save The World. Delete the scoop?
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These days the average online business and
Martin (Marty) Smith's insight:
SEO Is Not Dead Delete the scoop?
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This infographic from LinchpinSEO outlines customer journeys segmented by marketing channel and business verticle
Martin (Marty) Smith's insight:
Interesting take on the marketing channels that drive different verticals. The infographic is from a friend of mine and one of the best SEOs I know Bill Ross and Linchpin SEO: 
AdriM's curator insight,
April 29, 2:48 PM
I'm sure you'll find this helpful when planning marketing strategies. Delete the scoop?
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Those who dismiss email marketing are missing its multiplier effect. (Why Email Marketing is King - @HarvardBiz http://t.co/c5zMwvdLox)
Martin (Marty) Smith's insight:
AGREE Email Marketing Is King Delete the scoop?
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How much do you know about the people who like your Page, are reached with your content and create your stories? Here's how to monitor it...
Martin (Marty) Smith's insight:
Friendship Marketing
Not too long ago I wrote about how when it is easy to find GREAT companies thanks to a connected, social and mobile economy we buy from those we LOVE.
Social media in general and Facebook in particular will be how we form and maintain relationships as we walk into a future of infinite choice where hearts and minds must be won with every action and equal and opposite reaction.
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One of the main topics concerning Facebook now is whether or not teenagers are getting tired of the site, or are avoiding the social network completely because it's not cool. Via Christine Harris-Smyth
Martin (Marty) Smith's insight:
Are teens tired of Facebook? A: Yes. Much less cool once mom and dad are on there too. Delete the scoop?
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A recent study revealed that almost half of companies are not monitoring their online social media communities. More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns. Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way. This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business. Via Lauren Moss, Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:
The New Sales Kakuki & Social Media Metrics Remember that Heuy Lewis song, "I Need A New Drug"? We need new METRICS. You can see my first stab an fully valuing the social ecosystem on Google Plus: https://plus.google.com/u/0/102639884404823294558/posts/PzEcByR7ptH 
Martin (Marty) Smith's comment,
April 19, 2:08 PM
Irvin There is a trick. Convert your Social Media into some currency you are more familiar with. Divide followers by your sales or profits or traffic and you create a ratio between a leading and following indicators. Sales is following, traffic is leading. I just put a riff about this on Martin W. Smith on G+ too.
Irvin Banut's comment,
April 19, 3:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Karl Wabst's curator insight,
April 21, 3:32 PM
The recent SEC ruling on Regulation FD may bring more attention to social media monitoring. http://sco.lt/5GMM1x Delete the scoop?
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This is a VERY advanced discussion of SEO, stay with it and watch it several times as it is very, very important to understand how to create a perpetual downstream traffic system. Via themezoom
Martin (Marty) Smith's insight:
Advanced SEO I too studied SEO Siloing with Bruce Clay, but social was just beginning when I studied SEO with Clay. These Russell Wright videos are a not so subtle pitch, but, for a change, there is real intelligence and genius inside the pitch.
Wright on Scoop.it 
themezoom 's curator insight,
April 17, 9:31 PM
I love this system! (But I am biased . . . I simply want you to have it ALL see!) - Russell Wright Delete the scoop?
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Are you looking for the most effective SEO hacks to implement on your website? No need to look any further. They are all listed in this useful infographic.
Martin (Marty) Smith's insight:
Great infograpic of SEO hacks for WordPress do any 3 of these and your SEO will improve. 
Doug Thaler's curator insight,
April 14, 4:11 PM
SEO or optimizing your website needs to be done by promoting your product or value proposition with real information, no hacks required. Delete the scoop?
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What Is Wiki-ization of Marketing When claims unsupported by social signals are considered "spam" marketing has been "wiki-ized". Content marketing is NOT solipsistic. Content marketing is a conversation. Lecture and you lose.
Ken Morrison's curator insight,
May 18, 2:21 PM
I really like this article about how some companies are dooing a poor job at marketing in the social media world. One good example is the infographic that TechCrunch shared yesterday on Facebook. They fixed it now (kind of) by attaching a link to a site where you can see it better. However, they shared an infographic that nobody could read. Yet, it attracted 60 likes and 62 shares in less than an hour. Because Social Signals seem to trump common sense, they still have not taken down this hideous infographic. They are using the negative attention of unpleasant comments to get into newsfeeds and hope that people will click the link. I don't think it was their stragety, but they have chosen to not take down this infographic (https://www.facebook.com/photo.php?fbid=10151684959417952&set=a.114456157951.118433.8062627951&type=1&theater)
Martin (Marty) Smith's comment,
May 18, 5:22 PM
Ken's right when he says "Because Social Signals seem to trump common sense" AND such poor content calls into question how much BOT support is built into a platform such as TechCrunch. The idea that the little guy has half a chance doesn't look TRUE when a lousy infographic gets more auto-bot support than content worked into a pot from raw clay. Semantic web will fix some of this, but maybe there is a more important question for TechCrunch. Is THIS TechCrunch a shadow of its founding passion and commitment. Has TC sold out to the point where its MACHINE has taken on a life unto itself and is that a good thing? Ken says NO and I agree. Take our engagement for granted and it can disappear in a blink. Does MYSPACE ring any bells in this regard?
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Timing Social Media Doesn't Work Life would be so SIMPLE if timing publication was important enough to matter. Not so much as it turns out. Great followup conversation with David Amerland and Lyndon NA on Google Plus:https://plus.google.com/u/0/102639884404823294558/posts/4duDZbUQM9s Delete the scoop?
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The Race for Semantic Search
Martin (Marty) Smith's insight:
Love talking Semantic Web with friends like @DavidAmerland. David is brilliant and a great writer (FOLLOW HIM). I loved weighing in on his Google Plus post about the Semantic Web race.
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Presentation by Lisa Rhodes of Verne Global, and Pawan Deshpande, CEO of Curata. Published on SlideShare in April 2013.
"There's a good reason why content curation is such a hot topic these days: It works! Explore real-world examples of how leading B2B marketers identify, find, organize and share relevant content with their core markets via content curation, and learn why curation delivers strong ROI for today's marketing organizations."
Original Presentation on SlideShare: http://www.slideshare.net/G3Com/the-role-of-curation-in-content-marketing
Via Giuseppe Mauriello, John van den Brink
Martin (Marty) Smith's insight:
Excellent Slideshare on the curation and marketing. 
Michael Kristiansen's curator insight,
May 8, 1:57 AM
This is a very good explanation on how important the role curation plays in improving the overall content of a website. This gives reason for staying on a website and getting bookmarked for return visits.
Adam Donkus's curator insight,
May 9, 1:21 PM
Curation sites are becoming hugely important in our online marketing campaigns. Additionally, often times blog posts that are nothing more than a list of currated links on a certain niche tend to do really well. 
Luke Hancock's curator insight,
May 13, 4:13 PM
Interesting take to curate content of your competitors or curating content that offers a different editorial from your content. I do agree, it will lend to you being more of a thoughts leader without the agenda.
The presentation picks up a lot of steam with their curation tips in the final third of the slides. Enjoy Delete the scoop?
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This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.
Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.
This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search... Via Lauren Moss, John Boitnott
Martin (Marty) Smith's insight:
Marty's 5 SEO Writing Tips I've written about how to write for humans and spiders extensively at http://scenttrail.blogspot.com/2009/03/seo-writing-2.html , but here are 5 "quick SEO Writing tips" to add to this excellent infographic: * Short Sentences - helps eliminate connections (and, but, thus, so). * Short paragraphs - helps humans read online. * Use subheads (H2s) - Only ONE H1, but you can have multiple H2s.
You may not know about "stop words". I was taught to gauge quality score by putting total words on the top and stop words on the bottom. If you have 10 words with 5 stop words you would have a "quality" score of 2. 
MizWalidah's curator insight,
May 2, 3:55 AM
There aren't many band blogs as it can be too time consuming strays away from actually making music. So SEO really comes into play when a band is finding it difficult to be found on Google maybe because their name is to similar to a person, place or thing that is more popular but may or may not have anything to do with music, much less your band. My band still suffers from this situation. The band's name is St.Lô which is also the name of a small town in France. this small town also shares some serious history during WWII. And then of course there is St.Louis.
SEO became apart of our blogging and social media gameplan. We use a highend paid Tumblr template for our website and then also have Facebook and Twitter accounts. Rule #6 in the SEO suggestions above, utilization of the Long Tail helped a great deal. We had to differentiate our name from the towns with keyword that we did not have in common. We had to think about how would be search for ouside of the obvious simple search. Also where we couldn't write lengthy articles about everything we did, we instead updated our facebook and blog regularly, if not daily. Because the blog and the facebook/twitter pages are linked the cross referrencing and the amount of times in which people have shared the band with has prevailed. Frequency over volume at the end of the day won out!! NOw when you search for St.Lô Music we rise to the top over WWII history. We still have yet to rise to the top if someone simly types in St.Lo but we are steadily rising to the top and are atleast on the first page of the google search.
SEO matters for band blogs as they do for business. You want to always be the first choice when someone searches for your band. Continually optimizing your meta keywords and tags to better fit the culture of your band will help you stand out from all that may be similar.
Martin (Marty) Smith's comment,
May 2, 12:52 PM
Great comment MizWalidah. I wold modify one point. Instead of "continually optimizing your meta keywords and tags" I would find ways to ping in fresh content such as User Generated Content from reviews or comments. Once a website I've SEOed is inside of Google's algorithm changing meta values that matter (mostly the page's title) can HURT SEO. I change titles VERY VERY carefully since the first rule of SEO is DO NO DAMAGE. The QDF (Quality Deserves Freshness) movement post Panda and Penguin LOVES it when a page pings, so I love the 1% of visitors who are willing to comment, review or otherwise contribute User Generated Content.
I DON'T play with meta nearly as much as you imply since to do so can look SPAMMY and cause real harm. The most important idea is creating content other people want to share. This is why I love GAMES and CONTESTS especially for bands. High engagement content such as Contests and Games can help with SEO and they can help create a distinct brand all bands need. Appreciate your enthusiasm, but be careful about meta (especially title) changes. Marty 
Coralie D.'s curator insight,
May 3, 4:32 AM
Infographie sympa sur la rédaction SEO... A lire et relire, c'est toujours utile ! ;) Delete the scoop?
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Social media and its viral platform cousins have changed the dynamics of public relations crisis.
Martin (Marty) Smith's insight:
Revisiting Presence, Crisis & Response Delete the scoop?
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What Are The Best Ways To Engage Social Media Users? [INFOGRAPHIC] Great data here that is consistent with my expereine as Director of Ecommerce and Director Marketing at Atlanticbt.com. Delete the scoop?
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This infographic goes into the important reasons why mobile marketing should be taken seriously.
Martin (Marty) Smith's insight:
AGREE and great infographic to convince the laggards. Delete the scoop?
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3 steps reveals how to build a successful business selling your own products & services in a niche market!
Martin (Marty) Smith's insight:
If It Was Only This Easy :) Delete the scoop?
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Cool Infographic on advertisings many phases. Worth the price of admission for the future section at the bottom.
Martin (Marty) Smith's insight:
Future of advertising is the interesting question. What this infographic makes clear is advertising will morph. Delete the scoop?
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Why Twitter’s Vine Is The Next Big Thing For Brands [INFOGRAPHIC]
Martin (Marty) Smith's insight:
Close Eyes And VINE Delete the scoop?
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Understanding how Facebook EdgeRank directly affects who sees your content on the News Feed based on personal interaction and network reaction
Martin (Marty) Smith's insight:
If you are still trying to wrap your mind and content around the strange alchemy of Facebook's EdgeRank, study this infographic and you will start to see light at the end of the tunnel. Delete the scoop?
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Solid article explaining two important ideas for 2012 - Big Data and Predicitve analytics.