What is content marketing? More and more, content marketing is becoming an essential part of brand promotion. But what do you know about how it works? What is content marketing able to do for you?
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Martin (Marty) Smith
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Great infographic showing the cascading waterfall of SEO and Google's river responds to a changing Internet.
Martin (Marty) Smith's insight:
Great infogrpahic of Google's waterfall of changes and their consequence on SEO and Internet marketing. Delete the scoop?
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![The Content Marketing Explosion & Importance of Reviews [Infographic & Marty Note] | BI Revolution | Scoop.it](http://img.scoop.it/M47btDCwfGXqSpRHK7kM1jl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
In this infographic by BlueGlass Interactive, you will find a ton of useful data and information about the power of content marketing. Marty Note * Your Content's 'half-life" is going down. * More content doesn't work anymore. * Content must be great to cut through the clutter. * OR content must we well supported to cut through clutter. I'm writing up an analysis of whey content marketing is missing an important fulcrum - reviews. "Comments" aren't as engaging as the chance to leave a "review", have those reviews curated and voted upon ("review the reviewer"). Delete the scoop?
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![Disruption, Entropy and the Future Of Everything [Marty Note] | BI Revolution | Scoop.it](/resources/img/white.gif)
In an earlier post for paidContent, I looked at the broad similarities between the automotive-manufacturing industry and the media business — specifically newspapers — and how disruption has affected both in some fairly similar ways. Via gdecugis
Martin (Marty) Smith's insight:
Entropy Is Our Content Marketing Future
M. Edward Borasky's comment,
June 4, 9:07 PM
More interesting question is "Is Tesla the Tucker of 2013?"
Murray McKercher's curator insight,
June 4, 10:19 PM
The Tesla of the Media Industry...a great thought... 
Martin (Marty) Smith's comment,
June 7, 11:09 PM
This post is related to your post about should social networks curate their own content. A: No and They Can't. The fire hose is too large, the speed of content development too fast and the old "editorial" stance too dead to play gatekeeper. There won't be any rekindling of the "mother may I past'. All "programed" content is becoming free form and WE are the schedulers, curators, and,l thanks to tools like Scoopit, capable of curating our own lives thank you very much :).
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Women control Word-of-Mouth and about 90% of purchases in most households. If an Internet marketers communication doesn't resonante with women the idea, campaiign or website is SUNK. Delete the scoop?
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Martin (Marty) Smith's insight:
Like this graphic as it approaches the issue of disruption from a more macro view. 
Daniel Jimenez Zulic's curator insight,
June 5, 8:19 AM
Muy interesante, y me parece genial que aparezcan las energias renovables en el grafico, aunque a mi juicio el nivel de impacto seria deseable fuera mayor de aqui al 2025.
Alfredo Corell's curator insight,
June 6, 8:20 AM
Quizás sería esperable que las Renovables tuviesen más impacto en los próximos 12 años. Delete the scoop?
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#Google Search - How Important Is It to Be on the Top? (Really, with the float, #1 isn't what it used to be since multiple websites could be #1 depending on the receiving computer. Marty Note `1. Since the Google float* several websites can be presented as #1 depending on the RECEIVING IP. All of that said, I still fire Mike's at critical keywords to see where we stand. It is helpful to be able to trend especially not that "Not Providing" is climbing past 50% (Not Provided in GA is the growing group of people that visit your website signed into Google).
Martin (Marty) Smith's insight:
Top SEO Listings Yes, No & Maybe Because ... Delete the scoop?
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LinkedIn holds a lot of value to marketers as a business focused on B2B, as it gives the opportunity to connect with potential clients and partners. S
Martin (Marty) Smith's insight:
LinkedIn feels like the mostly undiscovered diamond in the rough in Interent marketing. Delete the scoop?
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From the day that babies are brought home and cradled in their pink or blue blankets, implications have been made about gender and color. Let's take a look at what they say about color and gender.
Martin (Marty) Smith's insight:
Find first Color Is Master of Us All Infographic here: http://sco.lt/7FcZ4T Delete the scoop?
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What Is Wiki-ization of Marketing When claims unsupported by social signals are considered "spam" marketing has been "wiki-ized". Content marketing is NOT solipsistic. Content marketing is a conversation. Lecture and you lose.
Ken Morrison's curator insight,
May 18, 2:21 PM
I really like this article about how some companies are dooing a poor job at marketing in the social media world. One good example is the infographic that TechCrunch shared yesterday on Facebook. They fixed it now (kind of) by attaching a link to a site where you can see it better. However, they shared an infographic that nobody could read. Yet, it attracted 60 likes and 62 shares in less than an hour. Because Social Signals seem to trump common sense, they still have not taken down this hideous infographic. They are using the negative attention of unpleasant comments to get into newsfeeds and hope that people will click the link. I don't think it was their stragety, but they have chosen to not take down this infographic (https://www.facebook.com/photo.php?fbid=10151684959417952&set=a.114456157951.118433.8062627951&type=1&theater)
Martin (Marty) Smith's comment,
May 18, 5:22 PM
Ken's right when he says "Because Social Signals seem to trump common sense" AND such poor content calls into question how much BOT support is built into a platform such as TechCrunch. The idea that the little guy has half a chance doesn't look TRUE when a lousy infographic gets more auto-bot support than content worked into a pot from raw clay. Semantic web will fix some of this, but maybe there is a more important question for TechCrunch. Is THIS TechCrunch a shadow of its founding passion and commitment. Has TC sold out to the point where its MACHINE has taken on a life unto itself and is that a good thing? Ken says NO and I agree. Take our engagement for granted and it can disappear in a blink. Does MYSPACE ring any bells in this regard?
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Timing Social Media Doesn't Work Life would be so SIMPLE if timing publication was important enough to matter. Not so much as it turns out. Great followup conversation with David Amerland and Lyndon NA on Google Plus:https://plus.google.com/u/0/102639884404823294558/posts/4duDZbUQM9s Delete the scoop?
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The Race for Semantic Search
Martin (Marty) Smith's insight:
Love talking Semantic Web with friends like @DavidAmerland. David is brilliant and a great writer (FOLLOW HIM). I loved weighing in on his Google Plus post about the Semantic Web race.
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Presentation by Lisa Rhodes of Verne Global, and Pawan Deshpande, CEO of Curata. Published on SlideShare in April 2013.
"There's a good reason why content curation is such a hot topic these days: It works! Explore real-world examples of how leading B2B marketers identify, find, organize and share relevant content with their core markets via content curation, and learn why curation delivers strong ROI for today's marketing organizations."
Original Presentation on SlideShare: http://www.slideshare.net/G3Com/the-role-of-curation-in-content-marketing
Via Giuseppe Mauriello, John van den Brink
Martin (Marty) Smith's insight:
Excellent Slideshare on the curation and marketing. 
Michael Kristiansen's curator insight,
May 8, 1:57 AM
This is a very good explanation on how important the role curation plays in improving the overall content of a website. This gives reason for staying on a website and getting bookmarked for return visits.
Adam Donkus's curator insight,
May 9, 1:21 PM
Curation sites are becoming hugely important in our online marketing campaigns. Additionally, often times blog posts that are nothing more than a list of currated links on a certain niche tend to do really well. 
Luke Hancock's curator insight,
May 13, 4:13 PM
Interesting take to curate content of your competitors or curating content that offers a different editorial from your content. I do agree, it will lend to you being more of a thoughts leader without the agenda.
The presentation picks up a lot of steam with their curation tips in the final third of the slides. Enjoy Delete the scoop?
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This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.
Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.
This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search... Via Lauren Moss, John Boitnott
Martin (Marty) Smith's insight:
Marty's 5 SEO Writing Tips I've written about how to write for humans and spiders extensively at http://scenttrail.blogspot.com/2009/03/seo-writing-2.html , but here are 5 "quick SEO Writing tips" to add to this excellent infographic: * Short Sentences - helps eliminate connections (and, but, thus, so). * Short paragraphs - helps humans read online. * Use subheads (H2s) - Only ONE H1, but you can have multiple H2s.
You may not know about "stop words". I was taught to gauge quality score by putting total words on the top and stop words on the bottom. If you have 10 words with 5 stop words you would have a "quality" score of 2.
Martin (Marty) Smith's comment,
May 2, 12:52 PM
Great comment MizWalidah. I wold modify one point. Instead of "continually optimizing your meta keywords and tags" I would find ways to ping in fresh content such as User Generated Content from reviews or comments. Once a website I've SEOed is inside of Google's algorithm changing meta values that matter (mostly the page's title) can HURT SEO. I change titles VERY VERY carefully since the first rule of SEO is DO NO DAMAGE. The QDF (Quality Deserves Freshness) movement post Panda and Penguin LOVES it when a page pings, so I love the 1% of visitors who are willing to comment, review or otherwise contribute User Generated Content.
I DON'T play with meta nearly as much as you imply since to do so can look SPAMMY and cause real harm. The most important idea is creating content other people want to share. This is why I love GAMES and CONTESTS especially for bands. High engagement content such as Contests and Games can help with SEO and they can help create a distinct brand all bands need. Appreciate your enthusiasm, but be careful about meta (especially title) changes. Marty 
Coralie D.'s curator insight,
May 3, 4:32 AM
Infographie sympa sur la rédaction SEO... A lire et relire, c'est toujours utile ! ;) 
Joe Wise's curator insight,
May 21, 5:31 PM
Any of you SEO gurus out there care to confirm any of this? Delete the scoop?
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Links Are Not Born Equal
Some links come from pages that don't help your SEO (described on the left). Some links REALLY help your SEO (those from PR4 or above websites) and others hurt your SEO (links from spammy neighborhoods or link farms).
Post Panda a link from a PR8 or PR9 website could hurt to if it is all alone. A single link with the proper anchor text from such a highly ranked website must have social signals. Without Facebook likes, shares and other links that PR9 site will stick out like a sore thumb.
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Google Plus Hangouts On Air: Why SO Important?
One MAJOR trend we see is the closer our Internet marketing is to NOW the better it does. Google Plus Hangouts on air may be the most under utilized NOW marketing tool out there.
Under utilized becuse the tech is still TOUGH. This post shares WHY G+ Hangouts are important and a linked Slideshare from @1TalkingMoose shares DIY tips for how to run a successful Hangout On Air.
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Rescooped by Martin (Marty) Smith from Designing design thinking driven operations |
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Forget waiting for big data to make a big impact on industries; the future is here according to Wikibon, and they've got the data and infographic to prove it. H/T to Ritu Pant. Via Wikibon. Like in...
Via Fred Zimny
Martin (Marty) Smith's insight:
Big Data is happening everywhere now thanks to the intersection of social media marketing and predictive analytics.
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SEO Audit Checklist Tasks Infographic (I would run an error report too).
Martin (Marty) Smith's insight:
I would do a few more things to check SEO such as:
* Webmaster tools to check errors.
* Watch heuristic KPIs like a hawk and pounce when they wobble.
* Check competitor sites for terms you want.
* Evaluate links.
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If you aren't using Google authorship tags you are making a SEO mistake. That mistake is costing you something now and will cost you much more later as this study shows.
Easy fix, just add a single line of code to your content and you will be using Google authorship tags.
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Easy Keyword Research Secret Worth Millions
Martin (Marty) Smith's insight:
Keywords Are Your Friends
When people ask how teams I managed made over $30M in online e-commerce I usually say we did what we were told. This is NOT to say I didn't have an amazing creative team (I did).
Yes we could riff like jazz musicians, but we only improvised where we know there was GOLD to be found (to mix a metaphor lol). One way to know where the GOLD is in them there search marketing hills is to steal a simple keyword secret - Keyword Efficiency.
What Is Keyword Efficiency
I stole the idea from WordTracker. I couldn't afford their tool and they weren't letting "scholarship students" in (this is on my return from Martin's Ride to Cure Cancer my bicycle ride across America when I had NO MONEY LOL).
Wordtracker's Efficiency is a valuation, a fancy algorithmic SWAG, that estimates the chances of getting your PPC money back. My Keyword Efficiency is a ratio showing and ranking keywords revealing the priority you should attack them.
My Keyword Efficiency is a ratio between DEMAND (I like global monthly broad match since large numbers HELP this model) and competition (documents returned on a Google search for that key). Formula is simple:
DEMAND / COMPETITION
Don't get lost in the tiny numbers. The number is only there to help you model one keyword against another. use Excel's (or Google docs) magical sort tool and you have a prioritized list of keys with BLUE OCEANS at the top and RED OCEANS at the bottom.
Blue Oceans = you have a chance to rank especially if you go a little further out in the long tail of search (just make sure there is search demand and remember Google has been cutting back and not supporting terms with few searchers).
Think of Blue Oceans as OVER SEARCHED and UNDER PUBLISHED. BTW, Q&A content consistently has high efficiencies ACROSS business verticals (as it does in this example from the BI vertical).
Some Red Oceans you and your content marketing MUST swim in, so close your eyes and swim. Focus your content marketing on keys that are efficient - keys that are OVER SERCHED and UNDER PUBLISHED and life will be good :).
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Which Social Network Is Right For Your Business? [INFOGRAPHIC]
Martin (Marty) Smith's insight:
Hepful infograhic for SMBs.
AdriM's curator insight,
May 21, 12:34 AM
You want your business to get into social media and you don't know with which social network to start? Check this out!
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The work-life balance of small business owners is out of kilter, research shows. Time to tweak how your SME operates (Enlist specialist help!
Martin (Marty) Smith's insight:
Interesting article here from Great Britain about how to relieve stress in trying economic times by innovating policies and procedures. My favorite recommendation is the simple BYOD (Bring Your Own Device).
BYOD allows workers to access secure intranets with their laptops and iPads. Amazing how such an easy and simple thing as showing workers you trust them enough to treat them like adults who care and are careful can do.
Reminds me of one of my favorite books: How: Why How You Do Anything Means Everything by Dov Seidman.
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Why is Scoop It Kicking Paper Li's Rear End?
Isn't it the same concept? You create your own online newspaper. Why is Scoop It generating so much more…
Martin (Marty) Smith's insight:
Paper.li + Scoopit Better Then Either Alone
This link is to a thread on Google Plus, but it represents a dangerous way of thinking about Internet marketing. There is an active thread about @Scoopit vs. Paper.li in an either or way.
I don't believe in "either or" much. As an Internet marketer I believe in "X and Y" especially when both X and Y provide different benefits. Here is what I just wrote on Google Plus:
"I like the hands on nature of Scoop.it and the hands off nature of Paper.li. Paper.li's model is constructed off of existing followers. Every now and again I tune my Paper.li. I do this by adding and subtracting feeds. I watch the changes for a few days to see if I have the mix I want and then let it play.
Paper.li is HIGHLY DYNAMIC so how I mix my feed salad today is no guarantee of anything tomorrow. At a macro level feeds tend to wobble in the same general space, so there is some predictability about the content mix...some.
I also use the manual Paper.li tool when I want to build specific content into my paper. Paper.li's efficiency has to be greater than Scoop.it due to the feeds, but that efficiency also means the tuning sensitivity isn't as high as a curator's ability to manually curates a Scoop.it magazine.
I know I am more powerful content marketer and curator because I use both Scoop.it and Paper.li. I also know my friends at Small Rivers and Paper.li well enough to know they are working on cool new things as I write this."
Anything I can use to create engagement and advantage needs to be used and these tools compliment each other so much there is no doubt any Internet marketers creations or curation is made stronger by using them in concert with one another.
:).Marty
Jesse Wojdylo's thread on Google Plus with my comments: https://plus.google.com/116024884086268367178/posts/bsnKug2ZpSi
This conversation keeps getter better. Here is the latest question and my answer:
+Kia Slade No, Kia I like Storify for pasting together blog-like stories. When I use Storify I tell more stories. When I use +Scoop.it I curate content and +Paper.li I curate feeds into a coherent self sustaining "daily".
Best way to get a sense of the difference is to look at how differently I use all three:
Scoopit
Scoop.it Revolutions are here: http://www.scoop.it/u/martin-marty-smith
Here was my first Scoop.it "magazine" Curation Revolution:http://www.scoop.it/t/curation-revolution
***
Paper.li
ScentTrail Daily
http://paper.li/ScentTrail/1316928951
****
Storyify
ScentTrail
http://storify.com/scenttrail
****
Newest to Storify so haven't gotten my mind around its UI yet, but it beckons a diary-like storytelling format supplemented with strong visuals and links kind of like a Delicious on steroids.
Hope these examples help. All GREAT tools with real curation and creation power. Marty
Best way to get a sense of the difference is to look at how differently I use all three:
Scoopit
Scoop.it Revolutions are here: http://www.scoop.it/u/martin-marty-smith
Here was my first Scoop.it "magazine" Curation Revolution:http://www.scoop.it/t/curation-revolution
***
Paper.li
ScentTrail Daily
http://paper.li/ScentTrail/1316928951
****
Storyify
ScentTrail
http://storify.com/scenttrail
****
Newest to Storify so haven't gotten my mind around its UI yet, but it beckons a diary-like storytelling format supplemented with strong visuals and links kind of like a Delicious on steroids.
Hope these examples help. All GREAT tools with real curation and creation power. Marty
Kelly Hungerford's comment,
June 13, 4:26 AM
Howard, can you point me to your how-to? Much appreciated.
Kelly Hungerford's comment,
June 13, 4:30 AM
Dolly,thanks for your comment. Indeed for someone who truly want so collect and add commentary, scoop.it is the service. And I would even go as far as to say to tell as story, then Storify.
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Booz & Company is a global consulting firm that creates and delivers essential advantage to the world’s top businesses, governments, and organizations.
Martin (Marty) Smith's insight:
Connection Economy Touching Everyone
I just took a fun ride around the top consulting firms such as:
McKinsey (http://www.mckinsey.com/ )
Boston Consulting Group (http://www.bcg.com/ )
Bain (http://www.bain.com/ )
and Booze Allen (http://www.booz.com/ )
If you feel a thaw in the corporate icebox you are right. The clear trend is toward the real and away from the canned. People are IN and candid moments and stories are attempting to do what every Internet marketer knows we must do - Win Hearts and Minds.
If your B2B website is stuck in canned photography land it is time to RETHINK, connect and Get Real!. We live in the time of the connected conversation. If the top consulting firms know it so should you.
Check the top consulting firms easily here: http://www.stormscape.com/inspiration/website-lists/consulting-firms/
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3 Secrets, 12 Years
Internet marketing isn't about what most think. One thing you learn early as an Internet marketer is what the mob thinks is rarely right and never useful. Here are 3 Internet Marketing Secrets realized the hard way after more than 12 years of Internet marketing:
1. Internet Marketing Isn't What You Think It Is.
2. Source Of IM Greatness Isn't What You Think It Is either.
3. Save The World.
Hope these secrets help you create awesome Internet marketing.
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Darn, brilliant idea for a post. Add QUIZ to the end of almost any competititve keyword phrase and you open up all new territory as this post proves.