BI Revolution

LinkedIn feels like the mostly undiscovered diamond in the rough in Interent marketing.

Paper.li + Scoopit Better Then Either Alone
This link is to a thread on Google Plus, but it represents a dangerous way of thinking about Internet marketing. There is an active thread about @Scoopit vs. Paper.li in an either or way.

I don't believe in "either or" much. As an Internet marketer I believe in "X and Y" especially when both X and Y provide different benefits. Here is what I just wrote on Google Plus:

"I like the hands on nature of Scoop.it and the hands off nature of Paper.li. Paper.li's model is constructed off of existing followers. Every now and again I tune my Paper.li. I do this by adding and subtracting feeds. I watch the changes for a few days to see if I have the mix I want and then let it play.

Paper.li is HIGHLY DYNAMIC so how I mix my feed salad today is no guarantee of anything tomorrow. At a macro level feeds tend to wobble in the same general space, so there is some predictability about the content mix...some.

I also use the manual Paper.li tool when I want to build specific content into my paper. Paper.li's efficiency has to be greater than Scoop.it due to the feeds, but that efficiency also means the tuning sensitivity isn't as high as a curator's ability to manually curates a Scoop.it magazine.

I know I am more powerful content marketer and curator because I use both Scoop.it and Paper.li. I also know my friends at Small Rivers and Paper.li well enough to know they are working on cool new things as I write this."

Anything I can use to create engagement and advantage needs to be used and these tools compliment each other so much there is no doubt any Internet marketers creations or curation is made stronger by using them in concert with one another.

:).Marty

Jesse Wojdylo's thread on Google Plus with my comments: https://plus.google.com/116024884086268367178/posts/bsnKug2ZpSi

This conversation keeps getter better. Here is the latest question and my answer:

Friendship Marketing
Not long after the Facebook IPO I saw an interesting article asserting that Facebook may hit its stride as a Business Intelligence (#BI) tool. I agree, that much intimate data is calling out for someone to figure out how to use it. 

I've also always felt like Facebook's failure, as a marketing tool is at least partially on us we lucky few Internet marketers. We can’t bold our old ways onto this new way.

I don't buy that Facebook is inherently social and so we will never form financial relationships there. I think we will form deep financial relationships and know our life's vendors as we've never known P&G or even M&M/Mars (I've worked for both).  

Not too long ago I wrote about how when it is easy to find GREAT companies thanks to a connected, social and mobile economy we buy from those we LOVE. 

We can fall out of LOVE when those we love don't love us back. I'm battling State Farm right now after my TV was stolen and, as I wrote the other day, it feels like my TV has been stolen twice: (http://scenttrail.blogspot.com/2013/04/5-tips-to-avoid-epic-customer-service.html). After more than ten years and over $20,000 I am going to walk because I don't feel loved.  

Social media in general and Facebook in particular will be how we form and maintain relationships as we walk into a future of infinite choice where hearts and minds must be won with every action and equal and opposite reaction.