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Rescooped by Martin (Marty) Smith from Managing options onto BI Revolution
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WOW Twitter's Visual Share Surprise Of The Day [INFOGRAPHIC]

WOW Twitter's Visual Share Surprise Of The Day [INFOGRAPHIC] | BI Revolution | Scoop.it
This infographic reveals some surprising findings about what we share on Twitter -- and how we do it.

Via Gust MEES, TourdeForce
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The Viral Marketing Cheat Sheet

The Viral Marketing Cheat Sheet | BI Revolution | Scoop.it
Perhaps nothing is as effective and efficient in spreading your message as a viral marketing campaign. The idea behind viral marketing is to inspire people to spread your message for you.
Martin (Marty) Smith's insight:

Cool checklist for how to have your content go viral. Love "don't be neutral" since that is so hard to train out of corporations.


Poeple have no problem not being neutral. Companies want to please eveyrbody. Yeah, that day is GONE, so take a stand, have a voice tell us what you really think and so who you really are and we may just LOVE you back. 

Nat Sones's curator insight, March 26, 12:11 PM

Creating #viral's like Douglas Adams' tips on flying: aim at the ground and miss. It's hard to force it. But there are some tips, and some great ones here. 

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Famous Women Who Write Long More Likely To Go Viral [Wharton Study & SEOmoz)

Famous Women Who Write Long More Likely To Go Viral [Wharton Study & SEOmoz) | BI Revolution | Scoop.it
Not all great content goes viral, but content that does go viral is great. Although we can't guarantee that any piece of content will take the web by storm, we can make sure that a piece of content has what it takes.
Martin (Marty) Smith's insight:

Fascinating study of what kinds of content goes viral. Here are the topline suggestions:

* Longer is more likely to be shared.

* Longer is less likely to be commented on.

* Inspire anger, awe or anxiety.

* Be useful, surprising or interesting.

* Be a famous woman.

Funny since I've had 5 or 56 posts go mega viral and they are shorter (in the 500 word range) and not written by a woman. Every mega-viral post I've ever created did other things on this list including surf a hot topic, include humor and reference famous people or things (like Facebook). 

Added my Agree / Disagree list to G+: https://plus.google.com/u/0/102639884404823294558/posts/YuvxinkCy8S   

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How Storytelling Is The New SEO Went Viral Thanks to POWERFULL Friends

How Storytelling Is The New SEO Went Viral Thanks to POWERFULL Friends | BI Revolution | Scoop.it
Martin (Marty) Smith's insight:

Storytelling Is The NEW SEO on SlideShare's home page (bottom row, 2nd from right thanks to Ally Greer for the alert :)

2200 + Views In A Day

Some will tell you it is impossible to have content go viral. That powerful forces control the viral headlands. They are (controlled by powerful forces), but it isn't (impossible to have content YOU create go viral).


Here is a blow by blow of how Story Telling Is The New SEO trended enough to be included on the cover of Slideshare today (something I know about from an alert from friends here @Scoopit, Storytelling is bottom row 2nd from right).

 

Storytelling Is The New SEO Story

I'm presenting Storytelling Is The New SEO tomorrow night at @1918's (Phil Buckley's) SEO Meetup (more info here: http://www.meetup.com/RaleighSEO/events/100105202/

I've been thinking about the "secret" implications of Google's algorithm changes. Navneet Panda helped Google see just how dirty our rooms have become and then they armed a Penguin to make sure we got the message and SEO life, as we knew it was OVER.


Storytelling as practiced by REI, Patagonia and others is the KEY to high engagement and Google is clear on want HIGH ENGAGEMENT from your content. 


VIRAL = Good To Have POWERFULL Friends
If you want to have your content go viral it is good to have powerful friends. Storytelling Is The New SEO started going viral because of Scoop.it. The first shares came from my embed on Design Revolution. There are almost 400 shares from that embed as I write this.

I douibled down with Facebook, Twitter, G+, LinkedIn, Tumblr and Pinterest support, but Scoop.it got the ball rolling. Then, once Storytelling Is The Next SEO was trending Slideshare put it on their home page and blew it up (now over 2,300 views and 57 downloads).

I've had several posts go viral and there is always a powerful mentor in the loop. Storytelling proves, once again, it is important to have powerful friends (those you've met and know and others you may not know) to have content go viral. 

 

Will be presenting Storytelling Is The New SEO LIVE tomorrow night starting at 6:30 at Phil's SEO Meetup. Find event details here: https://plus.google.com/events/c46hqgi89ig21oef90qafggoiho  

 

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