Written by Kevin Dean, originally published at Social Business News...
Effective content that grabs a consumer’s Attention and is Engaging, creates Awareness
Effective content that grabs a consumer’s Attention and is Memorable, becomes a Novelty
Effective content that is Memorable and Engaging, leads to intent to Purchase
The key word in all of these scenarios is Effectiveness. So, what is it that creates Effectiveness?
**** Cool graphic behind this curtain. I would add some Heath brothers Made To Stick on top of this neuroscience lesson. Marty