"The story of social-media lessons not learned is the overriding theme of the last eight years in social-media communications and the focus of a new book, #FAIL: The 50 Greatest Social Media Screw-Ups that I've co-authored.
"In it we catalog a litany of mistakes and faux pas committed by major companies since 2004, and our conclusion, it has to be said, isn't so much that shit happens but that it happens again and again and again"
Oh boy! The article mentions a current Social Media Hall of Shamer - Chevy - and a current nominee - McDonalds, plus the author has written a whole book about social media fails!
**** Not sure I agree with this but interesting to think about why we don't let the failures of others dissuade us from damaging courses of our own. Marty
Via Mike Ellsworth