There are a lot of things you can measure about you social media efforts. I have compiled a list of KPIs (key performance indicators) that you can consider for you specific activities:
There are a lot of things you can measure about you social media efforts. I have compiled a list of KPIs (key performance indicators) that you can consider for you specific activities. One thing to remember is to remember that you should set at least some metrics that indicate if you are turning profit. Otherwise you can reach your KPIs and still loose money.
Now, before you begin be sure to set the baseline. Look at the set of your chosen social media KPIs and and record the current value. These numbers are important but the rate of change is the main indicator for most of these metrics. For example it’s fantastic if you get 1000 followers in a day but not so if you get them over the year.
Concentrate on the rate of change of your chosen key performance indicators. This can be also expressed as a frequency of events. For example you could measure how many comments you get on Facebook per day, week or month.
You can combine several KPIs into one that is more meaningful for you. Ratios, such as comments per blog post, retweets per followers, help you measure audience activity and engagement.
Via Heiko Idensen