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How Higher Education Is Going Digital #Infographic

How Higher Education Is Going Digital #Infographic | BI Revolution | Scoop.it

By Matt Silverman - http://bit.ly/yi5xEd 

@matt_silverman + @OU_com

 

Etextbooks and online learning communities are just a few of the ways colleges and universities are dabbling in digital. People are talking about digital tech’s opportunity to improve the classroom.

Much of the discussion has been focused on digital textbooks.

 

Apple’s recent announcement of iBooks for education has caused a stir over whether texts delivered on an expensive and propriety device like the iPad are really feasible.

 

Meanwhile at the university level, many schools are dipping their toes in the promise of a digital future, and it’s not just about textbooks.

 

The folks at OnlineUniversities.com -  http://bit.ly/zUdjDY  have compiled the Infographic that explores the pros and cons of various platforms and technologies that have found their way into the halls of higher ed.

 

This graphic breaks it down:  


 

http://on.mash.to/yXSEis 


Via maxOz
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How to Measure Social Media Using Google Analytics Reports: Social Media Examiner

How to Measure Social Media Using Google Analytics Reports: Social Media Examiner | BI Revolution | Scoop.it

Cool Use of Google Analytics Reports
Do you want to see how social media impacts your business? Discover four ways to use Google Analytics to measure the impact of your social media marketing. @

Martin (Marty) Smith's insight:

Great blow by blow of a creative way to use Google Analytics Reports. Too Good. 

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An 'empathy machine'? How virtual reality could affect storytelling

An 'empathy machine'? How virtual reality could affect storytelling | BI Revolution | Scoop.it
The documentary is being reinvented for virtual reality, but what challenges does this pose to content creators?

Via Karen Dietz, Os Ishmael
Martin (Marty) Smith's insight:

Marty Note
Great points by Os

Os Note

Here's a fascinating article about the problems with virtual reality storytelling and empathy.

 

Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?

 

Turns out, it's not what you think. 

 

The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.

 

Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.

 

I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.

 

There are more details and insights to read in this long-very-long post, and it will make you go, "huh".

 

What do you think about VR, empathy, and this storytelling trend?

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Educational Peaks's curator insight, March 24, 6:28 AM

Marty Note
Great points by Os

Os Note

Here's a fascinating article about the problems with virtual reality storytelling and empathy.

 

Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?

 

Turns out, it's not what you think. 

 

The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.

 

Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.

 

I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.

 

There are more details and insights to read in this long-very-long post, and it will make you go, "huh".

 

What do you think about VR, empathy, and this storytelling trend?

Stephania Savva's curator insight, March 24, 6:33 AM

Marty Note
Great points by Os

Os Note

Here's a fascinating article about the problems with virtual reality storytelling and empathy.

 

Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?

 

Turns out, it's not what you think. 

 

The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.

 

Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.

 

I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.

 

There are more details and insights to read in this long-very-long post, and it will make you go, "huh".

 

What do you think about VR, empathy, and this storytelling trend?

Mark E. Deschaine, PhD's curator insight, March 26, 8:20 AM

Marty Note
Great points by Os

Os Note

Here's a fascinating article about the problems with virtual reality storytelling and empathy.

 

Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?

 

Turns out, it's not what you think. 

 

The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.

 

Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.

 

I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.

 

There are more details and insights to read in this long-very-long post, and it will make you go, "huh".

 

What do you think about VR, empathy, and this storytelling trend?

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Best Content Marketers Infographic via Curagami

Best Content Marketers Infographic via Curagami | BI Revolution | Scoop.it
Best Content Marketers is a great quesiton we answer in a different way focusing on best day-to-day content marketers from Scoopit, Gplus & Medium.
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massimo facchinetti's curator insight, March 20, 2:21 AM

Curagami mentioned me !!! Thank you 

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Is the business intelligence dashboard dead?

Is the business intelligence dashboard dead? | BI Revolution | Scoop.it
What’s the difference between a company that uses big data like a grown-up and one that is still in the playpen? Collect it, store it, crunch it, display i
Martin (Marty) Smith's insight:

Great post about how BIG DATA is eating the world. 

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michel verstrepen's curator insight, March 12, 12:06 PM

Great post about how BIG DATA is eating the world. 

Jean-Pierre Blanger's curator insight, March 13, 10:49 AM

Great post about how BIG DATA is eating the world. 

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Inside The First Museum Retrospective Of A Video Game Designer

Inside The First Museum Retrospective Of A Video Game Designer | BI Revolution | Scoop.it
Video games have been part of the art world for yearsbut a solo museum retrospective of a designer is a first.
Martin (Marty) Smith's insight:
Won't be the last.
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Google's Gary Illyes Hopes Share Statistics On HTTPS Adoption Rates

Google's Gary Illyes Hopes Share Statistics On HTTPS Adoption Rates | BI Revolution | Scoop.it
We've talked a lot about Google HTTPS over the years and truth is, it seems the ranking benefit is too small to migrate to HTTPS just for that reason. In any event, I migrated this site and others to it and I also launch new sites under HTTPS...
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Cracking The Black Box of Digital in Mobile App Development

Cracking The Black Box of Digital in Mobile App Development | BI Revolution | Scoop.it
Columnist L. Erik Bratt discusses why you need to have the right strategy and tools to bring you insights into how users are engaging with your mobile apps.
Martin (Marty) Smith's insight:

Mobile App Development
Shocking to read fewer than half of app developers use metrics to assist in development especially when there is so much data to be had. App creators think of themselves as artists developing on intuition and instinct. Better to collaborate with customers and create vision + market needs or you may invade Russia in the winter. 

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Google Analytics - How To Map Home Page Clicks For Fun & Profit

Google Analytics - How To Map Home Page Clicks For Fun & Profit | BI Revolution | Scoop.it

How To Map Your Homepage
This Curagami post shares a simple idea capable of producing big return (why is it simple ideas are the best at producing great ROI we wonder). Map your home page clicks as we did for Moon-Audio.com and you may discover a simple change costing pennies and sure to return dollars (as we did).

See if you can see the problem in the graph above before reading the post: 

http://www.curagami.com/google-analytics-how-to-map-home-page-clicks/?v=7516fd43adaa

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Lori Wilk's curator insight, February 9, 7:02 PM

#Gratitude for #analytics #insights #curagami 

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Developing Digital Literacy Through Content Curation

Developing Digital Literacy Through Content Curation | BI Revolution | Scoop.it
With the amount of content that is shared on the Internet every minute, it’s no surprise that many people feel overwhelmed by the quantity of information out there. This is why content curation is becoming an essential digital literacy skill for teachers and students.

Via Guillaume Decugis, Jan-Olof Steen
Martin (Marty) Smith's insight:

Content curation is a great way to learn "the game"" of digital marketing. Filtering the world provides more reach, creates community faster and costs less than;...well any tactic we know. 

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delmy's curator insight, November 10, 2015 7:27 PM

# sceuned15

T. Ryno's curator insight, November 13, 2015 5:13 AM

Content curation is certainly an important digital literacy skill, very useful for citizenship as a whole. An awesome tool to increase the current level of critical thinking. 

Janine Roy's curator insight, November 29, 2015 8:33 PM

Content curation has become an essential digital literacy skill for teachers and students.

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Top Haiku Decks Generate 101,000+ Views & Almost 1,000 Shares via @Curagami

Top Haiku Decks Generate 101,000+ Views & Almost 1,000 Shares via @Curagami | BI Revolution | Scoop.it

Top Haiku Decks
Haiku Deck is an easy to use cool tool perfectly timed for the visual marketing revolution we find ourselves within. We've created more than 30 Decks, but 11 stand out.


They stand out because they've been viewed more than 101,000 times, have almost 1,000 social shares and are the kind of easy to create content curation helping to define the lean content movement so dear to our friends at Scoop.it (another great lean content / visual marketing tool).  


See our top 11 Haiku Decks
http://www.curagami.com/top-haiku-decks/?v=7516fd43adaa  


See All of Our Haiku Decks
https://www.haikudeck.com/presentations/Martin.Smith  

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How to Sell Online Without A Huge Following

How to Sell Online Without A Huge Following | BI Revolution | Scoop.it
Everything you need to know before you can start to sell digital products online even without a large following.
Martin (Marty) Smith's insight:

Selling Stuff Online
This Jurij Burchenya post includes excellent tips and demonstrates one very cool content marketing idea. We love the big green "click this button to get a list" riff in this post.

Your content needs to appeal to readers and scanners. Jurij's big green button will encourage scanners to quickly get and use the essence of his article. Well done. 

 In addition to Jurij's tips we would add:

* Magazine Your Content - create expectations about what will happen each week, month or quarter and then exceed those.
* Create stores on scaled sites like Amazon, eBay and Etsy.
* Use PPC to teach you how to form offers and what content is gold. 
* Gamify your content (see our Haiku Deck on the topic here: https://shar.es/1vgyKm ) with contests and games.

Do any two of those ideas plus the ditch digging Jurij's post describes and you will build a following, sell things and have fun. How do I know? I'm a former Director of Ecommerce who managed teams who made more than $30M online during my tenure :). Marty 

 

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Why PageRank Matters

Why PageRank Matters | BI Revolution | Scoop.it

PageRank Matters
We love it when goofy stupid people say stupid things. But we hate it when friends who should know better say goofy stupid stuff. The other day at a lunch with SEOs and web marketing friends from around my Durham, NC home a friend who should know better said, "PageRank (PR) doesn't matter anymore". 

I pointed out that PR is one of the few FREE and universal metrics. I went on a bit of a rant about how any metric can be modeled into significance. The new PR is a valuable, universal (everyone is treated equally by Google more or less) and FREE metric capable of helping anyone's we marketing. 

This post discuses why PR is important and what THEIR (competitor) PR can teach you Google uses PR the way an instructor uses a pointer. They hold up and reward examples of what they want. If your competitor's have PR 2 to 4 points higher than you then emulate what they are doing.

Never stop at emulation. Once your site's "emulation" "cost of poker" feet are under it DISRUPT and reset your industry's deck. Emulation + disruption is one of the formulas teams I've managed made more than $30M in B2C commerce sales.

I paid for lunch to show my friend his momentary brain fart was okay (lol). M  

**** Added a correction from my friend Mark Traphagen. PR, at least what you can access with free tools, is DEAD. Mark recommends the paid tool we use (MOZ.com). Shouldn't be a huge surprise that FREE is gone. All great FREE things cost money now. We've used MOZ.com for customer work, but thought we could model with PRChecker too. Not so much as it turns out sadly. Appreciate Mark's note. M 

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Community Shock: When Adding New Members Costs MORE not LESS & Its Coming

Community Shock: When Adding New Members Costs MORE not LESS & Its Coming | BI Revolution | Scoop.it
Community shock, diminishing return on adding new members, is coming like a marketing tsunami. Create community today to avoid community shock tomorrow.
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AI Is Transforming Google Search. The Rest of the Web Is Next

AI Is Transforming Google Search. The Rest of the Web Is Next | BI Revolution | Scoop.it
As Google's head of artificial intelligence takes charge of search, deep learning is already changing the way Googling works.
Via Lockall, Andreas Christodoulou
Martin (Marty) Smith's insight:

Read our post on seo life after RankBrain: http://www.curagami.com/google-rankbrain-scorched-earth/

Rankbrian = Google's AI engine. 

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José Gil de Sagredo's curator insight, March 25, 7:33 AM

Read our post on seo life after RankBrain: http://www.curagami.com/google-rankbrain-scorched-earth/

Rankbrian = Google's AI engine. 

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Google Rankbrain: Scorched Earth? - Curagami

Google Rankbrain: Scorched Earth? - Curagami | BI Revolution | Scoop.it

2 + 2 = Zebra
When we are trying to explain the unexplainable crazy digital marketing business we use a dada-like math and art analogy. Two plus Two equal Zebra speaks to the surreal nature of what we do, the clash of art, science, reason, understanding, serendipity and random BUMMERS and joy every SEO knows and doesn't know. 

We're riffing Larry Kim's great RankBrain Judgement Day post for SearchEngine Watch. We only understood parts of Kim's brilliant post, but all the right ducks are in the right rows. Kim's post feels like the future of seo's math even if we only understand it half as well as that differential calculus class that kicked our butt in college.

 

Why is Rankbrain, Kim's post and the future of SEO important?

2 + 2 = Zebra :). Marty  

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The Marketing Plan Illusion is a Myth of Sisyphus

The Marketing Plan Illusion is a Myth of Sisyphus | BI Revolution | Scoop.it

Plans Won't Save You
Plans aren't the problem, but planning is as we explain on Linkedin and in our Answer a marketing question a day on Quora (https://www.quora.com/profile/Martin-Smith-153/rss).Marketing plans ain't what they used to be and we're glad. 

The desire for plans is a fantasy built on an illusion. The fantasy is that YOU can plan and the illusion is that plans matter. They don't but, as we shared in our post, we like a good SWOT as much as the next guy :). Marty 

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Pentagon Launches the Feds’ First ‘Bug Bounty’ for Hackers

Pentagon Launches the Feds’ First ‘Bug Bounty’ for Hackers | BI Revolution | Scoop.it
The DoD's "Hack the Pentagon" program could signal a new approach for defending the federal government's networks.
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Scoopit vs Wordpress: And The Winner Is... via Curagmai

Scoopit vs Wordpress: And The Winner Is... via Curagmai | BI Revolution | Scoop.it

.
Scoop.it Crushes
Wordpress
The @Scoop.it team has done an amazing job. Their content curation tool anticipates what is going to happen next beautifully as a stat we found by accident proves. 

How does Scoop.it compare to Wordpress?

We wrote and Scooped a post on the 5 Reasons We Are Leaving Wordpress ( http://sco.lt/590bYn ) earlier. As we shared that post in our Web Design Revolution Scoop.it feed ( http://sco.lt/5Hy5Q1 ) we wondered  how the tools would compare. 


As we noted in our post the comparison isn't straight up. We've used Scoop.it longer, but we've put more time into Wordpress  since 2014 (by far). So differences in usage may be moot, but results sure are not.

Results speak to many things including the "lean marketing" and critical role content curation plays in our marketing future as @Guillaume Decugis and the Scoop.it team preach. The biggest win is in the TIME to RESULT ratio. Scoop.it is a snowball rolling down hill now. 

Momentum and good friends such as @massimo facchinetti, @malek , @Ana Cristina Pratas @Cendrine Marrouat - cendrinemarrouat.com and @John van den Brink (to name only a few) mean what any content marketer needs most - a supportive tribe of advocates - we have...on Scoop.it. Not so much on Wordpress. 

How does Scoop.it compare on our 5 Reasons We're Leaving Wordpress?

* Spam - Had some in the beginning, but @Marc Rougier Guillaume and the team CRUSHED spam now threatening to choke WP. 

* Unrealized Promise - Scoop.it under promised and over delivered vs. Wordpress

* Bad SEO - Our first feed, Content Revolution (http://www.scoop.it/t/curation-revolution ) has fallen to #6 after owning #1 on Curation Revolution for years.  I'm to blame here. since I put so much time into Wordpress (who knew :).

* Crap Overload - Scoop.it is BUILT to filter the web's CRAP into effective content curation with tools such as their keyword based spider and community suggestions. Scoop.it FILTERS CRAP into meaningful content with ROI attached.  


* Multi-platform Content Curation - That phrase describes Scoop.it's mission so they CRUSH WP here too. 

No matter how you cut the stats, content curation beats blogging and Scoop.it crushes Wordpress (period, full stop).  

http://sco.lt/590bYn

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malek's curator insight, February 26, 4:42 PM

When stats confirm anecdotal evidence:

Good job @Martin (Marty) Smith , you nailed it, I had the same Scoop-it-first, feeling, and here you come with numbers and case for Scoop.it.  It's all about shared interests (what you rightly called, tribe of advocates) and friendly platform. Thank you for mention

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Designing for gestures

Designing for gestures | BI Revolution | Scoop.it
With mobile becoming the platform of choice for more users these days, gestures are becoming more relevant than ever. Those little actions that enable
Martin (Marty) Smith's insight:
This is a must read we are putting in our BI feed because right after designing for gestures is tracking gestures but gesture analytics is for another time.
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It's A Wonderful Life Social Counter via Curagami

It's A Wonderful Life Social Counter via Curagami | BI Revolution | Scoop.it

First Social Impact Counter
There were really only two choices. We could jump off the roof or get busy working on fixing the problem. You see I burned our website Curagami.com all the way to the ground recently despite knowing better.

Knowing better didn't even slow the train (lol) as I share in this Curagami post about developing the first social counter, not jumping off the roof, sticking to our beliefs and giving away as much as possible despite PAIN.

Will let you discover what I mean by "pain" in the attached Curagami post: 


http://www.curagami.com/wonderful-life-social-counter/

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The Machine Learning Revolution: How it Works and its Impact on SEO

The Machine Learning Revolution: How it Works and its Impact on SEO | BI Revolution | Scoop.it
Machine learning is becoming more and more prevalent in the SEO industry, driving algorithms on many major platforms. In this post, Eric Enge reveals his discoveries, insights, and predictions from his research on machine learning, discusses its influence on SEO, and introduces a machine learning tool he built to predict the chances of a retweet.
Martin (Marty) Smith's insight:

SEO & AI
With Google  deploying BrainRank, their artificial intelligence or machine learning app in their latest algorithm updates there is little doubt AI will be and already is important to content marketers interested in better seo. This is a great post as Eric Enge, a friend and Stone Temple Consulting CEO, takes readers on the journey he went on to learn about machine learning and its impact on SEO and content.  

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Holiday Ecommerce Tips Magazine - 35 Secret Tips (5 Per Day for 7 Days)

Holiday Ecommerce Tips Magazine - 35 Secret Tips (5 Per Day for 7 Days) | BI Revolution | Scoop.it

Holiday Ecommerce Tips Magazine shares our secret trends, ideas and tips so you can have a record-setting holiday sales online this holiday season.

Monday - 5 Ecommerce Storytelling Tips
http://www.curagami.com/ecommerce-holiday-5-storytelling-tips/?v=7516fd43adaa  

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday 



http://www.curagami.com/ecommerce-holiday-5-storytelling-tips/?v=7516fd43adaa

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BANG Ouch Blow Up SEO Infographic - 5 Tips To Prevent #seo Pain via @Curagami

BANG Ouch Blow Up SEO Infographic - 5 Tips To Prevent #seo Pain via @Curagami | BI Revolution | Scoop.it

Bang Ouch Blow Up SEO Infographic
Our post (http://www.curagami.com/bang-ouch-blow-up-seo-infographic/?v=7516fd43adaa ) and infographic shares how easy it is to blow up had won seo due to inadvertent code, name or content changes. DON'T DO THESE 5 things!

We've done 3 out of these 5 (and we know better). It is EASY to damage your relationship with Google's spider and not even know it. Don't do these 5 THINGS and you will avoid some of the SEO pain we've experienced.  

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Start With Why: 2 Minutes With Simon Sinek - Curagami

Start With Why: 2 Minutes With Simon Sinek - Curagami | BI Revolution | Scoop.it

Start With Why because people don't buy what or how you do whatever you do they buy who you are as these possibly the most disruptive two minutes from Simon Sinek's TED Talk share.

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Best Online Store Game VOTE NOW - Curagami

Best Online Store Game VOTE NOW - Curagami | BI Revolution | Scoop.it

Vote For Your Favorite Stores
There is a good chance we MISSED your favorite online store as someone just pointed out (we missed WaNeLo.com). Point out stores we missed and vote for your favorites. 

Play the Best Online Stores Game!
http://www.curagami.com/magical-thinking/news/best-online-store-game/ ;

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