“Why can’t you just give me a straight answer?” Johanna’s voice showed a trace of irritation. “All I’m asking is how much you charge for SEO services!” I smiled. This was familiar terrain."
Being the right brain creative I am I HATE ROI and costs questions. ROI and costs are often swords used to lop off the head of any future initiative, any progress no matter how tiny away from status quo. The cost of SEO is the wrong question asked in the wrong way. Better question is what do you want to accomplish? How is your business different? Can you afford NOT to be an authority online about whatever it is that makes you special? Good luck with that, let me know how it works for you :). One day, not long after reading this, you will remember that strange man who wanted to have the, "Who are you online," conversation. Had a person with no Klout score tell me they were powerful in their field the other day. Good, I said simply, then the challenge to get Google to recognize you as an authority will be easir. They didn't do the deal since telling false "experts" they need to prove themselves all over again creates anger. Bet Seth Godin wouldn't give it a thought. Seth would roll up his sleeves and start being Seth and in nothing flat he would have 10,000 followers and a Klout score above 40. SEO costs are the wrong question asked in the wrong way. Marty
Via Jacob Young