ROI is often used to kill social initiatives. I can dig that, but would you say, "No Thanks," when the future comes knocking? The key idea of social ROI in this and other posts is it is more complicated than last touch attribution and understanding and seeing the whole board isn't fast, easy or a short journey.
Social media marketing is widely accepted as a necessary business strategy, yet it is the distinguishing feature between Return on Investment. What should be the measurable metrics?
Via Jonha Revesencio