Duke University experiment that suggests that subliminal perception really does work.
"Brief exposure to Apple's brand logo drives higher levels of creativity than exposure to IBM's logo."
Cool and in my backyard. thanks
Via k3hamilton
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Dec 6, 2011
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Rescooped by Martin (Marty) Smith from A Cultural History of Advertising onto BI Revolution |
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Cool and in my backyard. thanks
Via k3hamilton
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Scoop.it!
Titles are a significant part of your content strategy because they draw readers into your content. Discover our 9 secrets for writing awesome blog post titles.
Martin (Marty) Smith's insight:
Great insight here from @tracycgold on how to create content titles that hook readers, promote shares and help your hard work have longer legs. Who knows, the next great title you create may go mega-viral (Retweets to a potential audience over 200,000). 
Brian Yanish - MarketingHits.com's curator insight,
January 23, 4:19 PM
READ THIS - Times up. That is about all the time you have to grab someone's attention in today's fast moving data stream. Don't spend hours writing a great post and forget the KICK BUTT title. 
Michael Procopio's curator insight,
January 27, 2:35 PM
When I was at HP the editorial team did title tests and found noticable performance improvements. 
Debbie Horovitch's curator insight,
February 1, 1:44 PM
I need to get a LOT better at writing titles that draw people in! It's an important element - but at the same time, the smart, funny titles that are more like headlines, don't do as well for SEO organic results imho Delete the scoop?
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