Duke University experiment that suggests that subliminal perception really does work.
"Brief exposure to Apple's brand logo drives higher levels of creativity than exposure to IBM's logo."
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Rescooped by Martin (Marty) Smith from A Cultural History of Advertising onto BI Revolution |
Duke University experiment that suggests that subliminal perception really does work.
"Brief exposure to Apple's brand logo drives higher levels of creativity than exposure to IBM's logo."
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