“Retweeting”, “liking”, and “blogging” may sound like many of the unintelligible words that come out of your teenager’s mouth.
However this new jargon is representative of the way the world of marketing is headed. Online marketing isn’t just about banner ads and e-mail campaigns anymore. The world of the web is becoming more social. Building a strong presence with social media is now more important than ever.
However, social media is relatively new; in fact only 11% of businesses have been practicing social media marketing (SMM) for more than 3 years.
If you’re not sure how to use social media for your business, you’re not alone.
It can be difficult to define the role of SMM in your company’s marketing plan.