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Biggest B2B Marketing Disruptions of 2012

Biggest B2B Marketing Disruptions of 2012 | BI Revolution | Scoop.it
What Were the Biggest B2B Marketing Disruptions of 2011?
Via Sam Wee
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Design A Blog With Personality By Using Neuroscienc

Design A Blog With Personality By Using Neuroscienc | BI Revolution | Scoop.it
So, how can you harness this knowledge to your advantage? Let’s look at some of the most notable studies on the subject and how you can apply that directly to your blog.
Martin (Marty) Smith's insight:
Thought this was a cool mashup by Kissmetrics. Write to the psychology of the browser is similar to how we use personas in email.
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Mobile 1/3 of Google Organic Search Even As It Reduces Year over Year Searches

Mobile 1/3 of Google Organic Search Even As It Reduces Year over Year Searches | BI Revolution | Scoop.it
Source: RKG [download page]

Notes: Mobile's 33% of Google search visits in Q1 2014 represented only a slight uptick from Q4 2013 (32%), but a more robust rise from 27%
Martin (Marty) Smith's insight:

Expect this number to go up even as  mobile helps reduce the number of searches being done. Why?

* Apps = search less.
* Mobile is more social and so search less.
* Mobile is a "game console" where we "play" apps and connect so search less.

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10 BI Trends For 2014 & 2015 via @TDWI [5 from @CrowdFunde)

10 BI Trends For 2014 & 2015 via @TDWI [5 from @CrowdFunde) | BI Revolution | Scoop.it

Marty Note - 10 BI Trends
Business Intelligence is breaking out all over. It is as if we've reached some magic tipping point where things that were hard are not easier and our BI imagination is being sparked as a result. Here are 10 BI trends for this year and next (6 - 20 are from team at http://www.crowdfunde.com )

* Enterprise gets a handle on unstructured "Big Data".

* Search Will Improve Dramatically (agree).
* Mobility becomes bi-directional (you GET and GIVE via mobile).

* Enterprises come to terms with Big Data.

* Analytics Tools Vendors see importance of FAST and EASY.

CrowdFunde's Additions

* New Key Performance Indicators helps connect traffic and lead gen to conversion (what we are working on at http://www.crowdfunde.com ).

* How Social Media is changing everything become more clear (less search, more mobile and social).

* Expect a new flurry of WAZE.com-like crowdsoure apps.
* Expect more gamification for engagement and loyalty.
* Loyalty becomes LESS fickle as brands discover how to BE online creating community that wins hearts, minds, engagement and loyalty.


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KUDOS & Thoughts On Scoop.it's 1,000,000th User

KUDOS & Thoughts On Scoop.it's 1,000,000th User | BI Revolution | Scoop.it

Kudos and Thank You
Congratulations to friends at @Scoop.it for reaching 1,000,000 users. I don't know what my number is, but it can't be far from user #1. The story of my use of Scoop.it is fun, full of serendipity and magical.

One day Scoop.it founder Marc Rougier read a post of mine on Scenttrail Marketing (http://www.scenttrail.com/curation-the-next-web-revolution/and suggested I play with Scoop.it in beta. Several years, more than 138,000 views and many great friendships and business partners later THANK YOU seems a tiny thing next to the tremendous value Marc, Guillaume, Alley and the team at Scoop.it created for me :).

Thank You.

The more I use Scoop.it the more this magic wand of a tool feels like WHATS NEXT. Marc read my Curation Is The Next Web Revolution post (http://www.scenttrail.com/curation-the-next-web-revolution/ ) and made one of the best suggestions of my business life when he suggested I play with Scoop.it in early beta.

If curation felt like the next web revolution in early 2011 it feels MORE like that now as we work on creating CrowdFunde (http://www.crowdfunde.com) our #startup we hope is half as helpful as Scoop.it. Oh, and we have NEW FOUND respect for the hardest working engineers in content curation (this creating useful tools is NOT easy :).

Can't measure the importance of learning great content curation from the best in the world (Robin, Jan, Karen, Michele, Brian, Alley, Guilllaume). Feels like I've invested in a stock whose future is assured. Why?

Content curation is the key to content marketing after Mark Schaefer's "Content Shock" (http://www.businessesgrow.com/2014/01/06/content-shock/ ). Mark's important post carries two implications:

* Ability to test content before committing valuable and model owned properties will become a CSF (Critical Success Factor).
* Partnership and community will be how smaller publishers survive the web (i.e. Google's) move toward HUBES.

Scoop.it is a HUGE help with both of "content shock's" remedies. I love Mark's Content Shock post, but the content ship has sailed. We MUST create content. OUR content opens doors to community and THEIR content (User Generated Content UGC where the real gold of the NEW web resides).

Scoop.it's millionth user is an accomplishment, but not as much as creating a community of that size. Community may be the hardest thing to create known to man. There are SO MANY bear traps most who dream of reaching the 1,000,000 mark will fall into one of those traps.

Scoop.it has had moments too. When they eliminated views I was within a day of closing my account. I shared how I use Scoop.it views to know what content is trending. Trending = we should blog about it, so that data is critical to how we use Scoop.it. .

To Guillaume and his team's credit views where back within moments of my sharing how we used the fastest content marketing feedback in the west (lol). Congratulation to friends at Scoop.it for a job well done, for being smart enough to beat the odds and for being great friends, business partners and creative engineers.

Can't wait to see and use what is next. Marty

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Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends

Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends | BI Revolution | Scoop.it
Learn how you can stay up to date on the latest SEO trends and algorithm updates.

Via Peg Corwin
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Peg Corwin's curator insight, March 29, 9:53 PM

Keep up with SEO trends by following key influencers on Twitter, SEO blogs and Google Webmaster tools.  Click for details. And keep on learning.


If you like this scoop, would you consider a thumbs up or share?

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March Madness, Merch Madness, Mobile Madness: Think Insights – Google

March Madness, Merch Madness, Mobile Madness: Think Insights – Google | BI Revolution | Scoop.it
As basketball nirvana approaches for millions of college hoops fans, we take a look at the big trends for last year’s March Madness and the early search trends for 2014’s NCAA tournament.
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Slideshare The Visual Marketing SEO RPG - NEW @Scoopit BLOW IT UP Study

Slideshare The Visual Marketing SEO RPG - NEW @Scoopit BLOW IT UP Study | BI Revolution | Scoop.it

Scoop.it Study
I've often thought Slideshare was the great underutilized weapon of content marketing. Thinking that and having the data to prove are two different things.

Thanks to the team at Scoop.it we now have the data to prove what I've FELT. In an extensive study the Scoop.it team shifted my thinking on Slideshare.

Always knew Slideshare was POWERFUL SEO VooDoo because I've had several decks BLOW UP such as:

http://www.slideshare.net/martinmartysmith/storytelling-new-seo 
Absolute #1 position on "Storytelling is the new SEO" and has been top ranked for over a year.

http://www.slideshare.net/martinsellingzoe/content-marketing-network 
This deck held on for a year and has slide out of ranking now.

You don't get much more SEO competitive than "Storytelling is the New SEO" and "Content Marketing Network so personal validation supports the Scoop.it team's great work here.

The other paradigm they shifted for me today was thinking of Slideshare as an important "visual marketing" tool. Decks are LEAN, FAST and VIRAL so great ways to share and build authority and traffic. Just wish I could get my Slideshare profile styled better. Anyone know the secret sauce for that?

Great work Scoopiteers!  

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Great Content Curation Tool BuzzSumo: Discover Most Shared Links & Key Influencers

Great Content Curation Tool BuzzSumo: Discover Most Shared Links & Key Influencers | BI Revolution | Scoop.it
BuzzSumo allows you to discover the most shared links and key influencers for any topic. It's free to use and you can run a search in seconds!
Martin (Marty) Smith's insight:

Wow, love BuzzSumo and what a friend to content curators. BuzzSumo organizes the firehose of content and shares the most shared links and key influencers BY keyword search. This morning I typed in marketing and found an amazing post from The Next Web about emotions in marketing. GREAT tool for content curators.

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How To Curate Interests Not Just Specialties Part 2 via @janlgordon |Angela Dunn

How To Curate Interests Not Just Specialties Part 2 via @janlgordon |Angela Dunn | BI Revolution | Scoop.it
Angela Dunn of Permamarks explains how to curate interests and people to share deeply for lifelong learning and serendipity. Content curation.
Martin (Marty) Smith's insight:

Great Curatti post from Angela Dunn about curating for engagement - curate broadly, use tools like Topsy and G+ and follow passion (you and your audience).

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The Cost of Value (and how it is changing) via @DavidAmerland

The Cost of Value (and how it is changing) via @DavidAmerland | BI Revolution | Scoop.it
The dynamic equation between value and cost is being redefined by the semantic web.
Martin (Marty) Smith's insight:

Another great "value system" post by author David Amerland. I'm going to quote a big chunk and then come back with some thoughts:

From David's Post
The message of the 21st century is clear: The cost of production is immaterial if the value of a product is uncertain. Companies that understand that operate differently. Amazon invests an incredible amount of money in warehousing technology and delivery infrastructure to make shopping easier (the value is being transferred to the experience). Google spends untold millions in research and development of products it gives away free (the value becomes apparent only when a brand-based purchasing opportunity arises, like in advertising or a Google product). Apple now disregards the cost of upgrades to its iOS because it values the sustained attention of its customers.

These three companies understand that the real value comes in achieving a balanced equation of personal use of their products (uniqueness) rather than scarcity. As a matter of fact their value equation then becomes Value = Uniqueness/Scarcity where the lower the scarcity value is the greater will be the delivery of overall value even if uniqueness remains the same.

Marty Note
I read those paragraphs several times and then did the math. Doing the math helped (lol). Let's say a product has a uniqueness value of 10 and a scarcity value of 2:

Value 5 = 10 (uniqueness) / 2 (Scarcity)
Value 10 = 20 (uniqueness) / 2 (Scarcity)

Now let's up the scarcity value and see what happens to the product's
"perceived" or overall value:

Value 2 = 10 (uniqueness) / 5 (Scarcity)
Value 4 = 20 (uniqueness / 5 (Scarcity)

This reminds me of a conversation I had with J. Langdon when he was the President of Topps baseball cards. I knew J from my tenure at M&M/Mars. J. explained how he knew he was feeding a losing proposition.

His product, baseball cards, needed to have a high scarcity value for it to continue to matter in the artificial marketplace they and other manufacturers created.

The rub was Topps needed to sell baseball (and fantasy) cards in numbers that drove their scarcity numbers down.They suffered a Sophie's choice: either sell enough cards to be able to pay their fixed costs and stock holders and so destroy the market (of perceived exclusivity) or sell too few cards to cover costs keeping perceived exclusivity up but destroying the business none-the-less.

And then the mobile phone was born and bye bye baseball and fantasy cards. Topps needed an Apple-lke pivot. They needed to GIVE the baseball cards away free in support of something ore unique and valuable - the experience of a crowdsourced mobile game or a Threadless-like community where people compete to win coveted printing contracts much the way baseball players compete to get paid God-like sums.

Topps was a casualty of David's "new math". The greater the scarcity of the core product the more nails in the business model's coffin. This discussion reminds me of another conversation. When the founder of Tough Mudder said, "Experience is the new branding" it struck me as highly significant.

I would build on David's thoughts to note the reason scarcity wrecks such havoc with a product or brand's value is COMMUNITY CAN"T FORM. Community is the experience we seek. If community can't form value or "perceived value" as J used to call it  goes down rapidly just ask any baseball card collector :).

David's core "value system" post is here (and a #mustread):
http://davidamerland.com/seo-blog/692-what-if-we-had-a-new-value-system-for-goods-and-services.html

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malek's curator insight, March 11, 11:34 AM

A great piece about going back to basics, human psychology. Understanding the mental triggers  of cost vs value,  novelty in tandem with scarcity. Hidden between the lines is dopamine, the pleasure hormone. 

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Email Best "Off Peak" & What Does Trend Mean For Social Media Marketing? Experian Study

Email Best "Off Peak" & What Does Trend Mean For Social Media Marketing? Experian Study | BI Revolution | Scoop.it
Perhaps it's a case of standing out from the crowd. For the second consecutive year, a report from Experian Marketing Services [download page] covering Q4 email activity has
Martin (Marty) Smith's insight:

Experian Study Email Open and Conversion Rates Best Off Peak
Send your email marketing when everyone else is and your response rates will suffer. The results of this study showing the off peak time of 8 to midnight converts the best reminds me of what a friend told me the other day.

My friend is a businesswoman mom and about ten other things. She explained that she likes to get in bed with her phone or tablet and curate her email. Most end up in the trash, but a great subject line or offer from a trusted source might get opened and might even prompt a buying decision.

The Experian study may have implications for blogging and social media marketing too. I've always been skeptical about the "right time" infographics that float around since they tend to form a consensus and I'm interested in avoiding the mob as much as possible.

VIral content goes viral for many reasons time of day may be one of them, but I doubt it. I think Experian's results should create a pause before we all pile on to creating Internet marketing lock stepped to some formula that doesn't work.  

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Contagious: Why Some Things Go VIRAL Jonah Berger [video]

We all know ideas and information spread through word of mouth. But according to Berger, the key to making things really popular happens long before it's dis...

Marty Note
What is the "science" behind social transmission? Only 7% of SHARES comes online. Vast majority of Word-of-Mouth happens face-to-face. Why do things get talked about and shared?

Half of what is in Tipping Point is WRONG. Focus so much on special people we ignore what is really important - the message. Need to understand the psychology of sharing.

Social Currency
Shares story of Please Don't Tell, the secret bar in NYC. http://pdtnyc.com/ Social currency effects how people see us. We like to share things that make us look smart and in the know. 

Triggers 
Why is Rebecca Black's video viral? over 300M views? Why? Triggers are stimulus that make us think about something else. Triggers make products, ideas or memes "Top of Mind".  Black, by calling her song Friday, linked to a trigger. 

Disneyland gets out viraled by Cheerios because we eat breakfast daily but only go to Disneyland every now and again. Corona has made the beach a trigger.

Coffee with Kit Kat messaging created a great trigger because you drink more coffee than you eat chocolate. By linking Kit Kat to coffee the trigger (coffee) makes people think about having chocolate.

Trojan Horses
All stories have a "surprise inside" like Will It Blend. A story or message that carries the brand for the ride. 

Berger's website and book link
http://jonahberger.com/books/contagious/  

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Top 10 Emerging Technologies For 2014

Top 10 Emerging Technologies For 2014 | BI Revolution | Scoop.it

Marty Note
Cool "emerging" technologies covered here cover trends across tech and manufacturing:

* Body-adapted Wearable Electronics.
* Nanostructured Carbon Composites.
* Mining Metals from Desalination Brine.
* Grid-scale Electricity Storage.
* Nanowire Lithium-ion Batteries.
* Screenless Display.
* Human Microbiome Therapeutics.
* RNA-based Therapeutics.
* Quantified Self (Predictive Analytics).

* Brain-computer Interfaces.

My favs are RNA-based Therapeutics (since this could help my dad's macular degeneration and Quantified Self (predictive analytics since they will change ecommerce as we've known and practiced it).

Promising "trend tags" here too for http://www.crowdfunde.com.




Via Grant Montgomery
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Chris Storm's curator insight, March 27, 2:54 AM

Some potential emerging technology trends

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Your customers want to make choices | Graham Jones | Internet Psychologist

Your customers want to make choices | Graham Jones | Internet Psychologist | BI Revolution | Scoop.it
Giving customers a choice of products to buy makes it more likely they will purchase something
Martin (Marty) Smith's insight:
Choice is tricky. Read Schultz Paradox of Choice to counter to this more is better post somewhere between them is truth.
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Content Shock: Why content marketing is not a sustainable strategy - Schaefer

Content Shock: Why content marketing is not a sustainable strategy - Schaefer | BI Revolution | Scoop.it
Is the end of the content marketing era in sight?
Martin (Marty) Smith's insight:

This is an IMPORTANT read and one I keep reading over and over. I agree with the central idea. I disagree with the conclusion. Content marketing is important even if no one reads your stuff.

Crazy?

The content you create says more about you than anything. While the goal of every website must be building community you can't build community if you have no content on your site. Your voice and SELF has to be present and accounted for even if the only purpose it serves is to make people comfortable sharing their content.

More later, in the meantime I'm going to re-read this great post again.

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The Secret to Creating a Memorable Blog

The Secret to Creating a Memorable Blog | BI Revolution | Scoop.it
Do you have a blog with great content, but miss out on the traffic you hoped for? Make your audience remember YOU by learning the secret to a memorable Blog
Martin (Marty) Smith's insight:

Great "ditch digging" blogging tips.

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Test OFFERS & Other $ Things: DM Strategist Ted Grigg Interview

Test OFFERS  & Other $ Things: DM Strategist Ted Grigg Interview | BI Revolution | Scoop.it

We're very excited to share this new blog interview with you featuring direct marketing strategist Ted Grigg from DMCG. Ted shares an enormous wealth of knowledge.

Marty Note
Pay particular attention to how Ted Helps define FOCUS as MONEY. That strategic alignment is a strength of Direct Marketers (DMers). The highest converting blog online is Schwan's at 46%. Creative isn't bad,but it is clearly not their focus. Ringing the register...is clearly their focus :).  Marty  

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The New SEO & How To Avoid "Shortcut Penalties"

The New SEO & How To Avoid "Shortcut Penalties" | BI Revolution | Scoop.it
SEO helps you get recognition from all quarters for your business. It boosts your marketing strategies and gets you more clients and consequently sets the sales register ringing. The only drawback of…
Martin (Marty) Smith's insight:

The New SEO eliminates the free lunch many enjoyed before. The days when keyword mapping could create a sense of false popularity, popularity from understanding how to play the keyword game slightly better than others, is all but gone.


This post from Business2Community provides a solid overview of how to retrain your muscles to the new SEO where your content's ability to create real community has never been more important.

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Is Netflix, Responsible For 30% of Peak Web Traffic, Being Held Hostage? Or are We?

Is Netflix, Responsible For 30% of Peak Web Traffic, Being Held Hostage? Or are We? | BI Revolution | Scoop.it
What a difference a month makes. On February 23, Netflix and Comcast announced a deal under which the video streaming service and the cable company would "team up to provide customers (an) excellent user experience." Netflix said it worked "collaboratively" with Comcast and that the deal was "mutually beneficial." So [...]

Via Denis Liotta 
Martin (Marty) Smith's insight:

This post is about a letter Netflix sent to the FCC looking for redress from their high infrastructure carrying costs. Streaming movies, something that is clearly the future of everything, isn't cheap.

Netflix requires an army's worth of bandwidth or their users see "buffering" instead of content. That Netflix's CEO's letter undercuts their recent Comcast deal seems like "inside baseball" politics.

That Comcast made $65B last year feels like we should be writing letters to the FCC. If 2008 was the Wall Street / banker financial crisis the next one of those isn't going to be about CASH.

No the next "financial" crisis will be about a cash proxy - access to bandwidth and the web. Are we creating another "too big to fail" situation with infrastructure companies like Comcast?

When everything is online from our money to our fridge aren't we the potential hostage? Occupy Wall Street feels moot and over. Occupy Time Warner and Comcast feels overdue.

Some call this new financial proxy battle Net Neutrality. Call it whatever you want, access is life, liberty and the pursuit of happiness. We can't let the few (infrastructure providers) reverse Moore's Law (cost of integrated circuits go down even as power increases) for the sake of bandwidth.

Netflix's CEO may be speaking for us all when he complains of being held hostage. Lets hope we keep a careful eye on our captors.

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What Makes Content Relevant & Valuable [Infographic] via @cendrinemedia

What Makes Content Relevant & Valuable [Infographic] via @cendrinemedia | BI Revolution | Scoop.it
Following my second article in my weekly free advice series, I decided to create a simple infographic to make the information clearer for you. I hope you will find it useful.

Via Cendrine Marrouat - www.socialmediaslant.com
Martin (Marty) Smith's insight:

Content marketing's biggest challenge may be understanding not all content is equal. And how unequal your content is may be very different than a different website or business vertical. Your content inequality may be different than mine even if we are in the same biz. 

Here is a great infographic by @Cendrine Marrouat - www.socialmediaslant.com that helps put content's context in perspective. 

Love the "take note of" section. Marty 

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Cendrine Marrouat - www.socialmediaslant.com's comment, March 19, 11:29 PM
Thank you so much for sharing my infographic @Martin (Marty) Smith!
Nicoletta Gay's curator insight, March 20, 8:07 AM

See also: http://socialmediaslant.com/what-is-valuable-and-relevant-content/ ;

mark ivey 's curator insight, March 21, 11:45 AM

It's not rocket science. Good content must be compelling/engaging, audience- targeted, timely and consistent (take note of the "take note" section-smart reminder tips) 

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When Content Marketing Becomes Visual Marketing via Forbes [Infographic]

When Content Marketing Becomes Visual Marketing via Forbes [Infographic] | BI Revolution | Scoop.it
I have to admit that when I first read the results of a survey of marketers done by PR firm Matter Communications, I was tempted to write this article in a very satirical voice - even more satirical then I normally do. Essentially the survey revealed that when it comes [...]
Martin (Marty) Smith's insight:

Great Forbes post with an excellent Matter Communications infographic about visual marketing buried in it 

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Big Data Early Adopters Create Gains Over Laggards - via Business Day Online

Big Data Early Adopters Create Gains Over Laggards - via Business Day Online | BI Revolution | Scoop.it
Big Data: The organizational challenge BusinessDay It, of course, is Big Data—the mining and processing of petabytes' worth of information to gain insights into customer behavior, supply chain efficiency and many other aspects of business...
Martin (Marty) Smith's insight:

This single sentence should send shivers down any CMO's or CTO's spine: "A recent Bain & Company study should put that question to rest. Early adopters of Big Data analytics have gained a significant lead over the rest of the corporate world." 

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Drive Better Ecommerce Conversion With Big Data Thanks TO Granify

Drive Better Ecommerce Conversion With Big Data Thanks TO Granify | BI Revolution | Scoop.it
Granify uses big data & machine learning w/ artificial intelligence for ecommerce stores when customers are leaving and sends a message to keep them.
Martin (Marty) Smith's insight:

Cool way to see inside your ecommerce website's metrics and find keys to convert better. Finding LEAKS and putting out fires these days isn't easy. If this app has half the Big Data strength they say the tool could help increase conversions, lower acquisition costs and plug leaks.

All websites leak. I'm skeptical about the claim to fill 95% of the leaks, but who cares. When I was a Director of Ecommerce tiny improvements in things like cart abandonment could have made a huge different.

A half a point improvement in cart abandonment would have been worth a million bucks to my old site. You don't have to create sweeping improvements to make much ore money and that is why every ecommerce website should be a testing culture constantly trying to "beat control".

Sounds like Granify can help with all of the testing, analysis and constant iteration of an ecommerce website.  

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Epic Personal Branding: 6 Tips - ScentTrail Marketing

Epic Personal Branding: 6 Tips - ScentTrail Marketing | BI Revolution | Scoop.it

There is only one way to break out of the rat race and eliminate all competing rats - create EPIC Personal Branding. Here's how. Added a Epic / Not Epic table.

What about you? What things do you know of that USED to be Epic and now not so much? What things are NEW and Epic? .

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Pinterest Growing Fastest, Twitter Bottoming Out, 37% Using 2+ Social Nets: Pew Social Media Study [graphs]

Pinterest Growing Fastest, Twitter Bottoming Out, 37% Using 2+ Social Nets: Pew Social Media Study [graphs] | BI Revolution | Scoop.it

Pew's 2013 Social Media Update shows Pinterest is fastest growing social net, Twitter's party may be over, Facebook is the closest thing to a "hub" in social media as all other sites have over lap with it (LinkedIn the least) and 37% using 2 or more social nets.

Download PEW Report
http://www.pewinternet.org/files/old-media/Files/Reports/2013/Social%20Networking%202013_PDF.pdf

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