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Live Video Stream An Event With Multiple GoPro Cameras Via Remote

Live Video Stream An Event With Multiple GoPro Cameras Via Remote | BI Revolution | Scoop.it

Robin Good: Tom Guilmette has published an excellent guide on how you can use multiple GoPro camcorders to do a live video stream of a live event.


From the original article: "For under $300 you get a tiny wide angle 16:9 1080p camera that is also a self contained video camcorder.


The GoPro records picture and sound to built in SD cards as mp4 files.


You can put GoPros anywhere (and yea, they are even waterproof in the included case).


And now GoPro has released a Hero2 new model that has sharper optics, an easy to navigate menu, better light sensitivity and more recording options.


...many of you may not know that these little cameras can output analog and HD signals that can be fed into a live production truck.


This article will tell you how to do it and why most attempts to get these to work as live POVs prove to be an epic failure."


The article includes lots of tips on ancillary equipment you will need such cables, plugs, convertes and convertors of all kinds, including links and product images.


Highly recommended. 9/10


Full article: http://www.tomguilmette.com/archives/3405 


Via Robin Good
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Start With Why: 2 Minutes With Simon Sinek - Curagami

Start With Why: 2 Minutes With Simon Sinek - Curagami | BI Revolution | Scoop.it

Start With Why because people don't buy what or how you do whatever you do they buy who you are as these possibly the most disruptive two minutes from Simon Sinek's TED Talk share.

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Best Online Store Game VOTE NOW - Curagami

Best Online Store Game VOTE NOW - Curagami | BI Revolution | Scoop.it

Vote For Your Favorite Stores
There is a good chance we MISSED your favorite online store as someone just pointed out (we missed WaNeLo.com). Point out stores we missed and vote for your favorites. 

Play the Best Online Stores Game!
http://www.curagami.com/magical-thinking/news/best-online-store-game/ ;

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What Organic #1s Teach About Content Marketing via @Scenttrail

What Organic #1s Teach About Content Marketing via @Scenttrail | BI Revolution | Scoop.it
SEO #1 organic listings are great, but not all keywords are equal - of Scenttrail Marketing's top posts the most promise comes from a Google #3 because ...
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3 B2B Content Ideas That Aren't Boring

3 B2B Content Ideas That Aren't Boring | BI Revolution | Scoop.it
A lot of B2B companies in boring industries are intimidated by content marketing or just skip it all together. So what you’re not writing about the newest tech gadget that appeals to the mass market? Your content might not matter to most of them, but it does matter to some—your customers and your potential customers.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Year But We're Boring
I hear that complaint as the chief excuse for everyone from HVAC to Lawyers when it comes to content marketing. This post shares 3 ideas any B2B site can use to win hearts, minds and loyalty with content including;

* Take A Stance.

* Tell A Story.

* Make someone's life easier.

Of those three ideas we favor the last two and particularly like Q&A content as a way to accomplish #3.

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Chuck Taylor's curator insight, May 11, 9:58 AM

Good Stuff!

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Google Is About to Make Your Wireless Carrier a Lot Less Relevant | WIRED

Google Is About to Make Your Wireless Carrier a Lot Less Relevant | WIRED | BI Revolution | Scoop.it
Google's new wireless service will automatically switch you between T-Mobile's network and Sprint's network depending on which signal is best.
Martin (Marty) Smith's insight:
Thank you God and Google! Sooner we divest away from AT&T et al the better.
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Aboard The Good Ship ROI Discovering Ecommerce Blue Oceans via @HaikuDeck

Aboard The Good Ship ROI Discovering Ecommerce Blue Oceans via @HaikuDeck | BI Revolution | Scoop.it

Asking the right questions in the right way is key to online marketing success. How SMBs can compete with Amazon isn't as important as what is their why and how are they learning from Amazon's web marketing power.

Surf These Waves To FIND Your Blue Oceans:

* Appification & Gamification
* Wiki-ization.

* Social Shopping Nowists.
* FofF Proxy Marketing

& Find other surfable marketing trends on our Discover Blue Oceans Haiku Deck: http://shar.es/1gQgRb

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SMB Ecommerce: Fighting The Ama-Khan via @HaikuDeck

SMB Ecommerce: Fighting The Ama-Khan via @HaikuDeck | BI Revolution | Scoop.it

Asking the right questions in the right way is key to online marketing success. How SMBs can compete with Amazon isn't as important as what is their why and how are they learning from Amazon's web marketing power.

Fight the power. Fight the Ama-Khan like OpenSky, WaNeLo and Etsy.

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BuzzFeed Pushing Brands Into Post-Website Era, But There's A Problem

BuzzFeed Pushing Brands Into Post-Website Era, But There's A Problem | BI Revolution | Scoop.it

"...inspired by the fact that much of the traffic to #TheDress story came from a single tweet, Buzzfeed cofounder Jonah Peretti told SXSW this week that he has his eyes on a much bigger prize: the 18.5 billion impressions available through publishing direct to social media. Video, meanwhile, generated more than one billion views last month—and that's not just on Buzzfeed.com but on YouTube and social media.

Marty Note: The Problem Is...
The problem with finding new ways to use old ideas (interruptions and push) into the social space is efficacy gets destroyed. Brands can take over social and push message and lower connection and content value but to what end. Doesn't that path lead right back to where we are now?

I realize the challenge, but publishers need to read UnSelling by Strattten and Kramer. The book's discussio of active )push) content and media manipulation vs. passive (pull) is worth the pric of admission.

Yes, the problem is how to make a market and UnSelling makes a convincing case that your CONTENT is the way you make a market. Crate great content and people find you. It doesn't matter WHEN you publish it or where. Greatness will out and push be damned.


Via Nicky Moore
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Tilt: Shifting Your Strategy from Products to Customers Niraj Dawar

Moving Downstream
The factory became a self fulfilling prophecy Niraj Dawar's great book explains. We focused mass marketing on selling more not winning customer hearts, minds and loyalty.

To win tomorrow in a social / mobile / connected world our strategy and thinking must move downstream. We must become truly customer focused Dawar shares asking two great questions:

* Why do our customers buy from US?
* What more do our customers need?

If that sounds like we need new Key Performance Indicators we are thinking the same thing. Knowing and tracking why customers really love us feels like a great way to know what to create next and why.

Great book and SO RIGHT!

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Is 2015 The Year Of Content Marketing?

Is 2015 The Year Of Content Marketing? | BI Revolution | Scoop.it
Why is Content Marketing key for 2015 Conventional, single-thread, one-way, disruptive mass communication – like the television commercials that brands have long subsidized – is on the way out. T…

Via massimo facchinetti
Martin (Marty) Smith's insight:

Yes 2015 is the year of content marketing, but be sure to read Content Marketing's Unfinished Symphony on Curagami:

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Trending Haiku Decks: Warren Buffett, Content Curation & Holiday Web Design

Trending Haiku Decks: Warren Buffett, Content Curation & Holiday Web Design | BI Revolution | Scoop.it

Haiku Deck Stats
Haiku Deck (http://www.haikudeck.com ) continues to be one of our favorite visual marketing tools. We believe slide decks are a new marketing channel and our Haiku Decks views prove the point.

Total Views: 78,940  +107% in a month for a gain of 5,641 views across 37 Haiku Decks

Trends
Warren Buffett Tips for Startups still #1 with 8,521 views
http://shar.es/11m9Bx
(gained 105% in a month or 428 views & is a Featured Haiku Deck).

7 Reasons You Must Curate Content

Fastest TRENDING Deck
http://shar.es/1XRPV7
(2,571 views in first week & now a Featured Haiku Deck)

Holiday Web Design
Next fastest trending deck
http://shar.es/1XRLb1
(1,087 Views or 116% gain in a month)

Gamify Content Marketing
Broke 5,000 views & continues to grow faster than Buffett
http://shar.es/1XRMgv
(5,091 views #4 and up 106% vs Buffett's 105% & A Featured Haiku Deck)

Top Ecommerce Trends 2015 (new today)
http://shar.es/1XRN6k
Has 188 views in three hours

As our content works its way into Haiku Deck's community we see faster lifts for new content. 7 Reasons You Must Curate Content was our fastest deck to clear the 2,000 views hurdle beating Warren Buffett's Tips For Startups. Our Ecommerce Trends Deck, published this morning, may break 500 views its first day.

The team at Haiku Deck are great content curators and they support their "power users" with social shares and mentions. They do such a great job creating online community we created a deck about them too (http://shar.es/1XRNN8 ).

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Content Curation: 7 Reasons Why You Must via @HaikuDeck

Content Curation: 7 Reasons Why You Must via @HaikuDeck | BI Revolution | Scoop.it

We shocked a SEO Meetup suggesting 90% curation to 10% content creation. This deck explains why you MUST curate content. Content curation is a CSF (Crtical Success Factor) for online marketing.

7 Reasons You Must Curate Content
* Can't Create Sustainable Online Community Without Curating.
* Reach.
* Costs.
* Digitally Listening (is different).
* Authority.
* Tribes.
* Sustainable Online Community (so important its worth two listings).

Content curation is how you TEST and so protect your site's content creation. Content curation lowers your content creation costs and insures your current SEO ranks. Bet you agree, after flipping through this Hailku Deck (slides) content curation is a CSF (Critical Success Factor) for digital marketing.

Promise to follow with a deck on our favorite tools for content curation with @Scoop.itat the top of the list.

WOW, over 500 views in six hours thanks to Haiku Deck making Content Curation: 7 Reasons You Must a Featured Deck:
https://www.haikudeck.com/gallery/featured

Go directly to the deck
http://shar.es/1X0Rrc

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Use 5 Cs To Create Great Web Analytics

Use 5 Cs To Create Great Web Analytics | BI Revolution | Scoop.it

5 Cs of Great Web Analytics
* Combine.
* Comb.
* Copy.

* Crumble.
* Collaborate.

Combine
Web metrics never act alone so don't review them that way. Look at Traffic & Shares, Traffic & Money or Time On & Bounce. By combining metrics you see interrelationships better.

Comb
Inside of your metrics are secret fractals or patterns so meaningful they almost bite you. When I was a Director of Ecommerce we found the 80/20 rule existed in all data sets across all segments and no matter how small we cut the sample. This means a small % of any metric makes up the majority of the benefit and its your job to find those hidden fractals.

Copy
If a competitor has a great new metric copy it, steal it and improve on it. Share your improvements back out to the world so they too can be improve upon. No such thing as SECRETS anymore.

Crumble
Your website is in a constant ebb and flow. We like to say we build sand castles on the beach and the tide is always coming in. This means you can't get too connected to or in love with anything and that includes numbers and processes. You must exist in a constant state of creative destruction to win online so crumble any cherished notions and beloved processes in order to see what is happening NOW.


Collaborate
The more you share, collaborate and give the more you win online. Your CFO is going to complain about ROI and you should smile, nod and assure him or her you will work on it. The way you work on improving web marketing ROI is TO DO WEB MARKETING. Sounds circular and CATCH-22-like you say? Good you are beginning to get it :). M

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Why PageRank Matters

Why PageRank Matters | BI Revolution | Scoop.it

PageRank Matters
We love it when goofy stupid people say stupid things. But we hate it when friends who should know better say goofy stupid stuff. The other day at a lunch with SEOs and web marketing friends from around my Durham, NC home a friend who should know better said, "PageRank (PR) doesn't matter anymore". 

I pointed out that PR is one of the few FREE and universal metrics. I went on a bit of a rant about how any metric can be modeled into significance. The new PR is a valuable, universal (everyone is treated equally by Google more or less) and FREE metric capable of helping anyone's we marketing. 

This post discuses why PR is important and what THEIR (competitor) PR can teach you Google uses PR the way an instructor uses a pointer. They hold up and reward examples of what they want. If your competitor's have PR 2 to 4 points higher than you then emulate what they are doing.

Never stop at emulation. Once your site's "emulation" "cost of poker" feet are under it DISRUPT and reset your industry's deck. Emulation + disruption is one of the formulas teams I've managed made more than $30M in B2C commerce sales.

I paid for lunch to show my friend his momentary brain fart was okay (lol). M  

**** Added a correction from my friend Mark Traphagen. PR, at least what you can access with free tools, is DEAD. Mark recommends the paid tool we use (MOZ.com). Shouldn't be a huge surprise that FREE is gone. All great FREE things cost money now. We've used MOZ.com for customer work, but thought we could model with PRChecker too. Not so much as it turns out sadly. Appreciate Mark's note. M 

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Community Shock: When Adding New Members Costs MORE not LESS & Its Coming

Community Shock: When Adding New Members Costs MORE not LESS & Its Coming | BI Revolution | Scoop.it
Community shock, diminishing return on adding new members, is coming like a marketing tsunami. Create community today to avoid community shock tomorrow.
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Why I'm Not A SEO via @Scenttrail Now #1 on Google! TY Readers & Sharers

Why I'm Not A SEO via @Scenttrail Now #1 on Google! TY Readers & Sharers | BI Revolution | Scoop.it

Why I'm Not A SEO
Thanks to readers and those who share the first part of our 3 part Why I'm Not A SEO triptych is now #1 on Google for the term. THANKS!

Why I'm Not A SEO on Scenttrail Marketing
http://www.scenttrail.com/why-im-not-an-seo/  

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Klout Getting Better & Better

Klout Getting Better & Better | BI Revolution | Scoop.it

Marty Note
If you haven't checked your Klout score recently you should. Not just because your Klout score is a good indication on your "ding the universe" mission, but also because the Klout-ers are building some cool tools.

I just used their content scheduler for the first time. I liked the ease of putting 3 Tweets into queue and their content suggestions were excellent. I have to dig around mountains of ants and termites to find content half as good.

Also like their people suggestions. Going to be interesting to see if their people recommendations follow back or if they are so big following back little munchkins (like moi) is beyond them. The recommendations were relevant and cool, so, much like their content suggestions, easy and powerful people to follow suggestions.

The tool is improving at a rapid rate (Kudos) and their focus on EASY and painless is much appreciated. So go check your Klout score and ping me and I will send you Klout Perks or kudos or whatever the hell we trade in there (lol). M

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Real-Time A/B Testing vs. Traditional A/B Testing in Email Marketing

Real-Time A/B Testing vs. Traditional A/B Testing in Email Marketing | BI Revolution | Scoop.it
In the world of email marketing, an A/B test is one of the most important tactics for delivering the best possible email to your audience. A tiny difference in a subject line or a slight change in ...
Martin (Marty) Smith's insight:

Love this since we are slouching toward real time analytics as outlined in our latest Curagami post (http://www.curagami.com/magical-thinking/marketing/context-conversations-future-of-marketing/ ).

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Our Favorite Gamification Tools Added To Ask For Help & Share Tools You Love @HaikuDeck

Our Favorite Gamification Tools Added To Ask For Help & Share Tools You Love  @HaikuDeck | BI Revolution | Scoop.it

We Added a page on top gamification tools such as SweetToothRewards.com (affordable gamification), Badgeville and Bunch Ball.

We now have pages for our favorite Analytics (just added Marin Software to that list), Content Curation and Gamification tools. We will develop a "gallery" of profile pages on http://www.Curagami.com to share how and why we like THESE tools over others.

What about you? What are your favorite online marketing tools? Email to Martin(at)Curagami.com or tweet using #favtools

Thanks, Marty

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Unselling A Marketing Must Read - via @Curagami cc. @UnMarketing

Unselling A Marketing Must Read - via @Curagami cc. @UnMarketing | BI Revolution | Scoop.it

Active vs. Passive
Scott Stratten & Alison Kramer have written a marketing #mustread. I listened to Unselling driving to Columbus to go to my monthly appointment at the James Cancer Center and that seemed appropriate in retrospect.

Unselling: The New Customer Experience
Scott Stratten & Alison Kramer

Appropriate because my favorite section of the book is the intelligent discussion of passive (pull) vs active (push) sales and marketing. Stratten and Kramer argue the active era is dead and gone. The key to this next era is creating such magical content seeks carry on wind provided by advocates, fans and members.

Appropriate because dropping the Kabuki theater of one's life is one of cancer's big lessons. Life is too short for BS. Marketing is too valuable for BS, so begin to ween yourself off of it Unselling explains.

WOW, perfect tie to team http://www.Curagami.com's pursuit of the ever elusive tool to make creation of online community easy for merchants. We agree with Scott's rant against automated social media.

We also agree with his stance on the ruination of social media by brand PUSH ( see another Scoop I just shared about Buzzfeed pushing brands beyond the web i.e. the ruination of social (http://sco.lt/5qettp ).

If the ONLY section you read, believe and act on is Unselling's discussion of the value of magical content as the key to market making going forward and the necessary letting go of PUSH you will be ahead of the pack when the "push is dead man walking" ax falls.

Great and highly recommend marketing & sales read.



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Book Discussion on The (Honest) Trust About Dishonesty Dan Ariely via @Booktv

Book Discussion on The (Honest) Trust About Dishonesty Dan Ariely via @Booktv | BI Revolution | Scoop.it
Professor Dan Ariely talks about his book, [The (Honest) Truth About Dishonesty: How We Lie to Everyone - Especially Ourselves], in which he discusses different examples of dishonesty and looks at…
Martin (Marty) Smith's insight:

Great new book from Predictably Irrational author Dan Ariely that shines the same light on contextual honesty.

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3 Easy Metrics To Find Your Site's 80-20 Rule via @Curagami

3 Easy Metrics To Find Your Site's 80-20 Rule via @Curagami | BI Revolution | Scoop.it
This post shares 3 simple web metrics to help find the 20% of stuff controlling 80% of your online business because online only Pareto can hear you scream.
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Web Analytics For Non Quants - via @Curagami

Web Analytics For Non Quants - via @Curagami | BI Revolution | Scoop.it
Web Analytics for non Quants demystifies web metrics with simple questions, easy to understand ideas & proven lessons. Want to understand web metrics?


Marty Note
Driving home from Columbus today thought I would return to this post in a Khan Academy-like way.

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Four Marketing Secrets New Web Designers Should Use • 1stwebdesigner [w/ 1 Scenttrail Dissension ]

Four Marketing Secrets New Web Designers Should Use • 1stwebdesigner [w/ 1 Scenttrail Dissension ] | BI Revolution | Scoop.it

What separates the newbie web designers from experienced ones? It is these 4 marketing secrets every newbie web designer should know. Read all about it here.

Marty Note
The four tips shared are:

* Build Microsites (disagree)
* Create Freebies (really believe in this one).
* Develop a Niche Blog (agree).
* Business Cards.

I would change "microsites" to landing pages. In a post Google Panda / Penguin algorithm change SEO era sites or pages without social support don't fly. Build a website and try and drive traffic to it. NOW tell me you want to build more than one.

That's crazy talk these days because one is more than most can handle. Liked the other 3 tips.


Via Mike Power
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5 Trending Haiku Decks: Crowdfunding to the Clash

5 Trending Haiku Decks: Crowdfunding to the Clash | BI Revolution | Scoop.it


Total Haiku Deck Views: 73,549
% Increase: 5% (10-2 - 11-4)
+ Views: 3,324 (in a month)

Trending Decks

#1 Crowdfunding Tips From The Clash http://shar.es/10JzN6
+127% views gain 330


#2: Gamify Content Marketing http://shar.es/10JzyC
+115% views gain: 618

#3 Tomorrow's Ecommerce http://shar.es/10Ji5W
+115% views gain 248


#4 Invisible Giant of the New SEO http://shar.es/10Jiw0
+113% views gain 428

#5 Five Holiday Design Tips http://shar.es/10JiIE
+112% views gain 92

Top Deck
Startups Tips From Warren Buffett http://shar.es/10JiM2
total views 8,100

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