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Great book for Internet marketers to read because of its Sim City like description of "the wobble".
Learning To Accentuate Some Wobbles & Stop Others
Your Internet marketing is analogous to SimCity. SimCity is a simulation "game" where players set up conditional ideas that structure the "games" conversation. Paul Krugman, yes the same bearded Nobel Laureate that haunts the Sunday political talk shows, wrote a great book for Internet marketers. Krugman's Self-Organizing Economy explains the SimCity aspect of our economic existence. Narrow Krugman's focus to Internet marketing to find the macro truths apply for IMers too. Krugman's "unintended consequences" lessons about what creates a wobble could have been written for new to Internet marketers. Marketers used to a direct S - R curve (Stimulus generating Response) have a hard time online. Because one S can generate a million Rs. You will know only about a tiny portion of the Rs. When this post goes out it could wind its way into places I will never know or be aware of making the single S to R tribe very nervous. Internet marketing requires a different kind of "control". Looser and more real time Internet marketing's control seeks to maximize the good while minimizing the bad.
That last sentence doesn't sound revolutionary, but when you accentuate some wobbles and downplay others in order to impact the SimCity that is the web you are playing the most important "game" we play. Keep your knees bent and surf more than you insist, listen more than you talk and curate more than you create and your Internet marketing will win more than it loses.
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