Why I'm Not A SEO
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Why is Content Marketing key for 2015 Conventional, single-thread, one-way, disruptive mass communication – like the television commercials that brands have long subsidized – is on the way out. T…
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Martin (Marty) Smith's insight:
Yes 2015 is the year of content marketing, but be sure to read Content Marketing's Unfinished Symphony on Curagami:
|Rescooped by Martin (Marty) Smith from AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi|
"Members only" - "limited offer" - "guaranteed" - "discover" - "check out"... If you wonder what these terms have in common, here is the answer. Brands consider them to be top performers. They are words that convert.
Great @Cendrine Marrouat - SocialMediaSlant.compost (one of Curagami's Top 50 Highly Recommended Content Curators)
When it comes to forums and gamification we prefer to keep things simple. Allowing users to give out reps to other users for adding valuable content is the best example of forum gamification because we want to reward ...
Great simple gamification via 3 badge types for your community.
Marty Note - Digital Listening Is Different
Cendrine and I are having a great conversation on G+ about the nature of listening online. Cendrine's great post shares TIps and Tools so you can become a tuned online listener.
Great post. Here is what I shared on G+:
Are You Listening...Digitally?
Digital #listening is different. Conversations provide nonverbal clues missing online, but online provides other kinds of clues. Online clues are easy to walk by without even knowing you just missed a clue.
Examples of missed online clues abound and include:
* Small Follow Back % (sends "we don't listen" signal).
* Pushing only YOUR content (need to act less proprietarily to become or act as an #authority ).
* Not curating or rewarding #ugc (User Generated Content).
* Not responding to @yourtwitter mentions with RTs and thanks.
* Not responding to direct @yourtwitter messages.
* Not responding to Twitter DMs in a timely way (can be made worse by not following enough people to be able to DM).
* Not being present on a major social net (like +Google+ ).
* Not asking questions & then curating response.
Could go on and on, but you get the idea. LISTENING online is different and few do it well.
FIND G+ Conversation
What separates the newbie web designers from experienced ones? It is these 4 marketing secrets every newbie web designer should know. Read all about it here.
The four tips shared are:
* Build Microsites (disagree)
* Create Freebies (really believe in this one).
* Develop a Niche Blog (agree).
* Business Cards.
I would change "microsites" to landing pages. In a post Google Panda / Penguin algorithm change SEO era sites or pages without social support don't fly. Build a website and try and drive traffic to it. NOW tell me you want to build more than one.
That's crazy talk these days because one is more than most can handle. Liked the other 3 tips.
We lucky few Internet marketers make sand castles on the beach and he tide is always coming in. I started this G+ summary of "tiny advantage" thinking how similar Internet marketing is to Outward Bound.
But Dual Survival is a more apt analogy. No one summit our new marketing Everest alone anymore. We need TEAMS of great climbers, Sherpas and rope...lots of ROPE :).
I remember the deer in the headlights look I got from my last boss, founder of one of the larger web dev companies in the southeast, when I told him the most valuable "product" we created wasn't an individual website or app as much as it was a team capable of creating that app, SEO or email marketing
The PROCESS is what remains after the tide sweeps all yesterday's hard work out to see. I remember he looked at me funny :).
Easy to model your Not Provided (or branded) keyword revenue down to where it belongs - the keywords that deserve it if Google was playing fair :).
1. Remaining - Subtract the rest of your keyword revenue from your massive Not Provided total.
2. % Remaining - Divide your "Remaining" or non Not Provided keys into the Remaining total. This gives you the % for each non Not Provided key of the total revenue associated with non Not Provided keys.
3. Allocate - Now multiple your Not Provided total by your % Remaining.
4. Finally ADD your new Allocations by non Not Provided keys to their Google reported income (A + C).
So, how can you harness this knowledge to your advantage? Let’s look at some of the most notable studies on the subject and how you can apply that directly to your blog.
Perhaps it's a case of standing out from the crowd. For the second consecutive year, a report from Experian Marketing Services [download page] covering Q4 email activity has
Experian Study Email Open and Conversion Rates Best Off Peak
Send your email marketing when everyone else is and your response rates will suffer. The results of this study showing the off peak time of 8 to midnight converts the best reminds me of what a friend told me the other day.
My friend is a businesswoman mom and about ten other things. She explained that she likes to get in bed with her phone or tablet and curate her email. Most end up in the trash, but a great subject line or offer from a trusted source might get opened and might even prompt a buying decision.
The Experian study may have implications for blogging and social media marketing too. I've always been skeptical about the "right time" infographics that float around since they tend to form a consensus and I'm interested in avoiding the mob as much as possible.
VIral content goes viral for many reasons time of day may be one of them, but I doubt it. I think Experian's results should create a pause before we all pile on to creating Internet marketing lock stepped to some formula that doesn't work.