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Rescooped by Martin (Marty) Smith from Designing service!

The Top UX Trends of 2013

The Top UX Trends of 2013 | BI Revolution |

2013 marked another year of frenzied growth in the land of experience design. As connectivity has increased and mobile saturation has become a global reality, users expect more ease and sophistication than ever.

Via Mario K. Sakata, Fred Zimny
Martin (Marty) Smith's insight:

Great post if not for the faint of heart:

Context Aware
Google Now caused two shifts in the context-aware space by 1) Providing all the right data, and 2) Taking design very seriously. Beyond the interface, context-aware computing calls for a deep examination of user behavior and complex interaction patterns. This blend of data and design is the essence of the context-aware computing trend as it relates to user experience.

This is the beginning of "semantic web" ad an article well worth reading more than once. 


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Rescooped by Martin (Marty) Smith from Tips to Market Your Business Online!

10 Ways You Will Convert More Customers With Easy To Apply Psychology [Infographic]

10 Ways You Will Convert More Customers With Easy To Apply Psychology [Infographic] | BI Revolution |


Excerpted from article:


The “secret” to more sales is as simple as understanding just what your buyer wants (and expects) from your business.


We are all different, but in many instances our brains are prone to react in a similar manner.


Understanding these subtleties in the human mind can help your business find creative ways to ethically move more buyers towards saying “Yes!” to your products or services.


In this Infographic are 10 studies that reveal such insights into the minds of your customers.


1. Setting Minimums Helps Customers Break Through Action

2. Create Better Brand Engagement by Labeling Customers

3. Learn How to Sell to Your 3 Types of Buyers
4. Admit to Shortcomings in Order to Highlight Your Strengths
5. Implement Urgency… the Smart Way!
6. Appeal to the Need for Immediate Satisfaction
7. Don’t Be Afraid to Make an Enemy
8. Stand for Something that Customers Support
9. Create Persuasive Arguments by Playing Devil’s Advocate 

10. Keep Customers on Their Toes



Curated by Agostino Caniato:


To deepen the points just mentioned read the full article here:

Marty Note [great tips and write up by Agostino. Kudos to @GregoryCiotti for some great conversion work. He has a free ebook on the link too. Going to download his book and report back.)

Via Agostino Caniato, SwipeZoom
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Scooped by Martin (Marty) Smith!

Why You Need User Experience Thinking - Kluge Interactive

Why You Need User Experience Thinking - Kluge Interactive | BI Revolution |

My friend Dean Peters is right. YOU may have been your website's users at some distant point. Not so much now. Internet marketing teams look at their creation constantly. 

Let's call the resulting "snow blindness" Internet marketing blindness because the closer a team is to a website the less they see or can see. Great Tweet from IM Guru @DeanPeters.  


Here is Dean's note from LinkedIn: 

"*Why Do You Need #UserExperience Thinking* ? Because You are not your Users, and I quote: "Many people think they know their customer. Often, they don’t. In the User Experience (UX) Community, we are fond of saying ' _you are not your user_ .' Repeat that mantra over and over until you live it..

Be sure to follow Dean on Twitter. One of those rare people who every time you interact with him you LEARN something. M  

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