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GAMIFY Content Marketing via @HaikuDeck +1,010 Views In A Day

GAMIFY Content Marketing via @HaikuDeck +1,010 Views In A Day | BI Revolution | Scoop.it

Gamify Content Marketing Blows Up
Yesterday I mentioned Gamify along with two other trending Haiku Decks. Gamify gained 1,010 views (+40% gain) in a day. A move that big usually means someone BIG shared. We will look around and figure out who to thank, and hope you will check out and share Gamify Content Marketing too.

THANKS.

Successful content marketing engages over time. Engagement needs online community and a role shift from content creators to community curators and GAME creators.

Martin (Marty) Smith's insight:

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Content Shock: Why content marketing is not a sustainable strategy - Schaefer

Content Shock: Why content marketing is not a sustainable strategy - Schaefer | BI Revolution | Scoop.it
Is the end of the content marketing era in sight?
Martin (Marty) Smith's insight:

This is an IMPORTANT read and one I keep reading over and over. I agree with the central idea. I disagree with the conclusion. Content marketing is important even if no one reads your stuff.

Crazy?

The content you create says more about you than anything. While the goal of every website must be building community you can't build community if you have no content on your site. Your voice and SELF has to be present and accounted for even if the only purpose it serves is to make people comfortable sharing their content.

More later, in the meantime I'm going to re-read this great post again.

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Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends

Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends | BI Revolution | Scoop.it
Learn how you can stay up to date on the latest SEO trends and algorithm updates.

Via Peg Corwin
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Peg Corwin's curator insight, March 29, 2014 9:53 PM

Keep up with SEO trends by following key influencers on Twitter, SEO blogs and Google Webmaster tools.  Click for details. And keep on learning.


If you like this scoop, would you consider a thumbs up or share?

Rescooped by Martin (Marty) Smith from Future Trends and Advances In Education and Technology
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Top 10 Emerging Technologies For 2014

Top 10 Emerging Technologies For 2014 | BI Revolution | Scoop.it

Marty Note
Cool "emerging" technologies covered here cover trends across tech and manufacturing:

* Body-adapted Wearable Electronics.
* Nanostructured Carbon Composites.
* Mining Metals from Desalination Brine.
* Grid-scale Electricity Storage.
* Nanowire Lithium-ion Batteries.
* Screenless Display.
* Human Microbiome Therapeutics.
* RNA-based Therapeutics.
* Quantified Self (Predictive Analytics).

* Brain-computer Interfaces.

My favs are RNA-based Therapeutics (since this could help my dad's macular degeneration and Quantified Self (predictive analytics since they will change ecommerce as we've known and practiced it).

Promising "trend tags" here too for http://www.crowdfunde.com.




Via Grant Montgomery
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Chris Storm's curator insight, March 27, 2014 2:54 AM

Some potential emerging technology trends

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New Experian Deal Seeking Study Says Stop Never Ending Sales - via @ScentTrail

New Experian Deal Seeking Study Says Stop Never Ending Sales - via @ScentTrail | BI Revolution | Scoop.it


Thank You Experian! Experian’s new Deal Seekers Report says what every Internet marketer sensed – refusing to segment customers online is goofystupid. Why would any online retailer treat all customers the same?


2014 will be the year segments and personas are a MUST and that includes shouting DEAL, SALE and 50% Off 50% Off all the time. Experian's new study shows such behavior is beyond stupid since it actively turns off 40% of your website's visitors.

Are deals important? Yes for 18% of your visitors (Deal-Seeking Influentials), so figure out programs to support your "influentials" so they can do the heavy lifting for you and you don't sound like a fool to everyone else (lol).


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50 Content Marketing Predictions for 2014

Here is our annual piece - 50 Content Marketing Predictions for 2014. Produced by the Content Marketing Institute. See if the following predictions come true a

Via Mike Ellsworth, John van den Brink
Martin (Marty) Smith's insight:

Working on a agree/ disagree list (iwth 50 trends creating the list is taking loneger thant I thought). 

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Mike Ellsworth's curator insight, December 17, 2013 8:39 AM

Joe Pulizzi and the CMI present lots of interesting predictions about where content marketing is going in 2014. Get ready for a barrage of 2014 predictions . . .

 

Via @maxOz

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Seize The High Ground: Marketing Success with Google+ [Infographic]

Seize The High Ground: Marketing Success with Google+ [Infographic] | BI Revolution | Scoop.it

Google+, the world’s second biggest social network, is changing the online landscape.

The Google+ Guide from Vocus provides everything you need to know in a step-by-step format, from setting up your page to engaging better and measuring success.


Via Lauren Moss, Antonios Bouris
Martin (Marty) Smith's insight:

Google plus remains the most disruptive social network. I do a lot of SOWT (Strengths, Opportunities, Weaknesses, Threats) analysis. One thing comes up over and over. Many competitors are killing each other on Facebook and or Twitter, but few seize the high ground that is Google plus.

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Business and Marketing's comment, September 13, 2013 1:39 AM
I love infographic .It is the easiest way to explain what we are trying to say or what we have achieved in our life time or business.
IOANNIS APOSTOLOU's curator insight, September 13, 2013 9:12 AM

New statistics for google+!!!

Jean-Marc Trésor's curator insight, September 27, 2013 12:03 PM

Search

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History and Future of Websites [Infographic]

History and Future of Websites [Infographic] | BI Revolution | Scoop.it
This infographic explains the history of Websites and Website trends for 2013
Martin (Marty) Smith's insight:

Trends at the end is worth the price of admission on this "History of Websites" infographic. 

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Tech Must Save Itself Before It Can Save Us: New Evgeny Morozov Book

Tech Must Save Itself Before It Can Save Us: New Evgeny Morozov Book | BI Revolution | Scoop.it

Evgeny Morozov's second book is a brilliant, confounding work of creative destruction.


Via Thomas Faltin
Martin (Marty) Smith's insight:

Buy This Book
Will be buying To Save Everything, Click Here: The Folly of Technological Solutionism because I went searching for a plumber yesterday and can't believe how difficult and NOT FUN it was. 

Morozov's literate criticism may help us see the problem in a new light and the problem, as most are, is really an issue of VISION and DREAMS crushed on the rocks of poor implementation.  

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Blue Oceans Really Work: 10 Business Trends From The Trenches For 2013

Blue Oceans Really Work: 10 Business Trends From The Trenches For 2013 | BI Revolution | Scoop.it

As leaders of mid-market companies responding to changing times, these CEOs are touchpoints highlighting what’s evolving in the business world. They might not answer a survey or even be aware of how their situations reflect a larger pattern, but their candor helps us see what’s occurring now—and where we need to stimulate more change. Based on this, here are my Top Ten Trends From The Trenches....


Via Jeff Domansky
Martin (Marty) Smith's insight:

Great "treches trends" here from Forbes. My favorite is #9. 

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Understatement - Content Marketing Key For B2B In 2013

Understatement - Content Marketing Key For B2B In 2013 | BI Revolution | Scoop.it
Content marketing is gaining steam as one of the most significant aspects of a B2B marketer's campaign. B2B Marketing's Erica Bell recently highlighted the growing importance of content,

Via massimo facchinetti, Mike Ellsworth
Martin (Marty) Smith's insight:

As Seth Godin so famously said, we content market because it is all that is left. 2013 promises to be the year content marketers begin to tie the top of the conversion funnel where the traffic goes in to the bottom where the money is made.

As we refine connections between Stimulus (content creation) and Response (buying patterns) our social media marketing and inbound marketing will shift and finally fill the sail with wind.

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Mike Ellsworth's curator insight, December 26, 2012 10:25 PM

This is one of dozens of end-of-the-year articles that say the same thing: social media and content go together and are effective for B2B marketing and sales.

 

Via @WheatleyCarl

Mike Ellsworth's comment, December 27, 2012 12:42 AM
Thanks for the reScoop, Marty!
Mike Ellsworth's comment, December 27, 2012 12:50 AM
Heiko, thanks for the reScoop!
Rescooped by Martin (Marty) Smith from Social Media, Technology
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Social Media Marketing 2013 Game Changer [Infographic]

Social Media Marketing 2013 Game Changer [Infographic] | BI Revolution | Scoop.it
Social Media Marketing Takes Flight in 2013 Marketing turns upside down. As you are planning for 2013, your business will find itself facing questions concerning the social impact of your business and brand.

Via chezmadeline
Martin (Marty) Smith's insight:

One would hope that by 2013 all Social Media Marketing naysayers are vanquished. One would hope. 

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Are Apps The Future of Book Publishing?

Are Apps The Future of Book Publishing? | BI Revolution | Scoop.it
More publishers are coming out with e-book apps that provide content for tablets well beyond just words on a page. Is this the future of publishing?

***** Not sure about "apps" but know the mobile delivery system will. Marty
Via Màrius Garcia
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Social Media Trends 2014 | Visual.ly Video

Social Media Trends 2014 | Visual.ly Video | BI Revolution | Scoop.it

The social media trends in the US for 2014: twitter, snaptchat, instagram, Vine...

Marty Note
Cool video but MUTE it before you play it (horrible music) and don't be doing three things at once since great stats fly by fast.

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10 BI Trends For 2014 & 2015 via @TDWI [5 from @CrowdFunde)

10 BI Trends For 2014 & 2015 via @TDWI [5 from @CrowdFunde) | BI Revolution | Scoop.it

Marty Note - 10 BI Trends
Business Intelligence is breaking out all over. It is as if we've reached some magic tipping point where things that were hard are not easier and our BI imagination is being sparked as a result. Here are 10 BI trends for this year and next (6 - 20 are from team at http://www.crowdfunde.com )

* Enterprise gets a handle on unstructured "Big Data".

* Search Will Improve Dramatically (agree).
* Mobility becomes bi-directional (you GET and GIVE via mobile).

* Enterprises come to terms with Big Data.

* Analytics Tools Vendors see importance of FAST and EASY.

CrowdFunde's Additions

* New Key Performance Indicators helps connect traffic and lead gen to conversion (what we are working on at http://www.crowdfunde.com ).

* How Social Media is changing everything become more clear (less search, more mobile and social).

* Expect a new flurry of WAZE.com-like crowdsoure apps.
* Expect more gamification for engagement and loyalty.
* Loyalty becomes LESS fickle as brands discover how to BE online creating community that wins hearts, minds, engagement and loyalty.


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March Madness, Merch Madness, Mobile Madness: Think Insights – Google

March Madness, Merch Madness, Mobile Madness: Think Insights – Google | BI Revolution | Scoop.it
As basketball nirvana approaches for millions of college hoops fans, we take a look at the big trends for last year’s March Madness and the early search trends for 2014’s NCAA tournament.
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20 West Coast Startups To Watch In 2014 [Best Startups Post]

20 West Coast Startups To Watch In 2014 [Best Startups Post] | BI Revolution | Scoop.it

Welcome to 2014, a brand new year to look forward to and you know what this means, another list about tech companies. This time we look at another batch West Coast startups that we ...

Marty Note
I've been reading post after post about #startups to write my 2 part http://www.curatti.com  series on Startup Trends for 2014 and Ken Yeung's post for The Next Web is best I've read. 

@thekenyeung 


Post on The Next Web
http://thenextweb.com/insider/2014/01/12/20-west-coast-based-startups-watch-2014/20/  

 

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2014 Internet Marketing Trends Mashup - New Pinterest Board

2014 Internet Marketing Trends Mashup - New Pinterest Board | BI Revolution | Scoop.it

Writing a new Curatti.com piece about what is trending in 2014 and created a new ScentTrail Pinterest board to help pin the "trending elephants".

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Widgets - Why Creating A Content Network With Widgets Is A Blue Ocean via @HaikuDeck

Widgets - Why Creating A Content Network With Widgets Is A Blue Ocean via @HaikuDeck | BI Revolution | Scoop.it
Creating a distributed content network with widgets is a vast blue ocean of low cost, high reward Internet marketing today. Won't be that way for long.
Martin (Marty) Smith's insight:

Writing a post for ScentTrail Marketing about widgetizing content marketing and wanted a quick @HaikuDeck to help explain. Why more Internet marketing teams aren't using widgets to create a conent network they OWN, can speak to directly and that provides instant feedback is beyond me. 

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New Data Mining Tool Will Let You Make Your Own Private Search ...

New Data Mining Tool Will Let You Make Your Own Private Search ... | BI Revolution | Scoop.it
The brainchild of Dr. Edel Garcia, the Minerazzi project aims to allow anyone to build small, on-topic search indexes. His hope is that anyone can be involved in data mining and learning through discovery by building these ...
Martin (Marty) Smith's insight:

Web 3.0 Is About PAGES not Websites
This is an interesting new tool. Here is my favorite paragraph::

Once an index is built, users can start mining email addresses, phone number and other keywords straight from search result pages. Minerazzi also allows you to identify sets of keywords with common features such as number of occurrences, byte size, etc.

 Topical search isolated and capable of being mined is an example of where web 3.0 is head - to a land of pages instead of sites. We get a result and we convert more than we go some where and we convert. 


http://minerazzi.com/

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Growth of digital marketing in 2013 [Infographic]

Growth of digital marketing in 2013 [Infographic] | BI Revolution | Scoop.it
This Infographic explains the expected growth in various areas of digital marketing for 2013
Martin (Marty) Smith's insight:

Good infogrpaphic about continued grwoth of digital marketing in 2013.

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How the Internet Is Changing the World [INFOGRAPHIC]

How the Internet Is Changing the World [INFOGRAPHIC] | BI Revolution | Scoop.it
Check out this infographic on how the Internet has shaped and revolutionized the world.
Martin (Marty) Smith's insight:

Cool, seepting juxtapositons on this infographic on how the digital revolution is changing...well everything.

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Six Social-Digital Trends for 2013 via HBR

Six Social-Digital Trends for 2013 via HBR | BI Revolution | Scoop.it
Will your plants be tweeting at you next year?
Martin (Marty) Smith's insight:

Great article here on six 2013 marketing trends including:

* Content Marketing.

* Smobile.

* Social Commerce.

* Big Data.

* Sensory Intelligence.

* Smart gadgets.  

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Brand Winners and Losers of 2012

Brand Winners and Losers of 2012 | BI Revolution | Scoop.it
My picks of the best and worst branding efforts of the year.
Martin (Marty) Smith's insight:

I agree with most of these picks for brand losers and winners this year. 

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VC Mary Meeker Rocks All Things Digital [video]

VC Mary Meeker Rocks All Things Digital [video] | BI Revolution | Scoop.it

Marty Note
If you missed Mary Meeker's amazing 110 slides at the D10 All Things Digital conference in the summer take 15 minutes without distraction to watch her presentation now. Without distraction because she moves fast and speaks a different VC language.

I'm glad I missed Meeker presentation in a way because now it is possible to check off her predictions such as the Google mobile problems leading to their recent earnings miss. If you are interested in how the future of all things digital may turn out, take 15 minutes in a quiet room to watch this amazing presentation.  

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