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Are “Data Deserts” Beginning To Form in America? via @iSocialFanz

Are “Data Deserts” Beginning To Form in America?  via @iSocialFanz | BI Revolution |

Great Tweet by Brian Franzo (@iSocialFanz) of a report that uses Wiki-Pedia edits to ask an interesting question - are data deserts forming? I would love to have one more data set to confirm the fast wite middle before assigning the word "data desert" if only because wikipedia editing, the data was sourced from number of edits on wikipedia, may be an acquired taste.

The authors figure, and they are probably right, that wikipedia edits are a good proxy for all things digital. Still would like to see Google searches or some other confirming number before moving all the way to where the interesting post goes.

Martin (Marty) Smith's insight:

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Google Authorship About To ROCK Content Marketing's World

Google Authorship About To ROCK Content Marketing's World | BI Revolution |

If you aren't using Google authorship tags you are making a SEO mistake. That mistake is costing you something now and will cost you much more later as this study shows.

Easy fix, just add a single line of code to your content and you will be using Google authorship tags.

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The Great Social Customer Service Race: Top Brands Fail a Social Response Test

The Great Social Customer Service Race: Top Brands Fail a Social Response Test | BI Revolution |

Few topics have dominated customer service strategy conversations like social media.


This trend presents a formidable challenge for companies that receive thousands–sometimes hundreds of thousands–of tweets per day. It’s impossible to expect them to respond to everything.


But what do they respond to, how quickly, and how well?

Via The Fish Firm II, Koen Vanderhoydonk
Martin (Marty) Smith's insight:

I thought this study was so devastatingly important I posted's first guest blog post: .

The study is fascinating and devastating because it speaks to how poorly aligned even major brands are to social media marketing. Customers are having conversations to no response. 

"No response" is doubly devastating because it says, "We aren't listening and we don't care." Relationships aren't accidents they are decisions. Make the right decision and make sure your company, brand or product listens more than you talk on social media. 

Boso Studios's curator insight, February 13, 2013 8:57 AM
We generally love Brands that respond to messages quicker.
Jenny Hazan's curator insight, February 14, 2013 11:09 AM

This is a fantastic insight into the use of social media in customer service. Here you will see the reaction of 14 different brands to tweets sent by 4 individuals in a systematic way of testing their ability to win the social customer service race!


Such an interesting read!

Gonçalo Hall's curator insight, February 26, 2013 4:28 AM

Um excelente artigo que demonstra que na maioria dos casos, as expetativas de resposta de uma marca nas redes sociais a pedidos de apoio técnico é ainda muito reduzida. Muito trabalho tem ainda de ser feito.. 

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How To Attack An Internet Marketing Castle - Secret Matrix Shows Even Top Websites Have Weaknesses

How To Attack An Internet Marketing Castle - Secret Matrix Shows Even Top Websites Have Weaknesses | BI Revolution |
Even Top Websites Have Strengths and Weaknesses
As a Marketing Director for Atlantic BT I always want to know the same things when a new customer is…
Martin (Marty) Smith's insight:

When new clients come to Atlantic BT we want to know four metrics:

* Traffic Rank.

* Social Following numbers.

* Pages and Inbound Links.

* PageRank (PR) for the home page and top interior page.

I've been an Internet marketer long enough to be able to almost tell a website's entire story from those 4 numbers. Each of these metrics is tied to the other in telling ways.

Strengths and Weaknesses of Top Websites
If you create a matrix of these values for the top websites it are easy to know where even an Apple is strong or weak. Apple has amazing page spread and links, but its traffic position doesn't deserve a PR9.

When you've been playing SEO games for more than 10 years you know Apple's inbound links include .edu links and those are the secret gold of the web. Google values .edu links higher. I just saw a demonstration of this when one of the cancer centers we are working with on Cure Cancer Starter was pulling a PR6 with the least amount of support I've seen.

The difference was in WHO was linking and again it was .edu links that helped the website achieve more than you or I could with the same page spread and inbound link numbers. WHO links to you is very important.

The chart above and on the link shows each website, no matter how all powerful, has areas for improvement. If you are entering a crowded web space do an analysis like this to help determine where to attack existing castles. If you want to attack Apple you would be a fool to attempt to out link them or page spread 'em.

Social would be the right breach weapon to use with Apple. Frankly I wouldn't envy anyone trying to attack Apple, but the point is if Apple has vulnerabilities so do your competitors.


Jeff Domansky's curator insight, January 16, 2013 3:29 PM

Valuable reading and social marketing analysis from Marty Smith...

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Pinterest Growing Fastest, Twitter Bottoming Out, 37% Using 2+ Social Nets: Pew Social Media Study [graphs]

Pinterest Growing Fastest, Twitter Bottoming Out, 37% Using 2+ Social Nets: Pew Social Media Study [graphs] | BI Revolution |

Pew's 2013 Social Media Update shows Pinterest is fastest growing social net, Twitter's party may be over, Facebook is the closest thing to a "hub" in social media as all other sites have over lap with it (LinkedIn the least) and 37% using 2 or more social nets.

Download PEW Report

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LinkedIn, Twitter Growing in Effectiveness For SMBs

LinkedIn, Twitter Growing in Effectiveness For SMBs | BI Revolution |
Social Media - Despite much debate over the value of social networks to small business marketing, growing numbers of small business owners view social media as an effective tool, according to a survey ...
Martin (Marty) Smith's insight:

Great study with amazing charts and graphis showing social media in general and LI and Twitter in particlar growing in effectiveness for Small To Medium Sized Businesses.

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CEOs Absent From Social Media Is Costly [Charts] | Heidi Cohen [+Marty Note]

CEOs Absent From Social Media Is Costly [Charts] | Heidi Cohen [+Marty Note] | BI Revolution |
Despite their corporate standing, CEOs aren't on social media, according to BrandFog’s 2013 CEO, Social Media, and Leadership Survey.
Martin (Marty) Smith's curator insight, February 5, 2013 12:41 PM

Agree and Disagree with Heidi 
Agree and am not surprised by the data showing CEOs not on social media. I disagree with why. CEOs make time for all kinds of things that matter to them, so let's take time as an objection off the table. 

Fear of a PR blunder could be a culprit, but CEOs grant interviews and go on TV to talk to the bombastic Jim Cramer so fear also seems a false objection. 

Belief and passion are missing for CEOs. Warren Buffet all but scoffs every time social media is brought up. Apparently the idea that social media is just a faster more efficient version of the annual meeting Buffet puts on every year hasn't occurred to him (or social media hasn't been presented that way to the Oracle of Omaha). 

CEOs an Important SMM Absence
CEOs control the heart and soul of their institutions, so to be absent from social media is to speak mightily of its perceived value (or lack of same).  If you are a CEO and reading this I have three ideas for you to consider:

1. Social Media is a conversation with customers, is it valuable to speak with your customers?

2. Social Media controls the backend of search engine marketing (SEM); do you want your websites to be found? 


3. Social Media will be how we make money in the not too distant future, do you need to make or increase profits?

If you answered YES to any two of these questions then YOUR continued absence on social media is costing your company money. You see there is a problem with social media marketing. I can blah, blah, blah all day, but, in the end, social media will change you in ways I can only predict. 

No matter how good my prediction you will end up surprising and redefining both my prediction about what and how CEOs will and can learn from social media marketing. I've worked with and for several CEOs and they are always surprising. 

In fact surprise is part of why they become CEOs. They see and do things differently. The absence of CEOs is not just hurting their companies it hurts social media marketing too. The minute CEOs adopt and have passion for social media marketing it will change by leaps and bounds. 

 If you know of great examples of CEOs using social to engage, coach and excite their following please share so we can hoist them on our shoulders in the hope that others will emulate. 


Mike Ellsworth's curator insight, February 6, 2013 7:40 PM

Yes, CEOs are too busy to blog or tweet, but they all should at least be paying attention to social media.

Martin (Marty) Smith's comment, February 8, 2013 6:33 PM
Best CEOs I've worked for are LEAST busy people in the place. They have two jobs - the vision thing and the coach thing and they excelled at both by not let either job get in the way of the other one.