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Tilt: Shifting Your Strategy from Products to Customers Niraj Dawar

Moving Downstream
The factory became a self fulfilling prophecy Niraj Dawar's great book explains. We focused mass marketing on selling more not winning customer hearts, minds and loyalty.

To win tomorrow in a social / mobile / connected world our strategy and thinking must move downstream. We must become truly customer focused Dawar shares asking two great questions:

* Why do our customers buy from US?
* What more do our customers need?

If that sounds like we need new Key Performance Indicators we are thinking the same thing. Knowing and tracking why customers really love us feels like a great way to know what to create next and why.

Great book and SO RIGHT!

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20 West Coast Startups To Watch In 2014 [Best Startups Post]

20 West Coast Startups To Watch In 2014 [Best Startups Post] | BI Revolution | Scoop.it

Welcome to 2014, a brand new year to look forward to and you know what this means, another list about tech companies. This time we look at another batch West Coast startups that we ...

Marty Note
I've been reading post after post about #startups to write my 2 part http://www.curatti.com  series on Startup Trends for 2014 and Ken Yeung's post for The Next Web is best I've read. 

@thekenyeung 


Post on The Next Web
http://thenextweb.com/insider/2014/01/12/20-west-coast-based-startups-watch-2014/20/  

 

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Is That A Flea Market In Your Pocket From Shpock [shop in your pocket]

Is That A Flea Market In Your Pocket From Shpock [shop in your pocket] | BI Revolution | Scoop.it
In response to the unworldliness of uber-marketplaces like eBay, Shpock ("shop in your pocket") is a new iOS and Android app from Austrian startup, Finderly, which wants to return the local classified ads model used for selling goods peer-to-peer,...


Marty Note
This startup looks cool.

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Dognition: Is Your Dog As Smart As My Cat? Take The Test To Find Out

Dognition: Is Your Dog As Smart As My Cat? Take The Test To Find Out | BI Revolution | Scoop.it
Dognition offers fun, science-based games to help reveal how your dog sees the world. This citizen science program collects and analyzes data to benefit all dogs.
Martin (Marty) Smith's insight:

Myers Briggs Test For Dogs
Upstairs from Curagami's (http://www.curagami.com) home at the Triangle Startup Factory in the American Underground at the American Tobacco Campus in Durham is a cool company called Dognition. 

Dognition worked with top dog behavioral scientists to create a Myers Briggs-like personality "test" for dogs. While knowing if your dog is as smart as my cat may be mystery forever, you can get to know your dog's spirit better with this cool BI application for the 70M dog owners in America.

Take the test so you can be the first at your Dog Park to say, "Yeah my dog is a rebel". Even more valuable is creating appropriate human expectations for "rebel dogs" (like me lol).  

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Everything About Tech Startups In An Infographic

Everything About Tech Startups In An Infographic | BI Revolution | Scoop.it
An infographic summarizing some of the latest research reports on tech startups. Why they start, quit, struggle & what keeps them going. Startup perso
Martin (Marty) Smith's insight:

Love this infographic about tech statps espeially how they plan to monetize and why scared or excited to start.

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