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Rescooped by Martin (Marty) Smith from MEDIACLUB!

ST[new york]RY -- A Clever Retail Narrative

ST[new york]RY -- A Clever Retail Narrative | BI Revolution |
Rachel Shechtman's latest retail narrative edited by Cool Hunting...

Oh, how clever this store owner is! Her NY City boutique changes its concept every 3-4 weeks in order to tell a different story. 

In fact, each table or shelf serves as a narrative that unfold before your eyes -- or at least that is what the article says.

The owner envisions her space like a magazine (now how creative is that?!) and each issue tells a unique story. She selects her products for sale so they are relevant to the story.

There are other great insights here about storytelling and retail so go ahead and read the entire article. Here's the link: 

So who is in NY who can check this out and let us know if what this retail space is doing rises to the level of 'narrative'? 

I sure hope [Story] does -- because I think it is a brillian idea!

Post your comments below once you've visited the shop or if you have other thoughts :)

This review was written by Karen Dietz for her curated content on business storytelling at 

***** Cool idea. My ex used to change her stor, the store at the Museum of Contemporary Art in Chicago, on the same schedule too. Many times she wouldn't have new merchandise, but new placement made differnet things pop. What she understood was context creates narrative. Reading this made me think of a special retail talent - everything is a story.

Via Karen Dietz, Martin Sturmer
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Rescooped by Martin (Marty) Smith from Storytelling, Social Media and beyond!

Storytellers As Product Developers

Storytellers As Product Developers | BI Revolution |

A product is more than an idea, it's more than a website, and it's more than a transaction or list of functionalities. A product should provide an experience or service that adds value to someone's life through fulfilling a need or satisfying a desire. The ultimate question then becomes: who identifies that value? Maybe it isn't the product manager, marketer, technologist, or designer; perhaps what we need is a new role: the product storyteller.


Are you a product storyteller? Whether you are an entrepreneur, small biz owner, or in marketing/branding, I think you should be!


This is a thoughtful discussion about product creation and the role of the storyteller in the entire development process. I like how the author identifies story work in all phases of the product cycle. She makes great points that will help us all connect better with consumers.


But as the author says, "The challenge today is that we face a shortage of storytellers because our current organizational structures and cultures are not optimized for the activities involved in storytelling."


It also sounds like in the future there should actually be a position called "Product Storyteller!" I hope that the powers-that-be are listening.

Via Karen Dietz, janlgordon
Rowan Norrie's comment, February 28, 2012 3:32 AM
That's perfect Karen! The article explains so clearly the need to build a story across all stages of the product development cycle. Now I know what to put on my CV - I am a storyteller :)
Karen Dietz's comment, February 28, 2012 12:00 PM
Thanks for re-scooping this Dorothea! Have a great week.
Karen Dietz's comment, February 28, 2012 12:01 PM