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Scooped by Martin (Marty) Smith
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Why PageRank Matters

Why PageRank Matters | BI Revolution | Scoop.it

PageRank Matters
We love it when goofy stupid people say stupid things. But we hate it when friends who should know better say goofy stupid stuff. The other day at a lunch with SEOs and web marketing friends from around my Durham, NC home a friend who should know better said, "PageRank (PR) doesn't matter anymore". 

I pointed out that PR is one of the few FREE and universal metrics. I went on a bit of a rant about how any metric can be modeled into significance. The new PR is a valuable, universal (everyone is treated equally by Google more or less) and FREE metric capable of helping anyone's we marketing. 

This post discuses why PR is important and what THEIR (competitor) PR can teach you Google uses PR the way an instructor uses a pointer. They hold up and reward examples of what they want. If your competitor's have PR 2 to 4 points higher than you then emulate what they are doing.

Never stop at emulation. Once your site's "emulation" "cost of poker" feet are under it DISRUPT and reset your industry's deck. Emulation + disruption is one of the formulas teams I've managed made more than $30M in B2C commerce sales.

I paid for lunch to show my friend his momentary brain fart was okay (lol). M  

**** Added a correction from my friend Mark Traphagen. PR, at least what you can access with free tools, is DEAD. Mark recommends the paid tool we use (MOZ.com). Shouldn't be a huge surprise that FREE is gone. All great FREE things cost money now. We've used MOZ.com for customer work, but thought we could model with PRChecker too. Not so much as it turns out sadly. Appreciate Mark's note. M 

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Scooped by Martin (Marty) Smith
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Actionable Predictive Analytics in Talent Management

Actionable Predictive Analytics in Talent Management | BI Revolution | Scoop.it
metrics scan I've been espousing the need for predictive metrics in HR for over 20 years, so I am pleased that more talent leaders are now beginning to realize their value. Unfortunately, most of what is written on the subject ...
Martin (Marty) Smith's insight:

Fascinating and runs from the preschool easy to the double dutch complicated.

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A Simple Approach To Online Marketing ROI

ODigMa presents a sales oriented approach to measurement of ROI across various stages of sales funnel. Use it to save tons in your marketing budget. This prese
Martin (Marty) Smith's insight:

Like this approach. Attribution is still a bear, but they give some good ideas for modeled workarounds.

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