BI Revolution
Follow
Find tag "mobile"
22.2K views | +30 today
BI Revolution
Marketing Truth via Data
Your new post is loading...
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

Mobile 1/3 of Google Organic Search Even As It Reduces Year over Year Searches

Mobile 1/3 of Google Organic Search Even As It Reduces Year over Year Searches | BI Revolution | Scoop.it
Source: RKG [download page]

Notes: Mobile's 33% of Google search visits in Q1 2014 represented only a slight uptick from Q4 2013 (32%), but a more robust rise from 27%
Martin (Marty) Smith's insight:

Expect this number to go up even as  mobile helps reduce the number of searches being done. Why?

* Apps = search less.
* Mobile is more social and so search less.
* Mobile is a "game console" where we "play" apps and connect so search less.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

March Madness, Merch Madness, Mobile Madness: Think Insights – Google

March Madness, Merch Madness, Mobile Madness: Think Insights – Google | BI Revolution | Scoop.it
As basketball nirvana approaches for millions of college hoops fans, we take a look at the big trends for last year’s March Madness and the early search trends for 2014’s NCAA tournament.
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Scoopit, Google+ Spark the Conversation Revolution

Scoopit, Google+ Spark the Conversation Revolution | BI Revolution | Scoop.it

Own conversations own the traffic. Scoop.it makes it easier to own conversations by combining with Google+ to speed change from "sites" and to conversations.

Forces blowing the web apart:

* Ubiquitous #mobileweb .
* #socialmediamarketing
* #COPE (Create Once Publish Everywhere).
* #video .
* Appification of the web.
* #cloudcomputing .
* Scaling social nets and tools.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Customer Service in the Age of the Internet of Things

Customer Service in the Age of the Internet of Things | BI Revolution | Scoop.it
Say goodbye to the user manual.
Martin (Marty) Smith's insight:

When Things Can Talk
When your refrigerator speaks will anyone be there to listen? In an "Internet of things" where everything that makes our lives easier, better or cooler is online chirping their needs (real and imagined) will we listen?

Before selling my house to help the Story of Cancer Foundation I had a fancy refrigerator that needed a "filter change" about every six weeks. I can imagine that meeting. The meeting where the fridge team said, "Eureka we can create ongoing revenue from FILTERS". 

I wasn't as up to speed on buying filters, as I should have been for two reasons:

* Lot of friction in the buying funnel. 
* Wasn't convinced of the need. 

It wasn't easy to buy those filters, but what if my fridge has a webpage with my credit card and filter frequency. Wouldn't I just say YES to a subscription that would assure I had filters just before the old one died? If the price was right why not. 

And the price should be right since if I sign up for a subscription that is projected money in the bank. As part of that subscription why not charge me to update the fridge's operating system every so often. By doing an upgrade across the web my fridge gets more efficient as it sits there without me doing anything other than saying YES. 

If this sounds like manufacturers are about to enter our world of Internet marketing you are correct! I've longed stated that the most important communication about any product is online. Now the most important customer satisfaction and ongoing revenue potential will come from any manufacturer's installed base. 

If that sounds like a revolution in manufacturing you are also correct. Manufacturers, somewhat insulated from the web now by distributor networks, are going to need to learn social media, email marketing and web design on their own (and fast). 

BTW, it isn't just, "An Internet of things," it is a MOBILE Internet of things so manufactures need to skip right over all the lessons they missed and move past GO to land on the Boardwalk of MOBILE Internet marketing.  

 

more...
No comment yet.
Rescooped by Martin (Marty) Smith from Latest eCommerce News
Scoop.it!

Amazon Groceries? AmazonFresh set to expand? [+ Marty Note]

Amazon Groceries? AmazonFresh set to expand? [+ Marty Note] | BI Revolution | Scoop.it
After five years, Amazon’s local grocery-delivery service remains in limited test mode, but the Internet giant recently has made some moves that could set the stage for expansion.

Via Eric Kramer, SwipeZoom
Martin (Marty) Smith's insight:

Can Amazon Succed Where Others Failed
Not a month after comScore comes out with their "over/under" report showing verticals such as grocery and health care where underpenetrated by the Internet Amazon opens up an old wound. 

You may not remember PeaPod from back in the bubble days, but others have attempted to solve the grocery dilemma. All previous efforts have been hoisted on the petard of "local delivery". 

Local delivery is a logistical killer. Think about it. The last time I went to my Super Target I purchased 20 items for a little over $100. With an Average Order Value of $100 you would have to add a hefty shipping charge. 

Problem is my Super Target is almost across the street from my house, so any hefty delivery charge seems a foolish waste of money. Funny how human psychology is because we don't hesitate to pay as much as 100% markup on our pizza to have them delivered. 

If Amazon can bring our minds around to the pizza zone they win. The pizza zone is about:

* Being lazy.

* Not wanting to go OUT (to cold, too crowded, whatever).

* Too busy (when I am on deadline it is hard to remember to dress and shower much less cook a meal). 

* Too boring (I started selling P&G soap in Wegman's in upstate New York and HATE going to the grocery store). 

* Not Fun - shopping is the 3rd circle of HELL for many (me included). 

 

Subscription & Mobile To The Rescue
I think there is a mobile enabled subscription play here. Schwan's has proven home delivery can work. Schwan's limitation is they ONLY sell frozen food. Will we trust someone else to pick our bananas and lettuce? Maybe if they create a creative approach (maybe we get a chance to see what fresh produce they are selecting via an app). 

The other way Amazon could resurrect the RIP PeaPod local delivery is to be creative about the money. If I can JOIN and earn social status and points, contribute input and be SOCIAL then grocery shopping is FUN and worth the surcharge. 

If anyone can do it Amazon can AND pushing more through their expanded distribution centers only lowers their fixed costs. Amazon is all about the arbitrage so Amazon Groceries could happen and could work.  

 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Mobile Tsunami II - Dresner's Wisdom Of Crowds Mobile BI Report Summary

Mobile Tsunami II - Dresner's Wisdom Of Crowds Mobile BI Report Summary | BI Revolution | Scoop.it
Click here to edit the content...
Martin (Marty) Smith's insight:

Former Forrester analyst Howard Dresner's annual Wisdom of Crowds Business Intelligence Report is out. This year's report focuses on Mobile Marketing. 


I contribute to the survey and so receive a copy free and on release date. Here are my favorite points:

  • Enterprise want email, personal info management (scheduling etc) and mobile BI.
  • SMBs want MOBILE BI as #1 on their wish list. 
  • CPG wants mobile BI most (80% top 2 box) followed by Retail/Wholesale and Health Care. 
  • There is an interesting upside down confidence pyramid forming with execs very confident they are ready for mobile and increasing less confident as you move down line management to least confident = IT. 


The last bullet is the most fascinating thing in the study for me. I've felt two things with regard to the mobile tsunami. First I felt like I didn't understand it near well enough (still feel that way).

My next feeling was of FEAR because it felt like mobile changed everything it touched in very significant ways. Mobile is about SPEED, SIMPLICITY and VISUAL STORYTELLING at a time when it felt llke we ecom types were just starting to really know how to build SLOW, COMPLEX and BORING websites (lol).

I think there is another wave to the mobile tsunami. This move to visual over textual is significant movement even without mobile. With mobile visual presentation is on steroids. Video is KEY, headlines and clear CTAs are KEY, learning to tell a story differently is KEY and understanding the phone as game console feels KEY.

If all of that feels very different than the site you are running (even if you are mobile adaptive) then you win a smart phone. If you understand that this changes everything you win the right to stay in the game.


If, like me, you feel ill prepared for the second wave you win a new board and some wax 'cause we are going to surf this next wave of the mobile marketing tsunami. 

Great report. You can buy a copy on Howard's site: http://howarddresner.com/  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

VC Mary Meeker Rocks All Things Digital [video]

VC Mary Meeker Rocks All Things Digital [video] | BI Revolution | Scoop.it

Marty Note
If you missed Mary Meeker's amazing 110 slides at the D10 All Things Digital conference in the summer take 15 minutes without distraction to watch her presentation now. Without distraction because she moves fast and speaks a different VC language.

I'm glad I missed Meeker presentation in a way because now it is possible to check off her predictions such as the Google mobile problems leading to their recent earnings miss. If you are interested in how the future of all things digital may turn out, take 15 minutes in a quiet room to watch this amazing presentation.  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

10 BI Trends For 2014 & 2015 via @TDWI [5 from @CrowdFunde)

10 BI Trends For 2014 & 2015 via @TDWI [5 from @CrowdFunde) | BI Revolution | Scoop.it

Marty Note - 10 BI Trends
Business Intelligence is breaking out all over. It is as if we've reached some magic tipping point where things that were hard are not easier and our BI imagination is being sparked as a result. Here are 10 BI trends for this year and next (6 - 20 are from team at http://www.crowdfunde.com )

* Enterprise gets a handle on unstructured "Big Data".

* Search Will Improve Dramatically (agree).
* Mobility becomes bi-directional (you GET and GIVE via mobile).

* Enterprises come to terms with Big Data.

* Analytics Tools Vendors see importance of FAST and EASY.

CrowdFunde's Additions

* New Key Performance Indicators helps connect traffic and lead gen to conversion (what we are working on at http://www.crowdfunde.com ).

* How Social Media is changing everything become more clear (less search, more mobile and social).

* Expect a new flurry of WAZE.com-like crowdsoure apps.
* Expect more gamification for engagement and loyalty.
* Loyalty becomes LESS fickle as brands discover how to BE online creating community that wins hearts, minds, engagement and loyalty.


more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Email Best "Off Peak" & What Does Trend Mean For Social Media Marketing? Experian Study

Email Best "Off Peak" & What Does Trend Mean For Social Media Marketing? Experian Study | BI Revolution | Scoop.it
Perhaps it's a case of standing out from the crowd. For the second consecutive year, a report from Experian Marketing Services [download page] covering Q4 email activity has
Martin (Marty) Smith's insight:

Experian Study Email Open and Conversion Rates Best Off Peak
Send your email marketing when everyone else is and your response rates will suffer. The results of this study showing the off peak time of 8 to midnight converts the best reminds me of what a friend told me the other day.

My friend is a businesswoman mom and about ten other things. She explained that she likes to get in bed with her phone or tablet and curate her email. Most end up in the trash, but a great subject line or offer from a trusted source might get opened and might even prompt a buying decision.

The Experian study may have implications for blogging and social media marketing too. I've always been skeptical about the "right time" infographics that float around since they tend to form a consensus and I'm interested in avoiding the mob as much as possible.

VIral content goes viral for many reasons time of day may be one of them, but I doubt it. I think Experian's results should create a pause before we all pile on to creating Internet marketing lock stepped to some formula that doesn't work.  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

State of Digital Marketing 2014 [Infographic] - SocialTimes

State of Digital Marketing 2014 [Infographic] - SocialTimes | BI Revolution | Scoop.it
A survey of 500 marketing pros found that while digital gets the most lip service, it receives only 1/4 of the budget.
Martin (Marty) Smith's insight:

Surprised to see ad budgets still 75% traditional meda, 25% digital. Should be other way around. Like turning a battleship. Love the "Have Generated Revenue from Social Media" stat as if anyone would know (lol).

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Why You Are Crazy For Not Using Mobile Marketing | Visual.ly

Why You Are Crazy For Not Using Mobile Marketing | Visual.ly | BI Revolution | Scoop.it
This infographic goes into the important reasons why mobile marketing should be taken seriously.
Martin (Marty) Smith's insight:

AGREE and great infographic to convince the laggards. 

more...
No comment yet.
Rescooped by Martin (Marty) Smith from Curation Revolution
Scoop.it!

2013 The Year of Responsive Design [Infographic]

2013 The Year of Responsive Design [Infographic] | BI Revolution | Scoop.it
With a multitude of mobile devices coming out almost every week, how can marketers ensure that their content is optimized for different device types, screen sizes, and capabilities?
more...
Jeff Domansky's curator insight, December 30, 2012 3:06 PM

Useful insight into Responsive Design and why it’s the going to be one of the biggest marketing trends in 2013.

Dolly Bhasin 's curator insight, December 30, 2012 10:43 PM

43% planning a trip! VIOLA! I am on right track!

Scooped by Martin (Marty) Smith
Scoop.it!

Is That A Flea Market In Your Pocket From Shpock [shop in your pocket]

Is That A Flea Market In Your Pocket From Shpock [shop in your pocket] | BI Revolution | Scoop.it
In response to the unworldliness of uber-marketplaces like eBay, Shpock ("shop in your pocket") is a new iOS and Android app from Austrian startup, Finderly, which wants to return the local classified ads model used for selling goods peer-to-peer,...


Marty Note
This startup looks cool.

more...
No comment yet.