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Holiday SEO: How To Avoid Google’s Naughty List This Season

Holiday SEO: How To Avoid Google’s Naughty List This Season | BI Revolution | Scoop.it
Is your store's SEO naughty or nice? Read on to see how you can keep your online business on Google's good side when preparing for the holiday season.
Martin (Marty) Smith's insight:

Great List of Naughting and Nice SEO Tactics: 

Nice SEO

  • Properly optimized on-page content and tags that are distinct from other pages’ content and tags
  • Unique content that’s truly helpful to your target audience
  • Natural links from respected sites that point back to your site or blog
  • Mentions on respected websites and in social media
  • A consistently updated blog that shares useful information
  • A social presence that brings value to its audience
  • User generated content such as reviews
  • Rich markup such as schema
  • An active Google+ author account that’s synced up with your blog
  • Clean site architecture that’s easily crawled and navigated

 

Naughty SEO

  • Irregular and inauthentic link building campaigns that result in sudden large numbers of low quality links
  • Purchased links on low quality link farms*
  • Dated link building tactics such as spammed blog comments and spinning content
  • “Spammy” or over-optimized tags and content, stuffed with keywords
  • Poor quality on-page content that offers little if any value to your target market
  • Sporadic involvement in the online ecosystem, such as social media
  • Excessive footer links that are clearly present for the search engines alone
  • Utilizing the same keyword anchor text across all backlinks
  • Linking externally to just one page on your site



Agree 100% November is way to late to correct bad #SEO behavior. NOW is when Google is setting up their Holiday index so get on the NICE side of Google / Santa ASAP. 

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Scooped by Martin (Marty) Smith
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7 Ways to Screw Up a Content Marketing Plan [+ How Marty Uses Scoop.it]

7 Ways to Screw Up a Content Marketing Plan [+ How Marty Uses Scoop.it] | BI Revolution | Scoop.it

Content marketing is all the rage. Not only can it help expand your brand’s recognition and increase your traffic, it can be a powerful SEO benefit too.

Marty Note
Yeah been there and done a few of these, but the idea everything you create is going to go mega-viral creating LOVE and JOY throughout the land is crazy. If your content was that magical you would be on a beach with a frosty beverage and I would be runing to get you a towel (lol) or be your intern.

How I Use Scoop.it
The way you create GREAT content is to create enough content so that you know what greatness is and get to bat enough times to hit 3 or 4 out of ten out of the park. Here is how I use Scoop.it to increase my chances for success in content marketing:

* Testing ground
** Failure: http://www.scoop.it/t/an-ecommerce-smackdown.

* Almost instant feedback loop.

* Trend analysis.

** Use Scoop.it's solid and visual analytics.
* Proving Ground.

** If can't make it in Scoop.it idoesn't hit our blogs.

* Amplifier.
** If something pops offland (not on Scoop.it) include it.
* Idea Expansion.

This last bullet may be the most important. Since 10 - 20 of the best Internet marketers I know live in Scooop.it (@RobinGood, @Maxoz @SmallRivers team @gtpintado @MarketingHits @Kdietz @AtDotComSocial @JanLGordon and @MikeEllsworth just to name the ones that come immediately to mind) getting help with idea expansion is a key way to use Scoop.it.


I LISTEN to what any of these power curators / Internet marketers think about an idea. I change ideas when they share alternatives and I appreciate and value every interaction. These are some of the best IMers in the world so BUSY dosn't begin to describe them.

The best way to eliminate these 7 content marketing mistakes is to make them (lol), and then develop a process of tool mashup that will help you avoid making the same mistakes twice.



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John van den Brink's comment, November 27, 2012 4:36 PM
Marty thank you very much for the mention. Very much appreciated
Mike Ellsworth's comment, November 27, 2012 11:26 PM
Marty, thanks lots for the shoutout! And such distinguished company!
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5 SEO Mistakes That Even Experts Miss [+ Marty Note]

5 SEO Mistakes That Even Experts Miss [+ Marty Note] | BI Revolution | Scoop.it
Tweet Tweet The SEO game has changed drastically over the last year.
Martin (Marty) Smith's insight:

Great, insightful article here and yes I've missed at least one of these. The five tips shared in the article include:

* Too rich anchor text (non-random= "over optimized".

* Too many links too fast.

* Too many links to your homepage. 

* Creating tons of bad content (bad = not shared).

* Author Rank and other secrets to maximize authority. 

 

It can be hard for people coming into Internet marketing now to understand all this SEO roil. Keep in mind that Google ranks PAGES not websites and once a page is modeled (inside of Google) it has expectations about what is "normal".

If you violate your "normal" by 100% then you are spamming. This is why the More, Faster, Better rule is so important. You can't jump this shark. TIME is the only way to gradually increase your website's authority and content marketing. 

Dumping a bunch of anything (content, links, likes) on your site too fast send your URLs into "watch" status. Continue to violate and you are being reviewed by a Google editor and that review is NEVER a good thing. 

Don't make the mistakes outlined in this article and build with cool content people love on a steady pace of more, faster better and someday you will be an authority. Authority websites receive all kinds of traffic they aren't even after because Google trusts them to be relevant and have high quality.  

 


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