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Scooped by Martin (Marty) Smith!

Start With Why: 2 Minutes With Simon Sinek - Curagami

Start With Why: 2 Minutes With Simon Sinek - Curagami | BI Revolution |

Start With Why because people don't buy what or how you do whatever you do they buy who you are as these possibly the most disruptive two minutes from Simon Sinek's TED Talk share.

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Scooped by Martin (Marty) Smith!

Invention v. Reinvention In The Age of Disruption - Curatti

Invention v. Reinvention In The Age of Disruption - Curatti | BI Revolution |
Human history is littered with examples of how rebuilding is so much swifter and more complete if whatever preceded it was wiped out.  Of course, that has typically come after something very bad has happened.
Martin (Marty) Smith's insight:

Ego vs. No Ego
Loved this post by @AndyCapaloff. Any discusses the need to "set free the beers" online, to let what works now dictate our Internet marketing reactions INSTEAD of insisting upon some outdated ideology.

Internet marketing only has one time - NOW. To not accept what is happening now is ego-writing checks you can't afford. I found a solid demonstration of "ego" when an analysis of top 10 online retailers showed most follow back less than 1% of their followers (Is Ecommerce Stuck In The Mud

Andy suggests finding your accepting mind, the mind you would have if everything was destroyed or you were starting from scratch, is a great way to be as an Internet marketer. Agree!

Andy's Curatti post

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Rescooped by Martin (Marty) Smith from Digital Delights - Digital Tribes!

12 Disruptive Technologies That Are Changing The World

12 Disruptive Technologies That Are Changing The World | BI Revolution |
A potential $33 trillion/year impact by 2025.

Via Ana Cristina Pratas
Martin (Marty) Smith's insight:

Like this graphic as it approaches the issue of disruption from a more macro view. 

Marie Jeffery's curator insight, May 29, 2013 8:35 AM

Powerful infographic!

Daniel Jimenez Zulic's curator insight, June 5, 2013 8:19 AM
Muy interesante, y me parece genial que aparezcan las energias renovables en el grafico, aunque a mi juicio el nivel de impacto seria deseable fuera mayor de aqui al 2025.
Alfredo Corell's curator insight, June 6, 2013 8:20 AM

Quizás sería esperable que las Renovables tuviesen más impacto en los próximos 12 años.

Rescooped by Martin (Marty) Smith from Surviving Social Chaos!

8 Ways to Get More Google+ Page Followers

8 Ways to Get More Google+ Page Followers | BI Revolution |
Let's face it, Google+ is not going to go away like Google Buzz or MySpace. More and more users are becoming familiar with Google+ and using it every day to connect and communicate.

Via Chuck Bartok, donhornsby
Martin (Marty) Smith's insight:

Not only is G+ not going away in many cases it represents the most disruptive tool out there. Facebook and Twitter are usually red oceans of competitive furor. G+ on the other hand is often a blue ocean waiting to be used. 

WHY? Because G+ has a learning curve and it came out at a time when everyone had just about had enough. These days you can never "have enough" (lol) so use these 8 ways to get more G+ followers to your branded pages for the win.  

My GPlus 

One of my branded Pages for CrowdFunde  

Chuck Bartok's curator insight, January 24, 2014 8:26 AM

Good Direction here. Simple and clear

Rescooped by Martin (Marty) Smith from Curation & The Future of Publishing!

Disruption, Entropy and the Future Of Everything [Marty Note]

Disruption, Entropy and the Future Of Everything [Marty Note] | BI Revolution |

In an earlier post for paidContent, I looked at the broad similarities between the automotive-manufacturing industry and the media business — specifically newspapers — and how disruption has affected both in some fairly similar ways.

Via Guillaume Decugis
Martin (Marty) Smith's insight:

Entropy Is Our Content Marketing Future
Guilluame Decugis has some great insights. I wrote about how disruptive platforms were to "websites" and by extension any other for of information aggregation several years ago (platforms vs. websites ).

Now I think platforms are in danger. Platforms aggregate User Generated Content. That aggregation creates a virtual cycle - the bigger it gets the bigger it gets and faster and faster.

Entropy is what will undo even the most stalwart platform. When I wrote How Entropy Is Creating Web 3.0 Right Under Our Noses ( ) I wanted to share a LESS defined and more TAGGED future.

Look at the Huffington Post. As they push the boundaries of content co-opting more and more writers into their fold they also begin to untangle their own web. As any platform reaches some "point of diminishing returns" point it must begin to eat itself.

Once any website is HUGE becoming that much more dominant doesn't make financial sense. Sure there are virtual cycle rewards. The compound interest of the web is LINKS and the bigger you are the easier links are to accrue.

As any content play becomes HUGE its ability to create a relevant relationship with any new or existing customer is under greater stress. The Huffington Post can keep adding writers but then you are just reading my blog with their masthead (makes no sense and adds no value).

Our old friend entropy says Huffington is about to regress to some lesser mean In fact, I think the creation of mega-platforms as a concept (despite my love for it up until TODAY lol) is over.

Let's call our emerging "lean content" trend rich mobile snippets with gamification. By mashing up what is already out there in the water tomorrow's hubs will curate in multiple dimensions: writers, keyword density and rich tagged snippets. All of this curating will create more free-formed "mesh-like" structures (to quote Lisa Gansky).

What is the difference between a mesh and a platform? Platforms aggregate UGC, curation and content creation to a PLACE. Meshes are less proprietary. Meshes will trap anything from anywhere based on the algorithms used.

Being content agnostic but tag specific is a Google-ization of content, a flexible keyword and behavioral (who cares about what content and why) mesh more responsive, open and flexible than even the most aggressive and currently dominant hub (like the Huffington Post).

The future will be as hard on the Huffington Post as it has been on the New York Times. As an aggregator Huffington may have more pivot capacity than their print cousins, but no one ever expects the Spanish Inquisition :).


M. Edward (Ed) Borasky's comment, June 4, 2013 9:07 PM
More interesting question is "Is Tesla the Tucker of 2013?"
Murray McKercher's curator insight, June 4, 2013 10:19 PM

The Tesla of the Media Industry...a great thought...

Martin (Marty) Smith's comment, June 7, 2013 11:09 PM
This post is related to your post about should social networks curate their own content. A: No and They Can't. The fire hose is too large, the speed of content development too fast and the old "editorial" stance too dead to play gatekeeper. There won't be any rekindling of the "mother may I past'. All "programed" content is becoming free form and WE are the schedulers, curators, and,l thanks to tools like Scoopit, capable of curating our own lives thank you very much :).