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Parallax Web Design: What It Is and How It Can Affect Your SEO #websitedesign #seo

Parallax Web Design: What It Is and How It Can Affect Your SEO #websitedesign #seo | BI Revolution | Scoop.it


Digest...

 

Parallax design sites are growing in use because they embrace the fluidity of the Web, provide simplicity, and offer a scrolling technique that creates a neat 3-D effect.

 

You should be aware of some concerns when deciding whether to use a parallax design. Concerns include the following.


Load times

Parallax design is highly animated with a lot of scripts, so it can decrease the load time of a website.


Browser support

Not all browsers are able to support the parallax design. That inability can lead to problems for the user.

Not mobile-friendly


Parallax scrolling is also not ideal for mobile as it makes the website bloated. Parallax adds layers of code to a website.

Deficient for analytics


If all your content is on one page, understanding what content is capturing visitors can be difficult. There can be workarounds to this obstacle, such as using event tracking or tying a pageview in Google Analytics to sections of parallax scrolling, but parallax design does add a layer of complexity to analytics.


SEO

SEO and new design techniques often don't mesh. In addition to being deficient on the analytics side, many parallax websites are not built with SEO in mind. Content often takes a backseat to the visual, and parallax pages typically aren't geared towards specific topics and targeted websites. External websites may only have one page to link without linking to specific subpage with more relevant content.

 



Via iNeoMarketing, Brian Yanish - MarketingHits.com, b2bmarketingpartners
Martin (Marty) Smith's insight:

I used this phrase in a meeting last year and got laughed at. Parallax is mobile friendly so a trending design ethos.

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iNeoMarketing's curator insight, October 15, 9:51 PM

Avoid like the plague.

Don Hileman's curator insight, October 19, 11:08 PM

Parallax websites look amazing, but are they effective for SEO? 

 

Well that depends. There are several things such as Page Title, Page Description, and Content that plays a major role in SEO. Parallax designs can still include great content which is one of the most important things when it comes to SEO. 

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Top 10 Summer Web Designs - Vote Now | Listly List

Gives us your votes and share who we are missing. Who else has done a great job creating a summer look?

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2014 Internet Marketing Trends Mashup - New Pinterest Board

2014 Internet Marketing Trends Mashup - New Pinterest Board | BI Revolution | Scoop.it

Writing a new Curatti.com piece about what is trending in 2014 and created a new ScentTrail Pinterest board to help pin the "trending elephants".

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What The Cloud Engineer & Every Internet Marketer Must Know

What The Cloud Engineer & Every Internet Marketer Must Know | BI Revolution | Scoop.it
Data Center Knowledge
What The Cloud Engineer Must Know
Data Center Knowledge
A new IDC report sponsored by Microsoft and published by Forbes indicates that the demand for a cloud-ready IT force will grow by 26% through 2015.
Martin (Marty) Smith's insight:

Loved this post because the tone is teaching, "cloud engineers" and so we interloping Internet marketers can learn too. Don't think understanding the cloud is important? Here are just a few Internet marketing CSF (Critical Success Factors) impacted by "cloud formation":

* Speed of your website.

* SEO acceptability of your website.
* Google acceptability of your content and site.

* Web 3.0 dynamic contingent logic firing in real time.

That last bullet is my favorite and least understood. Websites won't operate or be created the way we do now. The "appificaiton" of everything + the cloud = more sophisticated logic firing ln more cylinders, faster and faster, better and better.

The cloud is opening up possibilities. We are creating CureCancerStarter.org without much concern to image weight since the Amazon Content Delivery Network is taking much of the heavy lifting off the page. Multiple that one benefit by a hundred and you see why understanding the cloud is a CSF.

 

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Color Is Master Of Us All: Color Preference By Gender [Infographic]

Color Is Master Of Us All: Color Preference By Gender [Infographic] | BI Revolution | Scoop.it
From the day that babies are brought home and cradled in their pink or blue blankets, implications have been made about gender and color. Let's take a look at what they say about color and gender.
Martin (Marty) Smith's insight:

Find first Color Is Master of Us All Infographic here: http://sco.lt/7FcZ4T

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malek's curator insight, May 20, 2013 9:00 AM

Dazzling infograph

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More Thoughts On Buildings And Food: How Entropy Is Creating Web 3.0 Under Our Noses (Redux)

More Thoughts On Buildings And Food: How Entropy Is Creating Web 3.0 Under Our Noses (Redux) | BI Revolution | Scoop.it

Wrote this piece on how Entropy is creating Web 3.0 under our noses about a month ago and it continues to get daily readership. 

Martin (Marty) Smith's insight:

Entropy and 2013
Little did I know how accurate this article was/is. The web and what we know as "websites" is changing. I saw a great statement today. In an article I scooped about the 20 trends of 2013 http://www.scoop.it/t/design-revolution/p/3994915454/20-web-development-and-design-trends-2013-from-creative-maniacs .

 

The article discusses the loosening of the web. Static pages defined a priori are going away. Code and systems design will replace predefined pages with pages created on the fly. 

The advantage to creating pages on the fly is HUGE. Pages are more easily tuned to their audience in the moment. You might we wondering how this would work. 

Let's say you arrive at this page from my Mobile Revolution. There is content here tagged "mobile" so that mobile content, given your previous location, would become could be re-positioned to create ScentTrail, a sense of a meaningful path. 

Visitors can branch and websites of the not very distant future will simply reform around the path. If we stand at the end of the static web on the gates of the dynamic and algorithm controlled one the ultimate destination is the fluid intuitive semantic web. 

Entropy's roll is to continue to remove organization, there is a video in the piece showing how sand is much more likely to build random piles than sand castles. The web is headed in the direction of random sand piles than sand castles.

There is another seemingly tangential reason I think entropy is inevitable. We are changing too. The web isn't passive. To interact with it is to be changed. One of my favorite books is A Whole New Mind: Why Right Brainers Will Rule The Future by Daniel Pink  http://www.danpink.com/books/whole-new-mind

 

Right brainers are creatives and left brainers are detailed oriented engineers. Pink's persuasive argument is we've engineered as far as we can. Think of the web. The pressure on Internet marketing now is NOT creation of a website anyone can do that. The pressure is in creating content that wins hearts and minds.

You see the movement from left-brain to right. The web needed to be built, but now that it is creating art is what matter most. Artists are also much more tuned to entropy. Artists routinely build and tear, tear and build. 

Entropy, the natural move from organization to randomness, favors artists and his happening faster and faster. 

I kept riffing on entropy on Google Plus: https://plus.google.com/u/0/102639884404823294558/posts/SvgmhHHKL6D  

 


How Entropy Is Creating Web 3.0 Right Under Our Noses :).
http://www.scoop.it/t/design-revolution/p/3994915454/20-web-development-and-design-trends-2013-from-creative-maniacs  

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How To Design Better Bills: The Mortgage Statement Fix

Two Australian designers, Tristan Cook and Thomas Nelson of Humans in Design have a video of their proposal: mortgage statements for the 21st century.

 

There’s a lot of worthwhile stuff in it.

 

Check out the accompanying blog post at http://humansindesign.tumblr.com/post/8490552292/my-mortgage-statement-was-rubbish-so-we-fixed-it .


Via Robin Good
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Martin (Marty) Smith's comment, February 3, 2012 8:18 PM
Robin, another cool idea. I finally got well enough to finish the Curation Contest. Created a Scoop.it feed today and here is the link to apply (hope you will as you, Michel, Anise, and a handful of other scoopers is why I created the contest. http://www.atlanticbt.com/contentcurationcontest Thanks as always. Great weekend. Marty
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Four Marketing Secrets New Web Designers Should Use • 1stwebdesigner [w/ 1 Scenttrail Dissension ]

Four Marketing Secrets New Web Designers Should Use • 1stwebdesigner [w/ 1 Scenttrail Dissension ] | BI Revolution | Scoop.it

What separates the newbie web designers from experienced ones? It is these 4 marketing secrets every newbie web designer should know. Read all about it here.

Marty Note
The four tips shared are:

* Build Microsites (disagree)
* Create Freebies (really believe in this one).
* Develop a Niche Blog (agree).
* Business Cards.

I would change "microsites" to landing pages. In a post Google Panda / Penguin algorithm change SEO era sites or pages without social support don't fly. Build a website and try and drive traffic to it. NOW tell me you want to build more than one.

That's crazy talk these days because one is more than most can handle. Liked the other 3 tips.


Via Mike Power
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Design A Blog With Personality By Using Neuroscienc

Design A Blog With Personality By Using Neuroscienc | BI Revolution | Scoop.it
So, how can you harness this knowledge to your advantage? Let’s look at some of the most notable studies on the subject and how you can apply that directly to your blog.
Martin (Marty) Smith's insight:
Thought this was a cool mashup by Kissmetrics. Write to the psychology of the browser is similar to how we use personas in email.
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"6 "Could Tell You, But Have To Kill You" Internet Marketing Secrets Shared" - via Haiku Deck

"6 "Could Tell You, But Have To Kill You" Internet Marketing Secrets Shared" - via Haiku Deck | BI Revolution | Scoop.it

These secrets are hard to share not because of how SECRET they are, but because of how automatic they become after Internet marketing for almost 15 years.

6 Internet Marketing Secrets
* use WordPress Themes.
* Solve Brand Conflicts.
* Tease Clicks Don't Drown Them.

* Test Video Marketing.
* Align Website Nonverbals.
* People and Stories Sell not Cool Tech.

This last bullet is the hardest to convince #startups and #smbs. Real estate agents want to show their MLS widget, the same widget every other real estate agent has. Startups want to show their widget.

PEOPLE and STORIES are what makes great website content because we BUY with EMOTION and JUSTIFY with LOGIC.  

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Why You Need User Experience Thinking - Kluge Interactive

Why You Need User Experience Thinking - Kluge Interactive | BI Revolution | Scoop.it

My friend Dean Peters is right. YOU may have been your website's users at some distant point. Not so much now. Internet marketing teams look at their creation constantly. 

Let's call the resulting "snow blindness" Internet marketing blindness because the closer a team is to a website the less they see or can see. Great Tweet from IM Guru @DeanPeters.  

 

Here is Dean's note from LinkedIn: 

"*Why Do You Need #UserExperience Thinking* ? Because You are not your Users, and I quote: "Many people think they know their customer. Often, they don’t. In the User Experience (UX) Community, we are fond of saying ' _you are not your user_ .' Repeat that mantra over and over until you live it..

Be sure to follow Dean on Twitter. One of those rare people who every time you interact with him you LEARN something. M  

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History and Future of Websites [Infographic]

History and Future of Websites [Infographic] | BI Revolution | Scoop.it
This infographic explains the history of Websites and Website trends for 2013
Martin (Marty) Smith's insight:

Trends at the end is worth the price of admission on this "History of Websites" infographic. 

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2013 The Year of Responsive Design [Infographic]

2013 The Year of Responsive Design [Infographic] | BI Revolution | Scoop.it
With a multitude of mobile devices coming out almost every week, how can marketers ensure that their content is optimized for different device types, screen sizes, and capabilities?
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Jeff Domansky's curator insight, December 30, 2012 3:06 PM

Useful insight into Responsive Design and why it’s the going to be one of the biggest marketing trends in 2013.

Dolly Bhasin 's curator insight, December 30, 2012 10:43 PM

43% planning a trip! VIOLA! I am on right track!