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Drive Better Ecommerce Conversion With Big Data Thanks TO Granify

Drive Better Ecommerce Conversion With Big Data Thanks TO Granify | BI Revolution | Scoop.it
Granify uses big data & machine learning w/ artificial intelligence for ecommerce stores when customers are leaving and sends a message to keep them.
Martin (Marty) Smith's insight:

Cool way to see inside your ecommerce website's metrics and find keys to convert better. Finding LEAKS and putting out fires these days isn't easy. If this app has half the Big Data strength they say the tool could help increase conversions, lower acquisition costs and plug leaks.

All websites leak. I'm skeptical about the claim to fill 95% of the leaks, but who cares. When I was a Director of Ecommerce tiny improvements in things like cart abandonment could have made a huge different.

A half a point improvement in cart abandonment would have been worth a million bucks to my old site. You don't have to create sweeping improvements to make much ore money and that is why every ecommerce website should be a testing culture constantly trying to "beat control".

Sounds like Granify can help with all of the testing, analysis and constant iteration of an ecommerce website.  

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Rescooped by Martin (Marty) Smith from Content Creation, Curation, Management
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Cool C.O.N.V.E.R.T.S. Mnemonic From @KISSmetrics

Cool C.O.N.V.E.R.T.S. Mnemonic From @KISSmetrics | BI Revolution | Scoop.it
You don’t want people to just visit your page. You want them to take action once they are there.

Via GrupoNeo, massimo facchinetti
Martin (Marty) Smith's insight:

KISSmetrics Mnemonic For Landing Pages

C
= Clear Call to Action
O = Offer
N = Narrow Focus
V = VIA: Very Important Attributes
E = Effective Headline
R = Resolution-Savvy Layout
T = Tidy Visuals
S = Social Proof

If I had to summarize the pieces of this mnemonic that are clear like VIA, Resolution Savvy Layout and Tidy Visuals in 3 words they would be, "LESS IS MORE" and SIMPLE Beats COMPLICATED.

Take out Occam's Razor and then, when you think you've shaved everything possible off the landing page shave another 25% and you will have created a great TEST page. First test? Shave another 25% and see who wins.

Rinse and Repeat.

 

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10 Ways You Will Convert More Customers With Easy To Apply Psychology [Infographic]

10 Ways You Will Convert More Customers With Easy To Apply Psychology [Infographic] | BI Revolution | Scoop.it

 

Excerpted from article:

 

The “secret” to more sales is as simple as understanding just what your buyer wants (and expects) from your business.

 

We are all different, but in many instances our brains are prone to react in a similar manner.

 

Understanding these subtleties in the human mind can help your business find creative ways to ethically move more buyers towards saying “Yes!” to your products or services.

 

In this Infographic are 10 studies that reveal such insights into the minds of your customers.

 

1. Setting Minimums Helps Customers Break Through Action

2. Create Better Brand Engagement by Labeling Customers

3. Learn How to Sell to Your 3 Types of Buyers
4. Admit to Shortcomings in Order to Highlight Your Strengths
5. Implement Urgency… the Smart Way!
6. Appeal to the Need for Immediate Satisfaction
7. Don’t Be Afraid to Make an Enemy
8. Stand for Something that Customers Support
9. Create Persuasive Arguments by Playing Devil’s Advocate 

10. Keep Customers on Their Toes

 

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

To deepen the points just mentioned read the full article here:http://bit.ly/UbnfAU

Marty Note [great tips and write up by Agostino. Kudos to @GregoryCiotti for some great conversion work. He has a free ebook on the link too. Going to download his book and report back.)


Via Agostino Caniato, SwipeZoom
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The Seven Deadly Sins of Copywriting | Springboard SEO

The Seven Deadly Sins of Copywriting | Springboard SEO | BI Revolution | Scoop.it
Selling online is a bit of an art. Before your visitors reach your shopping cart, call your 800 number, or click on that submit button—in fact, from the...

 

Excellent post by Matt over ay Springobaord SEO

1. Fluff
2. Negativity
3. The passive voice
4. Feature-oriented content
5. Marketese
6. Me-oriented content
7. Keyword abuse


Via Level343
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Internet Marketing's 3Cs: Content, Community, Conversion - Curatti

Internet Marketing's 3Cs: Content, Community, Conversion - Curatti | BI Revolution | Scoop.it
Internet marketing's "perpetual motion" machine is based on content creating community and, after winning hearts and minds, community becomes conversion.
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Rescooped by Martin (Marty) Smith from Public Relations & Social Media Insight
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What Comes After Social Media? And Why You Should Have Paid More Attention In Math Class

What Comes After Social Media? And Why You Should Have Paid More Attention In Math Class | BI Revolution | Scoop.it

I started blogging in 2005, and started checking out Twitter and Facebook in 2007.  While these tools have been popular topics for individuals for a while now, companies really didn’t begin to take an interest in social media as a pseudo-business tool till around 2008 or so.  


So for five years, social media has been the next ‘it’ thing. But eventually, we’ll all move on to talking and obsessing about something else.  Even now, some people are beginning to say that social media’s bubble is about to burst.  So when social media is officially no longer the ‘cool kid’ in school, what will take it’s place?


One idea that’s been gaining traction in the last year or so is that of Big Data.  In simplified terms, it’s collecting massive amounts of data about a sample (such as your customer base), and then analyzing that data in order to spot trends and characteristics about the customers that you might otherwise miss....


Via Jeff Domansky
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Martin (Marty) Smith's comment, February 9, 2013 9:42 AM
Yes, I see "Big Data", predictive and conversion analytics as the next frontier too. As if I wasn't reminded of this every day, our future is about to prove we should have paid more attention in math class :).M
Rescooped by Martin (Marty) Smith from Growing the Online Campus
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Building High-Converting Landing Page Forms

Building High-Converting Landing Page Forms | BI Revolution | Scoop.it

 

Excerpt from the article:

 

In this guide, you will learn how to optimize your landing page forms to maximize your conversion rate without sacrificing your lead quality.

 

Forms do a lot of jobs on landing pages. Jobs like:

 

- Asking for contact information

- Qualifying a lead
- Segmenting leads to different sales funnels
- Initiating a purchase
- Subscribing to a newsletter
- Downloading a white paper or free trial

 

All of those specific jobs are implementations of every landing page’s one main goal: to advance the visitor down a path that leads to that visitor becoming a customer.

 

It is important for you to understand what your customers look like if you want to design a conversion funnel that produces customers and not something less useful like.

 

1. Focus Your Funnel

2. Rules for Humane Form Validation

3. Do Security Right

4. Lose The Gimmicks

5. Read The Back Of The Box

6. Test, Test, Test

7. Form Follows Function

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

To deepen the points just mentioned, read the entire article here: http://bit.ly/KeUGiL

 


Via Agostino Caniato, Robin Holt McLaren
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