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A few studies have emerged recently looking at showrooming behavior - referring loosely to the practice of checking out a product in-store only to to buy it online at a lower
Retailers are so stupid sometimes. I love Target's attempts to stop showrooming. What his article brings into clear relief is you may NOT want your showrooming numbers to go down because: 1. Showroomers are more likely to BUY than the control (non-showroomers).
2. You may push the visit away altogether and showroomers will just stay home and buy eliminating any chance for upsales or a decision to buy something now.
3. Showroomers as a group are impulsive, so you WANT them in your store (my position all along). If I ran a brick and mortar retailer, and I THANK GOD I don't and will never, I would look for ways to embrace showrooming. Put tags on the shelf with staff @names, curate a "best showrooming" feature and create content on How To Showroom. When in doubt LEAD when in further doubt LEAD MORE.
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