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Content Curation: 7 Reasons Why You Must via @HaikuDeck

Content Curation: 7 Reasons Why You Must via @HaikuDeck | BI Revolution | Scoop.it

We shocked a SEO Meetup suggesting 90% curation to 10% content creation. This deck explains why you MUST curate content. Content curation is a CSF (Crtical Success Factor) for online marketing.

7 Reasons You Must Curate Content
* Can't Create Sustainable Online Community Without Curating.
* Reach.
* Costs.
* Digitally Listening (is different).
* Authority.
* Tribes.
* Sustainable Online Community (so important its worth two listings).

Content curation is how you TEST and so protect your site's content creation. Content curation lowers your content creation costs and insures your current SEO ranks. Bet you agree, after flipping through this Hailku Deck (slides) content curation is a CSF (Critical Success Factor) for digital marketing.

Promise to follow with a deck on our favorite tools for content curation with @Scoop.itat the top of the list.

WOW, over 500 views in six hours thanks to Haiku Deck making Content Curation: 7 Reasons You Must a Featured Deck:
https://www.haikudeck.com/gallery/featured

Go directly to the deck
http://shar.es/1X0Rrc

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What Is the Value of A Link? Only Context Will Tell via @Dixon_Jones Majestic SEO

What Is the Value of A Link? Only Context Will Tell via @Dixon_Jones Majestic SEO | BI Revolution | Scoop.it

Klout, Context & Links
This post links to my G+ summary in prelude to my http://www.curatti.com blog post tonight. Here are some preliminary thoughts on the page of notes I took during Dixon Jones talk.

Links & The Real Value of Content
Dixon works at Majestic SEO (http://www.majesticseo.com/ ). Majestic is asking the right question - what is the value of a link. They've even created tools that help intelligently answer that question.

"Inbound links" as a measurement is clouded by "bot spam". In a great example of the power of the "flow" tool Dixon shared. Even more powerful was an example of Majestic SEO vs. two competitors. On a purely inbound link review Majestic doesn't win.

But are all of those links valuable? Value is contextual and any spammy ways of inflating inbound link numbers need to be discovered and factored out.

Once links are run through Majestic SEO's "trust flow" tool evaluating where links came from and the respective trustworthiness of sites sending links in Majestic wins the comparison.We finally have a tool to separate white and black hats.


Think of that for a second. If you were to simply use aggregate inbound links you would buy ads with Majestic's competition or, and this is worse, you might think the competition's inflated (probalby by spam) value is something you should buy.

Once the Majestic SEO tool separates wheat from chafe a more accurate and "influential" picture emerges. SEOs and Internet marketers know how to parse page spread, social following and inbound links to pierce the veil of most who spam, but, for an outsider, "most links" may translate into "most trusted".

There is the web's biggest rub. Since the web is an interconnected system discovering if real people who have real value are passionate about a site tool, or brand with metrics such as high inbound links or big pagespread (pages in Google) is the only way to make an informed decision UNTIL Majestic wrestled context and content to the ground.

Curagmai & Majestic
The reason our Startup Factory funded startup Curagami and Majestic fit together like Lego blocks is relationships between a site and its 1% Contributors, 9% Supporters and 90% readers. Curagami helps FIND the Contributors, Supporters and Readers and Majestic helps define each of member of those "tribes" by their CONTEXTUAL influence. I may not have high Klout and be irrelevant for a conversation about women's fashion, but be perfect to help discuss cycling (since I rode a bicycle across America in the summer of 2010). .

If the first job is to FIND Contributors, Supporters and Readers and the second is to ask them to JOIN with Contributors and Supporters high on the Ambassadors list then the 3rd job is to contextually empower advocates in each group. We know the future is about community and real people not bots are the building blocks of online community.

What Dixon shared today and Majestic SEO has been working hard on is helping marketers know what kind of ASK will work best for Jill, John and Bob. Jill might know women's fashion, pets and be a car mechanic in her spare time. John may know email marketing, gourmet cooking and wines. Bob may know finance and cycling.

Curagami helps find 'em & Majestic helps define 'em in order to create an ASK that works. Powerful and very cool tool since the future is about building community and not every Contributor, Supporter and Reader who visits your site is the same. As we begin to create "rich personas" thanks to tools such as Majestic and Curagami our content relevance will go up, and up and UP.

If you are thinking more content relevance = more LOVE and MONEY we agree :). M




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The Cost of Value (and how it is changing) via @DavidAmerland

The Cost of Value (and how it is changing) via @DavidAmerland | BI Revolution | Scoop.it
The dynamic equation between value and cost is being redefined by the semantic web.
Martin (Marty) Smith's insight:

Another great "value system" post by author David Amerland. I'm going to quote a big chunk and then come back with some thoughts:

From David's Post
The message of the 21st century is clear: The cost of production is immaterial if the value of a product is uncertain. Companies that understand that operate differently. Amazon invests an incredible amount of money in warehousing technology and delivery infrastructure to make shopping easier (the value is being transferred to the experience). Google spends untold millions in research and development of products it gives away free (the value becomes apparent only when a brand-based purchasing opportunity arises, like in advertising or a Google product). Apple now disregards the cost of upgrades to its iOS because it values the sustained attention of its customers.

These three companies understand that the real value comes in achieving a balanced equation of personal use of their products (uniqueness) rather than scarcity. As a matter of fact their value equation then becomes Value = Uniqueness/Scarcity where the lower the scarcity value is the greater will be the delivery of overall value even if uniqueness remains the same.

Marty Note
I read those paragraphs several times and then did the math. Doing the math helped (lol). Let's say a product has a uniqueness value of 10 and a scarcity value of 2:

Value 5 = 10 (uniqueness) / 2 (Scarcity)
Value 10 = 20 (uniqueness) / 2 (Scarcity)

Now let's up the scarcity value and see what happens to the product's
"perceived" or overall value:

Value 2 = 10 (uniqueness) / 5 (Scarcity)
Value 4 = 20 (uniqueness / 5 (Scarcity)

This reminds me of a conversation I had with J. Langdon when he was the President of Topps baseball cards. I knew J from my tenure at M&M/Mars. J. explained how he knew he was feeding a losing proposition.

His product, baseball cards, needed to have a high scarcity value for it to continue to matter in the artificial marketplace they and other manufacturers created.

The rub was Topps needed to sell baseball (and fantasy) cards in numbers that drove their scarcity numbers down.They suffered a Sophie's choice: either sell enough cards to be able to pay their fixed costs and stock holders and so destroy the market (of perceived exclusivity) or sell too few cards to cover costs keeping perceived exclusivity up but destroying the business none-the-less.

And then the mobile phone was born and bye bye baseball and fantasy cards. Topps needed an Apple-lke pivot. They needed to GIVE the baseball cards away free in support of something ore unique and valuable - the experience of a crowdsourced mobile game or a Threadless-like community where people compete to win coveted printing contracts much the way baseball players compete to get paid God-like sums.

Topps was a casualty of David's "new math". The greater the scarcity of the core product the more nails in the business model's coffin. This discussion reminds me of another conversation. When the founder of Tough Mudder said, "Experience is the new branding" it struck me as highly significant.

I would build on David's thoughts to note the reason scarcity wrecks such havoc with a product or brand's value is COMMUNITY CAN"T FORM. Community is the experience we seek. If community can't form value or "perceived value" as J used to call it  goes down rapidly just ask any baseball card collector :).

David's core "value system" post is here (and a #mustread):
http://davidamerland.com/seo-blog/692-what-if-we-had-a-new-value-system-for-goods-and-services.html

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malek's curator insight, March 11, 2014 11:34 AM

A great piece about going back to basics, human psychology. Understanding the mental triggers  of cost vs value,  novelty in tandem with scarcity. Hidden between the lines is dopamine, the pleasure hormone. 

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Curators Create Metadata For An Emerging Collective Intelligence [+Robin Good Note]

Curators Create Metadata For An Emerging Collective Intelligence [+Robin Good Note] | BI Revolution | Scoop.it

Robin Good: Participatory culture writer and book author Henry Jenkins interviews cyberculture pioneer Howard Rheingold (Net Smart, 2012) by asking him to explain some of the concepts that have helped him become a paladin of the  and "new literacies" so essential for survival in the always-on information-world we live in today.


This is part three of a long and in-depth interview (Part 2, Part 1) covering key concepts and ideas as the value of "community" and "networks", the architecture of participation, affinity working spaces, and curation.

Here is a short excerpt of Howard response to a question about curation and its value as both a “fundamental building block” of networked communities and as an important form of participation:


Howard Rheingold: "...at the fundamental level, curation depends on individuals making mindful and informed decisions in a publicly detectable way.


Certainly just clicking on a link, “liking” or “plussing” an item online, adding a tag to a photograph is a lightweight element that can be aggregated in valuable ways (ask Facebook).


But the kind of curation that is already mining the mountains of Internet ore for useful and trustworthy nuggets of knowledge, and the kind that will come in the future, has a strong literacy element.


Curators don’t just add good-looking resources to lists, or add their vote through a link or like, they summarize and contextualize in their own words, explicitly explain why the resource is worthy of attention, choose relevant excerpts, tag thoughtfully, group resources and clearly describe the grouping criteria."


In other words, "curators" are the ones creating the metadata needed to empower our emerging collective intelligence.


Curation Is The Social Choice About What Is Worth Paying Attention To.


Good stuff. In-depth. Insightful. 8/10


Full interview: http://henryjenkins.org/2012/08/how-did-howard-rheingold-get-so-net-smart-an-interview-part-three.html




Via Robin Good
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Shaz J's comment, September 3, 2012 3:20 AM
You're welcome :)

It's interesting interesting that you mention POV and stance, as that is not something I had explicitly articulated for myself, but naturally it must be implicitly true. In that sense, it reminds me (again) that curation forces self-reflection in order to present the content better, and that can only be a good thing.
Liz Renshaw's comment, September 8, 2012 9:57 PM
Agree with posts about curation guiding self reflection. This interview in particular is top value and two of my fav people indeed.
Andrew McRobert's curator insight, August 19, 2014 8:43 AM

8. This links a series of three interviews quite lengthy but there is some insightful information for the novice in the digital information age. There is video links within the article, including a great question and answer with Robin Good on curation. The video brings a balance to this inclusion.

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Badges, Badges, We DO Need Some Stinkin Badges To Gamify Community | Ninja Post

Badges, Badges, We DO Need Some Stinkin Badges To Gamify Community | Ninja Post | BI Revolution | Scoop.it
When it comes to forums and gamification we prefer to keep things simple. Allowing users to give out reps to other users for adding valuable content is the best example of forum gamification because we want to reward ...
Martin (Marty) Smith's insight:

Great simple gamification via 3 badge types for your community.

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Tour de Curagami - What's Your Score? #freereport via @Curagami

Tour de Curagami - What's Your Score? #freereport via @Curagami | BI Revolution | Scoop.it
We created Curagami to answer a single vexing question. What content should you create and why? Our Curagami Reports answer that question for you.
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Internet Marketing's 3Cs: Content, Community, Conversion - Curatti

Internet Marketing's 3Cs: Content, Community, Conversion - Curatti | BI Revolution | Scoop.it
Internet marketing's "perpetual motion" machine is based on content creating community and, after winning hearts and minds, community becomes conversion.
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5 Vital Facebook Reports Every Community Manager Should Know

5 Vital Facebook Reports Every Community Manager Should Know | BI Revolution | Scoop.it
Learn how Facebook Insights reports and public data sources can help you understand, at a granular level, the way your community consumes the stories you create, your fans demographic information, and how users are engaging with your competitors.
Via Manuel Thomas
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