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Suggested by Jurij Burchenya
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How to Sell Online Without A Huge Following

How to Sell Online Without A Huge Following | BI Revolution | Scoop.it
Everything you need to know before you can start to sell digital products online even without a large following.
Martin (Marty) Smith's insight:

Selling Stuff Online
This Jurij Burchenya post includes excellent tips and demonstrates one very cool content marketing idea. We love the big green "click this button to get a list" riff in this post.

Your content needs to appeal to readers and scanners. Jurij's big green button will encourage scanners to quickly get and use the essence of his article. Well done. 

 In addition to Jurij's tips we would add:

* Magazine Your Content - create expectations about what will happen each week, month or quarter and then exceed those.
* Create stores on scaled sites like Amazon, eBay and Etsy.
* Use PPC to teach you how to form offers and what content is gold. 
* Gamify your content (see our Haiku Deck on the topic here: https://shar.es/1vgyKm ) with contests and games.

Do any two of those ideas plus the ditch digging Jurij's post describes and you will build a following, sell things and have fun. How do I know? I'm a former Director of Ecommerce who managed teams who made more than $30M online during my tenure :). Marty 

 

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The Secret to Creating a Memorable Blog

The Secret to Creating a Memorable Blog | BI Revolution | Scoop.it
Do you have a blog with great content, but miss out on the traffic you hoped for? Make your audience remember YOU by learning the secret to a memorable Blog
Martin (Marty) Smith's insight:

Great "ditch digging" blogging tips.

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Design A Blog With Personality By Using Neuroscienc

Design A Blog With Personality By Using Neuroscienc | BI Revolution | Scoop.it
So, how can you harness this knowledge to your advantage? Let’s look at some of the most notable studies on the subject and how you can apply that directly to your blog.
Martin (Marty) Smith's insight:
Thought this was a cool mashup by Kissmetrics. Write to the psychology of the browser is similar to how we use personas in email.
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