BI Revolution
33.2K views | +2 today
BI Revolution
Marketing Truth via Data
Your new post is loading...
Your new post is loading...
Rescooped by Martin (Marty) Smith from Curation, Social Business and Beyond!

Marketers Must Become Curators to Help Internet Users Who Are Drowning in Data

Marketers Must Become Curators to Help Internet Users Who Are Drowning in Data | BI Revolution |

This piece was written by Jean-Paul De Clerck for Selligent. I selected it because it reconfirms what we already know as consumers of content and as content marketers trying to reach their audiences.  

Magnify's  "Digital Lifestyle" research shows that it's becoming more difficult for so-called professional web users to:

**cope with the stream of communication and

**to distinguish essential information from less important information.

A massive tidal wave in figures

**64% of the participants said that the information they receive had increased over 50% in comparison to the previous year

**Nearly 73% of the respondents described the information overload with superlative terms souch as a "roaring river" or a massive tital wave

It is simply becoming more difficult for people to filter information. And it's very important to realize that this is not caused by technology only, and that it will not be solved by technology.

**In their interactions with consumers and customers, companies have a responsibility to make it as easy and valuable as possible for people.

Here are some takeaways:

**Simplify your cross-channel messaging: improve and personalize your communication

**Marketers must ensure that their messages are targeted and synchronized.

**They should avoid overlapping communication and marketing fatigue. Read white paper 

**They should also let people choose their own communication channels more.

**Provide alternatives, because people will increasingly search for them in their quest for coping with information.

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

Read full article here: []

Curatti was founded to address this issue and much more. Please visit us at our fan page.

Via janlgordon
No comment yet.
Rescooped by Martin (Marty) Smith from SOCIAL MEDIA, what we think about!!

Ultimate Guide For Facebook Comments On A Blog

Ultimate Guide For Facebook Comments On A Blog | BI Revolution |

An excellent guide for creating your own implementation of Facebook comments on your website. Easy to follow and implement. Test, you will be surprised! [note Martin Gysler]

Using Facebook Comments on your blog offers your readers a way to instantaneously comment on posts, as well as to share them without having to do any work. If you think this type of commenting system will suit your audience, read on to find out how you can implement it the right way.

Step 1: Create A Facebook App

Before you actually generate the Facebook Comments code and implement it on your blog, you need to create an app for your site.

  1. Go to
  2. Click Apps
  3. Click Create New App
  4. Enter an App Display Name and Namespace

Via Martin Gysler
Carey Leahy's comment, February 4, 2012 5:12 PM
Well done Martin - I think you are 'curating' well in this environment by adding your perspective as a 'note' - I've noted it!
Martin Gysler's comment, February 5, 2012 10:30 AM
Thank you Carey, I'm glad you has noted it... .-)
Rescooped by Martin (Marty) Smith from SOCIAL MEDIA, what we think about!!

How to Systematically Build a Mountain of Links

How to Systematically Build a Mountain of Links | BI Revolution |

Looking for how to increase traffic to your blog or website, this article will give you some very useful information to achieve your goal. [note MG]

We’ve all been taught to create high-quality content to attract links. This argument is usually stated in the context of a blog that basically becomes an authority where you start to build a following around consistent, fresh content—think big sites like Problogger or Boing Boing.

This is not the technique I’m talking about.

Today, I’m talking about a link-building technique that’s bigger, better and quite possibly able to put you on the map faster than you would ever imagine. I’m talking about building a linkable asset—something you do by following the steps I’m about to describe.

First, let’s define “linkable asset.”

What is a linkable asset?

Read more:

Via Martin Gysler
No comment yet.