I've often thought Slideshare was the great underutilized weapon of content marketing. Thinking that and having the data to prove are two different things.
Thanks to the team at Scoop.it we now have the data to prove what I've FELT. In an extensive study the Scoop.it team shifted my thinking on Slideshare.
Always knew Slideshare was POWERFUL SEO VooDoo because I've had several decks BLOW UP such as:
Absolute #1 position on "Storytelling is the new SEO" and has been top ranked for over a year.
This deck held on for a year and has slide out of ranking now.
You don't get much more SEO competitive than "Storytelling is the New SEO" and "Content Marketing Network so personal validation supports the Scoop.it team's great work here.
The other paradigm they shifted for me today was thinking of Slideshare as an important "visual marketing" tool. Decks are LEAN, FAST and VIRAL so great ways to share and build authority and traffic. Just wish I could get my Slideshare profile styled better. Anyone know the secret sauce for that?
Great work Scoopiteers!