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5 Trending Haiku Decks: Crowdfunding to the Clash

5 Trending Haiku Decks: Crowdfunding to the Clash | BI Revolution | Scoop.it


Total Haiku Deck Views: 73,549
% Increase: 5% (10-2 - 11-4)
+ Views: 3,324 (in a month)

Trending Decks

#1 Crowdfunding Tips From The Clash http://shar.es/10JzN6
+127% views gain 330


#2: Gamify Content Marketing http://shar.es/10JzyC
+115% views gain: 618

#3 Tomorrow's Ecommerce http://shar.es/10Ji5W
+115% views gain 248


#4 Invisible Giant of the New SEO http://shar.es/10Jiw0
+113% views gain 428

#5 Five Holiday Design Tips http://shar.es/10JiIE
+112% views gain 92

Top Deck
Startups Tips From Warren Buffett http://shar.es/10JiM2
total views 8,100

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A Look Behind The Big Data Twitter Curtain Thanks To A Wizard

A Look Behind The Big Data Twitter Curtain Thanks To A Wizard | BI Revolution | Scoop.it

What factors go into determining how many Twitter followers you gain (and lose) each day? I analyzed thousands of accounts to find the answer.

 

Key takeaways

 

The types of content you tweet have significant impacts on attracting and keeping followers.Hashtags probably aren't dead.Each tweet that includes an image, has a hashtag, is a retweet, or mentions someone associates with 2-6% more daily followers.


Just as it does with Rand, your account will likely have individualized factors that move the needle for you.You can explore these via Excel! Check your Followerwonk account for a complimentary spreadsheet of your Twitter activity.Don't forget to follow me @petebray so that I can test whether this blog post significantly moves my follower count! :) And let me know what you uncover.







Via Jeff Domansky, SowreLab, SocialEvolutionism
Martin (Marty) Smith's insight:

Brilliant big data analysis of Twitter says save your great tweets for the weekday, cut down on URL usage and do include hashtags. Great insight from a pile of Twitter data slapped into shape by an ACE quant.





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mircoooo's curator insight, September 2, 2014 1:45 PM

Hashtags werden in dem Maße problematisch, in welchem das Hashtag Spamming weiter zunimmt. Insbesondere Instagram ist hier ein Treiber dieser unguten Entwicklung und Crossposting.

 

Nevermore Sithole's curator insight, September 3, 2014 2:32 AM

Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some Excel Tips)

Benjamin Labarthe-Piol's curator insight, September 3, 2014 11:33 AM

Insightful

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Meeting An Invisible Giant In Near Real Time

Meeting An Invisible Giant In Near Real Time | BI Revolution | Scoop.it

New SEO's invisible Giant uses magician tricks such as Google's floating filter bubbles, social media's disappearing act & friends you never knew you had.

Wow, what a day for Invisible Giants. After my Haiku Deck account went down taking the fastest "views" deck we've ever created into the void we received a dramatic lesson in almost every "Invisible Giant" idea discussed.

TIME and the growing importance of "near real time" response was absent. Not anymore (lol). Wrote up what happened today as an example of "Invisible Giant" values and just how our online marketing world is turns on a different axis now.

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Social Media Trends 2014 | Visual.ly Video

Social Media Trends 2014 | Visual.ly Video | BI Revolution | Scoop.it

The social media trends in the US for 2014: twitter, snaptchat, instagram, Vine...

Marty Note
Cool video but MUTE it before you play it (horrible music) and don't be doing three things at once since great stats fly by fast.

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Test OFFERS & Other $ Things: DM Strategist Ted Grigg Interview

Test OFFERS  & Other $ Things: DM Strategist Ted Grigg Interview | BI Revolution | Scoop.it

We're very excited to share this new blog interview with you featuring direct marketing strategist Ted Grigg from DMCG. Ted shares an enormous wealth of knowledge.

Marty Note
Pay particular attention to how Ted Helps define FOCUS as MONEY. That strategic alignment is a strength of Direct Marketers (DMers). The highest converting blog online is Schwan's at 46%. Creative isn't bad,but it is clearly not their focus. Ringing the register...is clearly their focus :).  Marty  

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Internet Marketing's 3Cs: Content, Community, Conversion - Curatti

Internet Marketing's 3Cs: Content, Community, Conversion - Curatti | BI Revolution | Scoop.it
Internet marketing's "perpetual motion" machine is based on content creating community and, after winning hearts and minds, community becomes conversion.
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Why Facebook Sucks For Marketers

Why Facebook Sucks For Marketers | BI Revolution | Scoop.it

Why Facebook Sucks For Internet Marketers
* The minute you figure something out they eliminate or change it.
* They HATE marketers and think we are all spammers.

* There is no "mutual benefit" since minute you figure something that works out they take it away. 
* Facebook is always about the PROMISE of ROI never actual ROI!

I was excited and ready to give Facebook another chance. I'm reading Gary Vanderchuk's Jab, Jab, Jab, Right Hook and he makes a compelling case for Facebook Sponsored stories. Put the book down and am about to tweet how interesting sponsored stories sounds and I get a Mashable alert that sponsored stories will be eliminated on April 9. 

Boy have I been to this rodeo before. As a Director of Ecommerce we spent thousands trying to solve the riddle that is Facebook marketing (we never did preferring to give up instead). Why any IMer would spend time and energy on a platform that clearly HATES US is a strange mystery. 

They hate us because we are spammers, stupid or don't get how to be "native' on their platform. The only reason Facebook gets any time or budget is the promise of a billion connected users with an amazing BI overlay. Problem is if the minute you finally find something that works they eliminate then Facebook wins again and we marketers are stupid indeed. 

As I point out in this post on GPlus, we are doing our bit. We want to tell great stories, we want to learn how to tell great stories on Facebook and other social platforms. Marketers ARE NOT THE ENEMEY, so please stop treating us as if we are or shame on us for continuing to fund such bad treatment. 

With the growth of "niche, targeted and closed" social nets most are prediciting for 2014 maybe we will have new ways so share our stories, new ways to learn from our customers and Facebook can do what it does best - let you share pictures of your children with your parents.  

 

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Alison D. Gilbert's curator insight, February 27, 2014 8:45 AM

The above points about facebook are so true. I have been saying this all along on my Page Cover Mastery, facebook page. http://www. facebook.com/PageCoverMystery
They make so many changes that I was calling it Page Cover Mystery for a while. 

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Agnostic Wins - How A Rebel Army Can Still Win Despite New Google

Agnostic Wins - How A Rebel Army Can Still Win Despite New Google | BI Revolution | Scoop.it

This Haiku Deck and ScentTrail Marketing blog post captures ideas percolating from launching one of the first crowdfunding cancer research platforms (http://www.curecancerstarter.org) l last week.

One of the big Should of Had A V8 moments last week was the realization that the way the new Google set the table does not favor a rebel Rat-Tag army.

Since climbing the latter to AUTHORITY and TRUSTED status now can take years and you will have a giant pissing our your head every step of the way, better to create conversations not website and then inject your conversation into their castles via widgets, apps and white label embedding.

Can a rebel army survive when the new Google swings the machine gun so deliberately and giants are trying to knock rebels to the ground? Yes IF they THINK WEB FIRST and this post should help with that.

What about you? Do you think web first already? How did you get there? What have you changed?

 

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5 Social Media Analytics Companies You Should Check Out

5 Social Media Analytics Companies You Should Check Out | BI Revolution | Scoop.it
5 Social Media Analytics Companies You Need To Check Out
Search Engine Journal
We don't need to remind you on the importance of social media analytics for marketers and businesses.
Martin (Marty) Smith's insight:

Excellent post with "new to me" cool tools. Can we ever have enough great analytics tools? Nope :). M 

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Seize The High Ground: Marketing Success with Google+ [Infographic]

Seize The High Ground: Marketing Success with Google+ [Infographic] | BI Revolution | Scoop.it

Google+, the world’s second biggest social network, is changing the online landscape.

The Google+ Guide from Vocus provides everything you need to know in a step-by-step format, from setting up your page to engaging better and measuring success.


Via Lauren Moss, Antonios Bouris
Martin (Marty) Smith's insight:

Google plus remains the most disruptive social network. I do a lot of SOWT (Strengths, Opportunities, Weaknesses, Threats) analysis. One thing comes up over and over. Many competitors are killing each other on Facebook and or Twitter, but few seize the high ground that is Google plus.

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Business and Marketing's comment, September 13, 2013 1:39 AM
I love infographic .It is the easiest way to explain what we are trying to say or what we have achieved in our life time or business.
IOANNIS APOSTOLOU's curator insight, September 13, 2013 9:12 AM

New statistics for google+!!!

Jean-Marc Trésor's curator insight, September 27, 2013 12:03 PM

Search

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Set Up a Social Media Listening "Radar" Like This [Infographic] To Listen, Engage & Respond (LER)

Set Up a Social Media Listening "Radar" Like This [Infographic] To Listen, Engage & Respond (LER) | BI Revolution | Scoop.it

Build your own free social media command center: free tools to listen, engage and respond #infographic #socialmedia

Marty
More and more I think the only way to manage the NOWness of Internet marketing is with a real time setup like this.


Put your favorite searhes on one screen, your Online Reputation Management on another and competition on the third then rinse and repeat until you can't miss anything and before you know it the wall if full of monitors (sort of like the Network Operations Center at Atlantic BT will take a picture of that soon).  

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The Facebook Conundrum - Does Facebook Make Money?

The Facebook Conundrum - Does Facebook Make Money? | BI Revolution | Scoop.it

The Facebook ROI Mystery
This post combines several recent infographics one from my friend Bill Ross  @LinchpinSEO and another from @JeffBullas to ask a simple yet complex question. Does Facebook make money. 

I hate answering questions in the negative, but I can't see other way to answer this one. I called on a piece I wrote over a year ago - Social Media Marketing The Most Important ROI ( http://www.atlanticbt.com/blog/social-media-marketing-the-most-valuable-roi/) to answer in the negative. 

What if you DON'T create ROI losing social media marketing? The answer to that question is PAIN and then more PAIN. Even if you've failed 100 times my advice is to fail 100 more times, and to reframe your #SMM discussion. 

Ways to Reframe Your SMM ROI Thinking

  • Don't require same ROI from Social as from everything else (go easier).
  • Don't spend less than 10% of your marketing budget on social media.
  • Be generous with conversion funnel attribution (very generous). 
  • Don't look for Stimulus - Response curves in social. 
  • Invest in social for our FUTURE even if you FAIL now. 
  • Failing just means you need to test more. 
  • Contests and Games, Games and Contests


Facebook and Social Media Marketing may be a mystery wrapped in an enigma, but stay the course. Keep at it even if it means failiing miserably 100 more times :). 

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69 Free Social Media Monitoring Tools [UPDATE 2013]

69 Free Social Media Monitoring Tools [UPDATE 2013] | BI Revolution | Scoop.it
If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services.
Martin (Marty) Smith's insight:

Great "new to me" tools in this list along with some favs. 

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Can You Control A Super Computer With Twitter? Stephen Wolfram Says Sure Tweet-a-Program

Can You Control A Super Computer With Twitter? Stephen Wolfram Says Sure Tweet-a-Program | BI Revolution | Scoop.it

Wouldn't it be great if you could just call up a supercomputer and ask it to do your data-wrangling for you? Actually, scratch that, no-one uses the phone anymore. What'd be really cool is if machines could respond to your queries straight from Twitter. It's a belief that's shared by Wolfram Research, which has just launched the Tweet a Program system to its computational knowledge engine, Wolfram Alpha. In a blog post, founder Stephen Wolfram explains that even complex queries can be executed within the space of 140 characters, including data visualizations.


In the Wolfram Language a little code can go a long way. And to use that fact to let everyone have some fun with the introduction of Tweet-a-Program. Compose a tweet-length Wolfram Language program, and tweet it to @WolframTaP. TheTwitter bot will run your program in the Wolfram Cloud and tweet the result back to you. One can do a lot with Wolfram Language programs that fit in a tweet. It’s easy to make interesting patterns or even complicated fractals. Putting in some math makes it easy to get all sorts of elaborate structures and patterns.


The Wolfram Language not only knows how to compute π, as well as a zillion other algorithms; it also has a huge amount of built-in knowledge about the real world. So right in the language, you can talk about movies or countries or chemicals or whatever. And here’s a 78-character program that makes a collage of the flags of Europe, sized according to country population. There are many, many kinds of real-world knowledge built into the Wolfram Language, including some pretty obscure ones. The Wolfram Language does really well with words and text and deals with images too.



Via Dr. Stefan Gruenwald, Warwick Raverty
Martin (Marty) Smith's insight:

Now THIS is coolest thing I read today. Ever see the great movie 3 Days of the Condor when Robert Redford calls the computer and via a series of commands tracing a phone number. That was COOL. This "tweet-a-program" to control a super computer with 140 characters is awesome. 


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Dads Are Hot Again: Dove's New Campaign Shows What Dads Really Do

Dads Are Hot Again: Dove's New Campaign Shows What Dads Really Do | BI Revolution | Scoop.it

Dove Men+Care’s digital campaign for Father’s Day riffs off the idea that dads are sick of their Ward Cleaver image and want credit for changing diapers, making dinner and consoling heartbroken teens. But this creative isn’t all touchy-feely—it’s based on some hard data.

Marty Note
I'm tired of the MAN as IDIOT trend. 2014 seems to be a redemption year. Men and dads are leading the charge. For a long time the cardboard "stupid man" populated commercials, movies and TV for far too long.

I get it. The pendulum swings hither and yon, to and fro. Perhaps one of the web's conversational benefits is brands see customers as people instead of "consumers" or "users".

We are neither simply consumers or users.We are people caught in a divine comedy. MEN aren't cardboard stereotypes meant to supply a cheap punchline or a cliche or two. We men are hard working, confused and learning as we go much like our beautiful sisters.

If the web can eliminate nasty yet ubiquitous cardboard stereotypes every man on the planet will be in the web's debt. What great "men are for real" campaigns have you seen this year?

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A Brief History of Social Listening: Tools & Tips To Listen Better via @cendrinemedia

A Brief History of Social Listening: Tools & Tips To Listen Better via @cendrinemedia | BI Revolution | Scoop.it

Marty Note - Digital Listening Is Different
Cendrine and I are having a great conversation on G+ about the nature of listening online. Cendrine's great post shares TIps and Tools so you can become a tuned online listener. 

Great post. Here is what I shared on G+:

Are You Listening...Digitally?
Digital #listening  is different. Conversations provide nonverbal clues missing online, but online provides other kinds of clues. Online clues are easy to walk by without even knowing you just missed a clue. 

Examples of missed online clues abound and include:

* Small Follow Back % (sends "we don't listen" signal). 
* Pushing only YOUR content (need to act less proprietarily to become or act as an #authority ).
* Not curating or rewarding #ugc  (User Generated Content).
* Not responding to @yourtwitter mentions with RTs and thanks.
* Not responding to direct @yourtwitter messages.
* Not responding to Twitter DMs in a timely way (can be made worse by not following enough people to be able to DM).
* Not being present on a major social net (like +Google+ ).
* Not asking questions & then curating response.
etc...

Could go on and on, but you get the idea. LISTENING online is different and few do it well. 


FIND G+ Conversation
https://plus.google.com/102639884404823294558/posts/FgYhn3zoQQL  

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Cendrine Marrouat - SocialMediaSlant.com's comment, July 9, 2014 10:19 PM
Thank you @Martin (Marty) Smith! A great conversation indeed!
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How To Build A Social Media Marketing Funnel [INFOGRAPHIC]

How To Build A Social Media Marketing Funnel [INFOGRAPHIC] | BI Revolution | Scoop.it
How can you use social media to boost your brand?

Via Brian Yanish - MarketingHits.com, donhornsby
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Brianne Mellon's curator insight, May 7, 2014 10:44 AM

How to use social media to boost your brand. Good visuals! This post really speaks for itself. 

EZSelect's curator insight, May 7, 2014 2:34 PM

Very good layout showing who's using which social media channels.

Luis Cano's curator insight, May 25, 2014 6:35 PM

Social media marketing funnel...

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Contagious: Why Some Things Go VIRAL Jonah Berger [video]

We all know ideas and information spread through word of mouth. But according to Berger, the key to making things really popular happens long before it's dis...

Marty Note
What is the "science" behind social transmission? Only 7% of SHARES comes online. Vast majority of Word-of-Mouth happens face-to-face. Why do things get talked about and shared?

Half of what is in Tipping Point is WRONG. Focus so much on special people we ignore what is really important - the message. Need to understand the psychology of sharing.

Social Currency
Shares story of Please Don't Tell, the secret bar in NYC. http://pdtnyc.com/ Social currency effects how people see us. We like to share things that make us look smart and in the know. 

Triggers 
Why is Rebecca Black's video viral? over 300M views? Why? Triggers are stimulus that make us think about something else. Triggers make products, ideas or memes "Top of Mind".  Black, by calling her song Friday, linked to a trigger. 

Disneyland gets out viraled by Cheerios because we eat breakfast daily but only go to Disneyland every now and again. Corona has made the beach a trigger.

Coffee with Kit Kat messaging created a great trigger because you drink more coffee than you eat chocolate. By linking Kit Kat to coffee the trigger (coffee) makes people think about having chocolate.

Trojan Horses
All stories have a "surprise inside" like Will It Blend. A story or message that carries the brand for the ride. 

Berger's website and book link
http://jonahberger.com/books/contagious/  

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How to Know When Social Media Is Working

How to Know When Social Media Is Working | BI Revolution | Scoop.it
Do you know if your social media strategy is working? Are you looking for an easier way to track your social activities? In this article I'll show you how to find the most valuable social data and actionable insights.

Via Lesley Rodgers, Gerrit Bes
Martin (Marty) Smith's insight:

Excellent way to create KPIs for social media. Once you have KPIs you can connect, with a little "magic math", to ROI. Be GENEROUS in your attributions despite what your CFO says :). 

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Invention v. Reinvention In The Age of Disruption - Curatti

Invention v. Reinvention In The Age of Disruption - Curatti | BI Revolution | Scoop.it
Human history is littered with examples of how rebuilding is so much swifter and more complete if whatever preceded it was wiped out.  Of course, that has typically come after something very bad has happened.
Martin (Marty) Smith's insight:

Ego vs. No Ego
Loved this Curatti.com post by @AndyCapaloff. Any discusses the need to "set free the beers" online, to let what works now dictate our Internet marketing reactions INSTEAD of insisting upon some outdated ideology.

Internet marketing only has one time - NOW. To not accept what is happening now is ego-writing checks you can't afford. I found a solid demonstration of "ego" when an analysis of top 10 online retailers showed most follow back less than 1% of their followers (Is Ecommerce Stuck In The Mud http://curatti.com/is-ecommerce-stuck-in-the-mud/).

Andy suggests finding your accepting mind, the mind you would have if everything was destroyed or you were starting from scratch, is a great way to be as an Internet marketer. Agree!

Andy's Curatti post
http://curatti.com/invention-v-reinvention-in-the-age-of-disruption/

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Save The World Marketing

In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO
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Buzz Teams and Bar Flies - How To Use Social Media As A Tactic

Buzz Teams and Bar Flies - How To Use Social Media As A Tactic | BI Revolution | Scoop.it

Created a defined team is one of my favorite social media tactics. By creating a team with a name there is a brand, an identity, that forms the team. This post discusses one of my favorite ways to include customer advocates in your social media marketing by creating a "buzz team".

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The Seven Success Factors of Social Business Strategy

The Seven Success Factors of Social Business Strategy | BI Revolution | Scoop.it

Martin
Anything Brian Solis writes I want to read. The former Forrester analyst Li is no slouch either, so going to buy this book because, as I read on Twitter yesterday, Tweeting is NOT a social business strategy (lol).  

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Google on Guest Blogging - Natural and Quality Is Key [Video]

Google on Guest Blogging - Natural and Quality Is Key [Video] | BI Revolution | Scoop.it
There's lots of buzz about Google and guest blogging for links lately. Should we be concerned? Read on to find out...
Martin (Marty) Smith's insight:

Guest Posts - Be Careful of Spammers
Found this post confusing UNTIL I watched the video. 
http://youtu.be/IMxC3wQZOyc 

Like anything guest blogging can be taken to extreme or done in a natural way with quality (great comment by Spook SEO on the video. 

I like guest posting as a form of BRANDING. I don't suggest or create guest posts for links. When a group in Texas conducted a social media study showing big brands don't respond well that was a guest post that reinforced Atlantic BT's core brand. 

Great Social Media Customer Service Race
http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/

I agreed to drive one link back to the author. The "author link:" shouldn't be "payment" as much as a way to follow and read other quality posts by that author. If we were going to do more than an occasional guest post I would develop writer profile pages and link to those (and probably no-follow the link since it just bleeds out Google-juice). 

When a "quality" writer writes for your blog they bring their tribe with them. I loved the examples in the video (as if LOL). The key information is if someone approaches you about writing a post be afraid, be very afraid UNLESS they are known for quality non-spammy writing. 

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5 Common Business Intelligence (#BI) SEO Mistakes

5 Common Business Intelligence (#BI) SEO Mistakes | BI Revolution | Scoop.it
Martin (Marty) Smith's insight:

BI and SEO
Search Engine Optimization is wound like a golf ball. The tighter your wind the rubber bands of business intelligence the more valuable the data you draw from the well. It is EASY to make business intelligence mistakes. Here are several common BI mistakes.

Top 5 BI SEO Mistakes
1. Poor tagging.
2. No A/B Testing.
3. No "Read The Cookie" Fire The Site.

4. No or poorly located email subscription.

5. No Social Media Reports or only GA.

 

Tagging is both art and science. How you "tag" or identify pages or pieces of your template make a dramatic impact on your ability to report critical data such as how many clicks a Call-To-Action (CTA) receives, the importance of a link or graphic and what your visitors care about and could care less about.

When YOU create a web page MOST of what you think will be important won't resonate. I've conducted hundreds of studies of links on web pages and a tiny % get all the traffic (sometimes as high as 10% of the links command 90% of the clicks).

This is why #2 is so important. You MUST, MUST, MUST test. There is no excuse to test these days. Even if your IT team can't split traffic for you there are services that will help (Optimizely is my favorite https://www.optimizely.com/).

#3 "Read the Cookie, Fire The Site" creates a relevant website based on data your programmers can pluck from a visitor's "cookie". A cookie is an identifiable piece of code that informs where a visitor's computer is located (GPS-like), where they came from such as Google and whether they are NEW or a return visitor.

Relevance is SO important every website should read the cookie and fire relevant information into a zone on their website. Read the cookie fire the site isn't technically complicated, but few web design teams think about it because it is a marketing or BI function to think about engagement and relevance.

The highest converting websites understand their site is NOT an end unto itself but a MEANS to an end. One of those important ends is to have the ability to communicate directly with your customers without paying Google or anyone else. Email marketing subscriptions is one of the most important and often overlooked functions of any website. Don't overlook where you place email subscription forms EVER. Above the fold and high contrast. Also make sure to note, "Privacy protected".

Finally Google Analytics under reports Social Media Marketing by 30%, so you must have another way to understand your conversion funnels. Without a tool like Coremetrics or Topsy you will undervalue Social Media and make poor BI decisions.

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