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The Tiny Advantage Doctrine of Dual Survival on G+ via @Scenttrail

The Tiny Advantage Doctrine of Dual Survival on G+ via @Scenttrail | BI Revolution | Scoop.it

We lucky few Internet marketers make sand castles on the beach and he tide is always coming in. I started this G+ summary of "tiny advantage" thinking how similar Internet marketing is to Outward Bound.

But Dual Survival is a more apt analogy. No one summit our new marketing Everest alone anymore. We need TEAMS of great climbers, Sherpas and rope...lots of ROPE :).

I remember the deer in the headlights look I got from my last boss, founder of one of the larger web dev companies in the southeast, when I told him the most valuable "product" we created wasn't an individual website or app as much as it was a team capable of creating that app, SEO or email marketing

The PROCESS is what remains after the tide sweeps all yesterday's hard work out to see. I remember he looked at me funny :).

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SEO: Do Top Listings Still Matter? A: Yes, No and Maybe

SEO: Do Top Listings Still Matter? A: Yes, No and Maybe | BI Revolution | Scoop.it
#Google Search - How Important Is It to Be on the Top? (Really, with the float, #1 isn't what it used to be since multiple websites could be #1 depending on the receiving computer.


Marty Note
Couple of important things to remember when looking at this infographic:


`1. Since the Google float* several websites can be presented as #1 depending on the RECEIVING IP.

2.Only way to know true absolute reference in SEO is use a tool like Mike's Keyword Checker (free) or SEOmoz (paid).

3. Match Mike's or SEOmoz with your Google Analytics to see the VALUE of being #1 (how much traffic your website received).


All of that said, I still fire Mike's at critical keywords to see where we stand. It is helpful to be able to trend especially not that "Not Providing" is climbing past 50% (Not Provided in GA is the growing group of people that visit your website signed into Google).

* Google Float - Google's index now "floats" based on the receiving device. You and I can type the same search at the same time and receive different results. This infographic, while helpful, speaks as if we exist in the old static Search Engine Result Pages days.

Martin (Marty) Smith's insight:

Top SEO Listings Yes, No & Maybe Because ...
The key to knowing IF a top listing matters and if you have one is NOT looking at the SERPs (Search Engine Results Pages) with your computer logged in since you will see SERPS manipulated to look like what Google thinks you want to see.

At the very LEAST log out. Logging out helps some, but your IP still has a shadow, so if you want to know the truth use a tool to know your position and then check your analytics to know how many times you were shown and how many searchers came to your website as a result of that key.

SO, Yes top listings matter. No they don't matter as much as they used too. Maybe they matter, but it depends on the term.

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Agnostic Wins - How A Rebel Army Can Still Win Despite New Google

Agnostic Wins - How A Rebel Army Can Still Win Despite New Google | BI Revolution | Scoop.it

This Haiku Deck and ScentTrail Marketing blog post captures ideas percolating from launching one of the first crowdfunding cancer research platforms (http://www.curecancerstarter.org) l last week.

One of the big Should of Had A V8 moments last week was the realization that the way the new Google set the table does not favor a rebel Rat-Tag army.

Since climbing the latter to AUTHORITY and TRUSTED status now can take years and you will have a giant pissing our your head every step of the way, better to create conversations not website and then inject your conversation into their castles via widgets, apps and white label embedding.

Can a rebel army survive when the new Google swings the machine gun so deliberately and giants are trying to knock rebels to the ground? Yes IF they THINK WEB FIRST and this post should help with that.

What about you? Do you think web first already? How did you get there? What have you changed?

 

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Why Google new semantic search will be a game-changer - Telegraph

Why Google new semantic search will be a game-changer - Telegraph | BI Revolution | Scoop.it
Google's shift to semantic search will be a game changer if successful.
Businesses need to take advantage of every opportunity this makeover
provides, writes Emma Barnett.

 

**** Another post on Google semantic web, something important enough to merrit incluison of any take. Marty (see my Semantic Web post on Curation Revoluiton from excellent and highly recommeded curator Antonino Militello for more).


Via David Blundell
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