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The Zombie Economy | Infographic

The Zombie Economy | Infographic | BI Revolution | Scoop.it

British businesses are shrugging off their “zombie” label by solving the critical financial problems that have plagued them since 2007. 

Marty
I think "Zombie" is a perfect description for many businesses in America too. I just visited a favorite gift store the other day to buy a funky shower curtain and the store was a shambles. 

I ended up buying Girl with a Pearl Earring from CafePress.com. The gift businesses, like many businesses, have been through several waves of "Zombie-ficaiton" including the first web wave and now the platforming of the business by Etsy.com, CafePress and the like. 

That the brick and mortar store I used to love is now a Zombie (walking dead) is sad but a result of the inability to the single store to compete without the Internet's help. Where once a crazy funky buyer (like my ex) could create relevance and buzz simply by BUYING now a story is needed, a coherent story with great hooks and emotional impact. 

Mostly a story that must be told online first since attention is THERE and won't be shared with a Zombie unless the zombie can wake up and smell the aroma of that scented candle :). M  



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Platforms Vs. Websites
http://scenttrail.blogspot.com/2011/09/internet-marketing-platforms-vs.html 

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Disruption, Entropy and the Future Of Everything [Marty Note]

Disruption, Entropy and the Future Of Everything [Marty Note] | BI Revolution | Scoop.it

In an earlier post for paidContent, I looked at the broad similarities between the automotive-manufacturing industry and the media business — specifically newspapers — and how disruption has affected both in some fairly similar ways.


Via Guillaume Decugis
Martin (Marty) Smith's insight:

Entropy Is Our Content Marketing Future
Guilluame Decugis has some great insights. I wrote about how disruptive platforms were to "websites" and by extension any other for of information aggregation several years ago (platforms vs. websites http://scenttrail.blogspot.com/2011/09/internet-marketing-platforms-vs.html ).

Now I think platforms are in danger. Platforms aggregate User Generated Content. That aggregation creates a virtual cycle - the bigger it gets the bigger it gets and faster and faster.

Entropy is what will undo even the most stalwart platform. When I wrote How Entropy Is Creating Web 3.0 Right Under Our Noses (http://scenttrail.blogspot.com/2012/11/how-entropy-is-creating-web-30-right.html ) I wanted to share a LESS defined and more TAGGED future.

Look at the Huffington Post. As they push the boundaries of content co-opting more and more writers into their fold they also begin to untangle their own web. As any platform reaches some "point of diminishing returns" point it must begin to eat itself.

Once any website is HUGE becoming that much more dominant doesn't make financial sense. Sure there are virtual cycle rewards. The compound interest of the web is LINKS and the bigger you are the easier links are to accrue.

As any content play becomes HUGE its ability to create a relevant relationship with any new or existing customer is under greater stress. The Huffington Post can keep adding writers but then you are just reading my blog with their masthead (makes no sense and adds no value).

Our old friend entropy says Huffington is about to regress to some lesser mean In fact, I think the creation of mega-platforms as a concept (despite my love for it up until TODAY lol) is over.

Let's call our emerging "lean content" trend rich mobile snippets with gamification. By mashing up what is already out there in the water tomorrow's hubs will curate in multiple dimensions: writers, keyword density and rich tagged snippets. All of this curating will create more free-formed "mesh-like" structures (to quote Lisa Gansky).

What is the difference between a mesh and a platform? Platforms aggregate UGC, curation and content creation to a PLACE. Meshes are less proprietary. Meshes will trap anything from anywhere based on the algorithms used.

Being content agnostic but tag specific is a Google-ization of content, a flexible keyword and behavioral (who cares about what content and why) mesh more responsive, open and flexible than even the most aggressive and currently dominant hub (like the Huffington Post).

The future will be as hard on the Huffington Post as it has been on the New York Times. As an aggregator Huffington may have more pivot capacity than their print cousins, but no one ever expects the Spanish Inquisition :).

 

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M. Edward (Ed) Borasky's comment, June 4, 2013 9:07 PM
More interesting question is "Is Tesla the Tucker of 2013?"
Murray McKercher's curator insight, June 4, 2013 10:19 PM

The Tesla of the Media Industry...a great thought...

Martin (Marty) Smith's comment, June 7, 2013 11:09 PM
This post is related to your post about should social networks curate their own content. A: No and They Can't. The fire hose is too large, the speed of content development too fast and the old "editorial" stance too dead to play gatekeeper. There won't be any rekindling of the "mother may I past'. All "programed" content is becoming free form and WE are the schedulers, curators, and,l thanks to tools like Scoopit, capable of curating our own lives thank you very much :).