Thank You Experian! Experian’s new Deal Seekers Report says what every Internet marketer sensed – refusing to segment customers online is goofystupid. Why would any online retailer treat all customers the same?
2014 will be the year segments and personas are a MUST and that includes shouting DEAL, SALE and 50% Off 50% Off all the time. Experian's new study shows such behavior is beyond stupid since it actively turns off 40% of your website's visitors.
Are deals important? Yes for 18% of your visitors (Deal-Seeking Influentials), so figure out programs to support your "influentials" so they can do the heavy lifting for you and you don't sound like a fool to everyone else (lol).