You are the content you publish.
Sign up with Facebook
Sign up with Twitter
I don't have a Facebook or a Twitter account
Start a free trial of Scoop.it Business
Great scoop by Jeff to share new insight on selling SMM to the C level. Remember to read Made To Stick by the Heath brothers. The other thing to keep in mind is the C level is all about the vision thing. Stay up in the clouds a little. Ask your CEO to imagine where your brands will be in five years WITHOUT a strong social presence. Ask if they believe it was helpful, in the company's formative years, to focus and learn new things. If they answer the first question with some version of the current situation. If they answer question two with a firm NO then RUN don't walk to a new job.
Are you sure you want to delete this scoop?
Of course the board of directors will want your CEO to be fretting about the financials and not about the next blog post but Dave Thomas's tips may help you convince them.