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Scooped by Martin (Marty) Smith
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CMI Content Marketing Benchmark Study 2013 B2B & B2C

Martin (Marty) Smith's insight:

Content Marketing Institute Genius
You could build an entire content marketing world using @CMIContent's two amazing yearly Content Marketing Benchmark Studies.

B2B
http://contentmarketinginstitute.com/wp-content/uploads/2012/11/b2bresearch2013cmi-121023151728-phpapp01-1.pdf 

B2C
http://contentmarketinginstitute.com/wp-content/uploads/2012/11/b2cresearch2013cmi-121113201300-phpapp02.pdf


Content Marketing World remains one of the best conferences I've ever attended and these two studies are masterworks that define a revolution - the content marketing revolution. 

I'm using both to write SpinSnip's business plan. SpinSnip is moving content from one dimension to another (spin and then snip). Content must flow in all directions at all times. Paid moves to earned and owned and so forth. 

We LACK the tools needed as content marketers to effectively know what content needs spinning and what should be snipped, so we are working on that. Working on a set of tools content marketers can use to know what content is achieving critical mass and why. 

SpinSnip is at the core of our crowdfunding work for CureCancerStarter.org too (http://www.curecancerstarter.org). If you only use two pieces of content fo form your plans, not something I would recommend, these would be the two.  

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Scooped by Martin (Marty) Smith
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How To Create The Content You Need In 7 Easy Steps [via CMI + Marty Note]

How To Create The Content You Need In 7 Easy Steps [via CMI + Marty Note] | BI Revolution | Scoop.it
If you often struggle to create enough content, the solution may be more about maximizing the effectiveness of each content marketing effort. Try these 7 steps.
Martin (Marty) Smith's insight:

Solve Your Biggest Content Marketing Problem In 7 Easy Steps
"Doesn't quality content triumph over quantity," was the great question I was asked during our Free Internet Marketing Consulting Saturday session. The expectation was I would simply say that quality triumphs over BAD. 

While that statement is TRUE and always will be, content marketers need to be more sophisticated. I don't feel great every day, but I create content no matter how I feel. I understand that my daily schedule is modeled in Google.

Slowing down changes Google's model and lowering me DOWN the ladder. Since I always want to go MORE, FASTER and BETTER slowing down isn't an option. Quantity teaches how to connect the top of the funnel, the content you create to generate traffic, to conversions at the funnel's bottom. 

Like so many things Internet marketing I answered the question YES and NO. Yes quality is important, but quantity has a role to play too. If you create one GREAT piece of content a year and millions share it my hat is off to you and keep doing what you are doing.

If you are a mortal, flawed human Internet marketer then use quantity to teach you valuable lessons about what is QUALITY. See the Scoop.it study I created on the most popular posts on Curation Revolution (on Atlantic BT's blog) for more on how to use the DATA quantity generates to increase your chances to create great quality content.

This article from the Content Marketing Institute is about how to UP the amount of content you need. Great tips here on the MORE and FASTER side of the equation.  

 

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