|Scooped by Martin (Marty) Smith|
Content Marketing Institute Genius
You could build an entire content marketing world using @CMIContent's two amazing yearly Content Marketing Benchmark Studies.
Content Marketing World remains one of the best conferences I've ever attended and these two studies are masterworks that define a revolution - the content marketing revolution.
I'm using both to write SpinSnip's business plan. SpinSnip is moving content from one dimension to another (spin and then snip). Content must flow in all directions at all times. Paid moves to earned and owned and so forth.
We LACK the tools needed as content marketers to effectively know what content needs spinning and what should be snipped, so we are working on that. Working on a set of tools content marketers can use to know what content is achieving critical mass and why.
SpinSnip is at the core of our crowdfunding work for CureCancerStarter.org too (http://www.curecancerstarter.org). If you only use two pieces of content fo form your plans, not something I would recommend, these would be the two.