BI Revolution
Follow
Find tag "CM"
15.6K views | +2 today
BI Revolution
Marketing Truth via Data
Your new post is loading...
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

The Tiny Advantage Doctrine of Dual Survival on G+ via @Scenttrail

The Tiny Advantage Doctrine of Dual Survival on G+ via @Scenttrail | BI Revolution | Scoop.it

We lucky few Internet marketers make sand castles on the beach and he tide is always coming in. I started this G+ summary of "tiny advantage" thinking how similar Internet marketing is to Outward Bound.

But Dual Survival is a more apt analogy. No one summit our new marketing Everest alone anymore. We need TEAMS of great climbers, Sherpas and rope...lots of ROPE :).

I remember the deer in the headlights look I got from my last boss, founder of one of the larger web dev companies in the southeast, when I told him the most valuable "product" we created wasn't an individual website or app as much as it was a team capable of creating that app, SEO or email marketing

The PROCESS is what remains after the tide sweeps all yesterday's hard work out to see. I remember he looked at me funny :).

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Internet Marketing's 3Cs: Content, Community, Conversion - Curatti

Internet Marketing's 3Cs: Content, Community, Conversion - Curatti | BI Revolution | Scoop.it
Internet marketing's "perpetual motion" machine is based on content creating community and, after winning hearts and minds, community becomes conversion.
more...
No comment yet.
Suggested by Ryan Cote
Scoop.it!

Test OFFERS & Other $ Things: DM Strategist Ted Grigg Interview

Test OFFERS  & Other $ Things: DM Strategist Ted Grigg Interview | BI Revolution | Scoop.it

We're very excited to share this new blog interview with you featuring direct marketing strategist Ted Grigg from DMCG. Ted shares an enormous wealth of knowledge.

Marty Note
Pay particular attention to how Ted Helps define FOCUS as MONEY. That strategic alignment is a strength of Direct Marketers (DMers). The highest converting blog online is Schwan's at 46%. Creative isn't bad,but it is clearly not their focus. Ringing the register...is clearly their focus :).  Marty  

more...
No comment yet.