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Drive Better Ecommerce Conversion With Big Data Thanks TO Granify

Drive Better Ecommerce Conversion With Big Data Thanks TO Granify | BI Revolution | Scoop.it
Granify uses big data & machine learning w/ artificial intelligence for ecommerce stores when customers are leaving and sends a message to keep them.
Martin (Marty) Smith's insight:

Cool way to see inside your ecommerce website's metrics and find keys to convert better. Finding LEAKS and putting out fires these days isn't easy. If this app has half the Big Data strength they say the tool could help increase conversions, lower acquisition costs and plug leaks.

All websites leak. I'm skeptical about the claim to fill 95% of the leaks, but who cares. When I was a Director of Ecommerce tiny improvements in things like cart abandonment could have made a huge different.

A half a point improvement in cart abandonment would have been worth a million bucks to my old site. You don't have to create sweeping improvements to make much ore money and that is why every ecommerce website should be a testing culture constantly trying to "beat control".

Sounds like Granify can help with all of the testing, analysis and constant iteration of an ecommerce website.  

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Rescooped by Martin (Marty) Smith from cross pond high tech
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Big Data's Personal Clouds and ‘VRM’ And Customer Relationship Revolution

Big Data's Personal Clouds and ‘VRM’ And Customer Relationship Revolution | BI Revolution | Scoop.it

A video interview with internet guru Doc Searls, fellow of Harvard University, in which he describes the concept of ‘VRM’ (Vendor Relationship Management) and how it will revolutionise customer relationships.

***** Smart guy and new concept for me, vendor relationship management (VRM), Marty.


Via Philippe J DEWOST
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How Is Google Using [YOUR] Big Data

How Is Google Using [YOUR] Big Data | BI Revolution | Scoop.it
Blog post at SeoCustomer : Big data is defined as a collection of data sets created by users and machines alike. These data sets are not only created by users, but als[..]
Martin (Marty) Smith's insight:

Cool article on how Google uses our BIG DATA to be BIG BROTHER (lol). 

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Rescooped by Martin (Marty) Smith from The 21st Century
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Big Data - Frontier of Competition And Marketing Innovation

Big Data - Frontier of Competition And Marketing Innovation | BI Revolution | Scoop.it
Big data will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus—as long as the right policies and enablers are in place.

Via Susan Bainbridge
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