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Scooped by Martin (Marty) Smith!

Use 5 Cs To Create Great Web Analytics

Use 5 Cs To Create Great Web Analytics | BI Revolution |

5 Cs of Great Web Analytics
* Combine.
* Comb.
* Copy.

* Crumble.
* Collaborate.

Web metrics never act alone so don't review them that way. Look at Traffic & Shares, Traffic & Money or Time On & Bounce. By combining metrics you see interrelationships better.

Inside of your metrics are secret fractals or patterns so meaningful they almost bite you. When I was a Director of Ecommerce we found the 80/20 rule existed in all data sets across all segments and no matter how small we cut the sample. This means a small % of any metric makes up the majority of the benefit and its your job to find those hidden fractals.

If a competitor has a great new metric copy it, steal it and improve on it. Share your improvements back out to the world so they too can be improve upon. No such thing as SECRETS anymore.

Your website is in a constant ebb and flow. We like to say we build sand castles on the beach and the tide is always coming in. This means you can't get too connected to or in love with anything and that includes numbers and processes. You must exist in a constant state of creative destruction to win online so crumble any cherished notions and beloved processes in order to see what is happening NOW.

The more you share, collaborate and give the more you win online. Your CFO is going to complain about ROI and you should smile, nod and assure him or her you will work on it. The way you work on improving web marketing ROI is TO DO WEB MARKETING. Sounds circular and CATCH-22-like you say? Good you are beginning to get it :). M

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Rescooped by Martin (Marty) Smith from Travel Tech and Innovation!

Text Analytics For Everyone | UX Magazine

Text Analytics For Everyone | UX Magazine | BI Revolution |

The power of text analytics is now readily accessible through intuitive and openly available software. Running analysis is straightforward enough, as the examples in this article illustrate. However, the prerequisites of impactful insights haven’t changed. Proper problem definition, domain expertise, and stakeholder engagement are key to well-guided mining and actionable output—whether you’re improving a user interface or the broader user experience.


Via Luis Costa
Martin (Marty) Smith's insight:

Thanks to @Luis Costa for this great Scoop. Was looking for something like this just the other day as we discussed ways to understand the sentiment of online reviews :). M

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Dognition: Is Your Dog As Smart As My Cat? Take The Test To Find Out

Dognition: Is Your Dog As Smart As My Cat? Take The Test To Find Out | BI Revolution |
Dognition offers fun, science-based games to help reveal how your dog sees the world. This citizen science program collects and analyzes data to benefit all dogs.
Martin (Marty) Smith's insight:

Myers Briggs Test For Dogs
Upstairs from Curagami's ( home at the Triangle Startup Factory in the American Underground at the American Tobacco Campus in Durham is a cool company called Dognition. 

Dognition worked with top dog behavioral scientists to create a Myers Briggs-like personality "test" for dogs. While knowing if your dog is as smart as my cat may be mystery forever, you can get to know your dog's spirit better with this cool BI application for the 70M dog owners in America.

Take the test so you can be the first at your Dog Park to say, "Yeah my dog is a rebel". Even more valuable is creating appropriate human expectations for "rebel dogs" (like me lol).  

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Suggested by Ryan Cote!

Test OFFERS & Other $ Things: DM Strategist Ted Grigg Interview

Test OFFERS  & Other $ Things: DM Strategist Ted Grigg Interview | BI Revolution |

We're very excited to share this new blog interview with you featuring direct marketing strategist Ted Grigg from DMCG. Ted shares an enormous wealth of knowledge.

Marty Note
Pay particular attention to how Ted Helps define FOCUS as MONEY. That strategic alignment is a strength of Direct Marketers (DMers). The highest converting blog online is Schwan's at 46%. Creative isn't bad,but it is clearly not their focus. Ringing the clearly their focus :).  Marty  

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Email Best "Off Peak" & What Does Trend Mean For Social Media Marketing? Experian Study

Email Best "Off Peak" & What Does Trend Mean For Social Media Marketing? Experian Study | BI Revolution |
Perhaps it's a case of standing out from the crowd. For the second consecutive year, a report from Experian Marketing Services [download page] covering Q4 email activity has
Martin (Marty) Smith's insight:

Experian Study Email Open and Conversion Rates Best Off Peak
Send your email marketing when everyone else is and your response rates will suffer. The results of this study showing the off peak time of 8 to midnight converts the best reminds me of what a friend told me the other day.

My friend is a businesswoman mom and about ten other things. She explained that she likes to get in bed with her phone or tablet and curate her email. Most end up in the trash, but a great subject line or offer from a trusted source might get opened and might even prompt a buying decision.

The Experian study may have implications for blogging and social media marketing too. I've always been skeptical about the "right time" infographics that float around since they tend to form a consensus and I'm interested in avoiding the mob as much as possible.

VIral content goes viral for many reasons time of day may be one of them, but I doubt it. I think Experian's results should create a pause before we all pile on to creating Internet marketing lock stepped to some formula that doesn't work.  

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Rescooped by Martin (Marty) Smith from Latest Social Media News!

How to Know When Social Media Is Working

How to Know When Social Media Is Working | BI Revolution |
Do you know if your social media strategy is working? Are you looking for an easier way to track your social activities? In this article I'll show you how to find the most valuable social data and actionable insights.

Via Lesley Rodgers, Gerrit Bes
Martin (Marty) Smith's insight:

Excellent way to create KPIs for social media. Once you have KPIs you can connect, with a little "magic math", to ROI. Be GENEROUS in your attributions despite what your CFO says :). 

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Rescooped by Martin (Marty) Smith from Internet Marketing Strategy 2.0!

Why Google Blocks All Keyword Referral Data and Why This Is Really Bad

Why Google Blocks All Keyword Referral Data and Why This Is Really Bad | BI Revolution |
Rand Fishkin talks about Google's motivation behind their encryption.

Via Robin Good
Martin (Marty) Smith's insight:

What a pain. Google is making it SO hard to know what is happening on our websites they are all but putting money in other metrics packages pockets. We used to be able to model when "not provided" was below 50%, but now that more people signin to G+ and stay signed in we's lost too much raw data. The super quants can still model, but the average analyst is now behind the eight ball.

Jill Prest Hart's curator insight, October 10, 2013 10:47 PM

I agree with one of the commentors on this post, that said, Google is doing this in response to the competition with FB et al. FB is making huge inroads in Googles once great monopoly.  You can still find keywords that will rank with reverse attack marketing and can learn about it here:

David Bennett's curator insight, October 11, 2013 6:34 AM

Quote from Danny Sullivan of Search Engine Land: "

Publishers allow search engines to index their content, which is used by the search engines as the core content they can put lucrative ads around.

In return, search engines have provided traffic to publishers and data on how those publishers are found. That latter part of the ‘deal’ was unilaterally pulled by Google.”""

Deb Nystrom, REVELN's curator insight, October 16, 2013 9:40 PM

Robin Good's insight with this ScoopIt is plenty.  It's a big deal about SEO being worthwhile, a real game changer as of Sept. 25th.  ~  Deb

Scooped by Martin (Marty) Smith!

@Vizify Analytics For Cool Kids: John van den Brink's Vizify Twitter Video

@Vizify Analytics For Cool Kids: John van den Brink's Vizify Twitter Video | BI Revolution |
The Twitter Video page of John van den Brink's graphical bio. From Vizify, makers of infographic bios that make you look awesome online.

Marty - John is one of my closest friends online. We've never met, but he is a friend. He is also a great curator, lover of fast cars and courageous traveler. His Vizify video shows how an app can make cool work from personal branding numbers. Surely there is a similar app for Google Analytics. Not so much actually (lol).

John van den Brink's comment, July 12, 2013 4:03 AM
Martin thank you very much. You're a great friend!
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Best Business Intelligence - Data Integration - Also hardest To Achieve

Best Business Intelligence - Data Integration - Also hardest To Achieve | BI Revolution |
How do my online shop’s marketing channels actually perform? Google AdWords, Facebook advertisements, affiliate sites, partner network – where should I invest my time and money to optimize my ...
Martin (Marty) Smith's insight:

This is an excellent and correct post. Every merchant already has all the informatoin they need. Problem isn't DATA it is integration. Integration is where you know your VIP customers, multi-buyers, prefer Wednesday sales and Bogos over Free Shipping and % off (note I've NEVER seen data supporting that conclusions and probably never will given the importance of free shipping). 

There are good tips in this post about how to integrate your data so it plays well with one another and gives you the pattern looks you need. We don't need more data, we need more understanding...that much I fully agree with.  

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Oracle Gets Its SOCIAL Endeca On: Expands Data Sources For Business Intelligence To Include Social, Excel and Others

Oracle Gets Its SOCIAL Endeca On: Expands Data Sources For Business Intelligence To Include Social, Excel and Others | BI Revolution |
Oracle has revised two of its business intelligence products, giving users the ability to wrest intelligence from a wider range of data sources, including spreadsheets, social media sites and Hadoop deployments.
Martin (Marty) Smith's insight:

Oracle Getting Its Social Endecca ON
I used Endeca's powerful faceted search in my last gig and these latest changes to their UI to allow easy drag and drop data visualization sound cool. Here is a note from their release:

Oracle New Endeca Release
The newly released Oracle Endeca Information Discovery 3.0 is the first major product update for the software since Oracle acquired Endeca in October 2011, Rodwick said. The Endeca software allows users to analyze unstructured data, or data that has not been captured in a database or data warehouse. 


In addition to connectivity to additional data sources, the newly released Endeca software also comes with a new user interface. Users can now drag and drop visualizations to data source, allowing the software render a visual representation of the data in the chosen format. It can now also search and index material in 22 languages.

The Oracle Business Intelligence Foundation Suite version also expands the number of data sources it can work with. This is the first version of the suite to be able to draw data from a Hadoop cluster, through the Hive Open Database Connectivity (ODBC) connector.

Oracle BI “dashboards, reports and scorecards can source from Hadoop,” Rodwick said. “The Oracle BI Server generates a Hive query language, which initiates a Hadoop job. You can leave the data in Hadoop, rather than moving it into a database.”


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Scooped by Martin (Marty) Smith!

How Is Google Using [YOUR] Big Data

How Is Google Using [YOUR] Big Data | BI Revolution |
Blog post at SeoCustomer : Big data is defined as a collection of data sets created by users and machines alike. These data sets are not only created by users, but als[..]
Martin (Marty) Smith's insight:

Cool article on how Google uses our BIG DATA to be BIG BROTHER (lol). 

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Rescooped by Martin (Marty) Smith from LGN!

Can You Control A Super Computer With Twitter? Stephen Wolfram Says Sure Tweet-a-Program

Can You Control A Super Computer With Twitter? Stephen Wolfram Says Sure Tweet-a-Program | BI Revolution |

Wouldn't it be great if you could just call up a supercomputer and ask it to do your data-wrangling for you? Actually, scratch that, no-one uses the phone anymore. What'd be really cool is if machines could respond to your queries straight from Twitter. It's a belief that's shared by Wolfram Research, which has just launched the Tweet a Program system to its computational knowledge engine, Wolfram Alpha. In a blog post, founder Stephen Wolfram explains that even complex queries can be executed within the space of 140 characters, including data visualizations.

In the Wolfram Language a little code can go a long way. And to use that fact to let everyone have some fun with the introduction of Tweet-a-Program. Compose a tweet-length Wolfram Language program, and tweet it to @WolframTaP. TheTwitter bot will run your program in the Wolfram Cloud and tweet the result back to you. One can do a lot with Wolfram Language programs that fit in a tweet. It’s easy to make interesting patterns or even complicated fractals. Putting in some math makes it easy to get all sorts of elaborate structures and patterns.

The Wolfram Language not only knows how to compute π, as well as a zillion other algorithms; it also has a huge amount of built-in knowledge about the real world. So right in the language, you can talk about movies or countries or chemicals or whatever. And here’s a 78-character program that makes a collage of the flags of Europe, sized according to country population. There are many, many kinds of real-world knowledge built into the Wolfram Language, including some pretty obscure ones. The Wolfram Language does really well with words and text and deals with images too.

Via Dr. Stefan Gruenwald, Warwick Raverty
Martin (Marty) Smith's insight:

Now THIS is coolest thing I read today. Ever see the great movie 3 Days of the Condor when Robert Redford calls the computer and via a series of commands tracing a phone number. That was COOL. This "tweet-a-program" to control a super computer with 140 characters is awesome. 

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3 Ways to Use Social Media to ‘Listen’ to the Competition

3 Ways to Use Social Media to ‘Listen’ to the Competition | BI Revolution |
Confession: I have a slightly unhealthy early morning ritual. For the last five years—since I launched Hootsuite—the very first thing I’ve done every day after I wake up is take a peek at what our
Martin (Marty) Smith's insight:

Great LinnkedIn post from Hootsuite founder on how to use SMM to learn about competition. 

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10 BI Trends For 2014 & 2015 via @TDWI [5 from @CrowdFunde)

10 BI Trends For 2014 & 2015 via @TDWI [5 from @CrowdFunde) | BI Revolution |

Marty Note - 10 BI Trends
Business Intelligence is breaking out all over. It is as if we've reached some magic tipping point where things that were hard are not easier and our BI imagination is being sparked as a result. Here are 10 BI trends for this year and next (6 - 20 are from team at )

* Enterprise gets a handle on unstructured "Big Data".

* Search Will Improve Dramatically (agree).
* Mobility becomes bi-directional (you GET and GIVE via mobile).

* Enterprises come to terms with Big Data.

* Analytics Tools Vendors see importance of FAST and EASY.

CrowdFunde's Additions

* New Key Performance Indicators helps connect traffic and lead gen to conversion (what we are working on at ).

* How Social Media is changing everything become more clear (less search, more mobile and social).

* Expect a new flurry of crowdsoure apps.
* Expect more gamification for engagement and loyalty.
* Loyalty becomes LESS fickle as brands discover how to BE online creating community that wins hearts, minds, engagement and loyalty.

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Suggested by malek!

Drive Better Ecommerce Conversion With Big Data Thanks TO Granify

Drive Better Ecommerce Conversion With Big Data Thanks TO Granify | BI Revolution |
Granify uses big data & machine learning w/ artificial intelligence for ecommerce stores when customers are leaving and sends a message to keep them.
Martin (Marty) Smith's insight:

Cool way to see inside your ecommerce website's metrics and find keys to convert better. Finding LEAKS and putting out fires these days isn't easy. If this app has half the Big Data strength they say the tool could help increase conversions, lower acquisition costs and plug leaks.

All websites leak. I'm skeptical about the claim to fill 95% of the leaks, but who cares. When I was a Director of Ecommerce tiny improvements in things like cart abandonment could have made a huge different.

A half a point improvement in cart abandonment would have been worth a million bucks to my old site. You don't have to create sweeping improvements to make much ore money and that is why every ecommerce website should be a testing culture constantly trying to "beat control".

Sounds like Granify can help with all of the testing, analysis and constant iteration of an ecommerce website.  

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Pinterest Growing Fastest, Twitter Bottoming Out, 37% Using 2+ Social Nets: Pew Social Media Study [graphs]

Pinterest Growing Fastest, Twitter Bottoming Out, 37% Using 2+ Social Nets: Pew Social Media Study [graphs] | BI Revolution |

Pew's 2013 Social Media Update shows Pinterest is fastest growing social net, Twitter's party may be over, Facebook is the closest thing to a "hub" in social media as all other sites have over lap with it (LinkedIn the least) and 37% using 2 or more social nets.

Download PEW Report

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Rescooped by Martin (Marty) Smith from digital marketing strategy!

30 Can't Miss Data Visualization Blogs | Visual Loop

30 Can't Miss Data Visualization Blogs | Visual Loop | BI Revolution |

As data visualization expands its reach – through the rise of Massive Online Courses, the countless events and, most significantly, the interconnection between different disciplines and knowledge fields that produce inspiring works and innovative projects -, it’s only natural that the number of folks writing about it keeps rising.

There are literally hundreds of interesting blogs out there, covering all the aspects surrounding the production of quality, effective data visualizations.

Visit the link to find a collection of resources and interesting projects that give a pretty good idea of how vast and rich the data visualization community is...


Via Lauren Moss, Os Ishmael, malek
Nathalie Prinet-Houairi's curator insight, December 18, 2013 5:02 AM

Data visualization is now critical. My favorite of those blogs are Storytelling with data, and Ilovecharts (quite funny although not necessarily business related)

Nobuyuki Kawagashira's curator insight, January 8, 2014 8:15 PM

We can learn data visualization news from other bloggers.

Emeric Nectoux's curator insight, February 15, 2014 2:54 AM

A great library of visualization tools and practices...

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How Business Intelligence Can Reduce Shrink

How Business Intelligence Can Reduce Shrink | BI Revolution |
How BI facilitates a decision-making process that saves millions At the core of every business decision is the desire to drive value for the company – whether that's increased sales, higher margins, elevated profits, or return on investment.
Martin (Marty) Smith's insight:

How Bi Works

Great post here that moves fro A to BI uses a grocery chains desire to reduce "shrink", or loss of goods due to spoilage or theft, a big deal in the low margin grocery biz.

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Scooped by Martin (Marty) Smith!

5 Common Business Intelligence (#BI) SEO Mistakes

5 Common Business Intelligence (#BI) SEO Mistakes | BI Revolution |
Martin (Marty) Smith's insight:

BI and SEO
Search Engine Optimization is wound like a golf ball. The tighter your wind the rubber bands of business intelligence the more valuable the data you draw from the well. It is EASY to make business intelligence mistakes. Here are several common BI mistakes.

Top 5 BI SEO Mistakes
1. Poor tagging.
2. No A/B Testing.
3. No "Read The Cookie" Fire The Site.

4. No or poorly located email subscription.

5. No Social Media Reports or only GA.


Tagging is both art and science. How you "tag" or identify pages or pieces of your template make a dramatic impact on your ability to report critical data such as how many clicks a Call-To-Action (CTA) receives, the importance of a link or graphic and what your visitors care about and could care less about.

When YOU create a web page MOST of what you think will be important won't resonate. I've conducted hundreds of studies of links on web pages and a tiny % get all the traffic (sometimes as high as 10% of the links command 90% of the clicks).

This is why #2 is so important. You MUST, MUST, MUST test. There is no excuse to test these days. Even if your IT team can't split traffic for you there are services that will help (Optimizely is my favorite

#3 "Read the Cookie, Fire The Site" creates a relevant website based on data your programmers can pluck from a visitor's "cookie". A cookie is an identifiable piece of code that informs where a visitor's computer is located (GPS-like), where they came from such as Google and whether they are NEW or a return visitor.

Relevance is SO important every website should read the cookie and fire relevant information into a zone on their website. Read the cookie fire the site isn't technically complicated, but few web design teams think about it because it is a marketing or BI function to think about engagement and relevance.

The highest converting websites understand their site is NOT an end unto itself but a MEANS to an end. One of those important ends is to have the ability to communicate directly with your customers without paying Google or anyone else. Email marketing subscriptions is one of the most important and often overlooked functions of any website. Don't overlook where you place email subscription forms EVER. Above the fold and high contrast. Also make sure to note, "Privacy protected".

Finally Google Analytics under reports Social Media Marketing by 30%, so you must have another way to understand your conversion funnels. Without a tool like Coremetrics or Topsy you will undervalue Social Media and make poor BI decisions.

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Scooped by Martin (Marty) Smith!

Chrome OS Gaining Adds Native Excel Support

Chrome OS Gaining Adds Native Excel Support | BI Revolution |
Chrome OS dev channel gains Quickoffice powers, lets users edit native Excel ...
Martin (Marty) Smith's insight:

Interesting and yet another brick in the Google is about to rule the world...again story. 

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Visualize Who MAKES / COSTS You Money With Cool Customer Matrix

Visualize Who MAKES / COSTS You Money With Cool Customer Matrix | BI Revolution |

Which of your customers is making you money and what customers are costing you money? Amazing how many companies can't answer this critical question. 

This Customer Data Matrix provides a way to visualize how many customers you have at what levels of lifecycle development.  

Martin (Marty) Smith's insight:

I'm a sucker for a matrix and this sales data matrix from @CanopyLabs is no exception. If your company can do the legwork this visualization could prove invaluable because:

* Hidden weaknesses come to the front. 
* Drags on profitability are clear.

* Best, most profitable, customers jump off the page.

* Strategy is easier to create. 

Ask the hard questions and use this matrix to visualize your customer lifecycle since it may surprise you in good and bad ways.  


Stelvio Gori's curator insight, January 31, 2013 5:16 AM


Using it jointly withThroughput Accounting and you're done!

Martin (Marty) Smith's comment, January 31, 2013 5:12 PM
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Mobile Tsunami II - Dresner's Wisdom Of Crowds Mobile BI Report Summary

Mobile Tsunami II - Dresner's Wisdom Of Crowds Mobile BI Report Summary | BI Revolution |
Click here to edit the content...
Martin (Marty) Smith's insight:

Former Forrester analyst Howard Dresner's annual Wisdom of Crowds Business Intelligence Report is out. This year's report focuses on Mobile Marketing. 

I contribute to the survey and so receive a copy free and on release date. Here are my favorite points:

  • Enterprise want email, personal info management (scheduling etc) and mobile BI.
  • SMBs want MOBILE BI as #1 on their wish list. 
  • CPG wants mobile BI most (80% top 2 box) followed by Retail/Wholesale and Health Care. 
  • There is an interesting upside down confidence pyramid forming with execs very confident they are ready for mobile and increasing less confident as you move down line management to least confident = IT. 

The last bullet is the most fascinating thing in the study for me. I've felt two things with regard to the mobile tsunami. First I felt like I didn't understand it near well enough (still feel that way).

My next feeling was of FEAR because it felt like mobile changed everything it touched in very significant ways. Mobile is about SPEED, SIMPLICITY and VISUAL STORYTELLING at a time when it felt llke we ecom types were just starting to really know how to build SLOW, COMPLEX and BORING websites (lol).

I think there is another wave to the mobile tsunami. This move to visual over textual is significant movement even without mobile. With mobile visual presentation is on steroids. Video is KEY, headlines and clear CTAs are KEY, learning to tell a story differently is KEY and understanding the phone as game console feels KEY.

If all of that feels very different than the site you are running (even if you are mobile adaptive) then you win a smart phone. If you understand that this changes everything you win the right to stay in the game.

If, like me, you feel ill prepared for the second wave you win a new board and some wax 'cause we are going to surf this next wave of the mobile marketing tsunami. 

Great report. You can buy a copy on Howard's site:  

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