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Dads Are Hot Again: Dove's New Campaign Shows What Dads Really Do

Dads Are Hot Again: Dove's New Campaign Shows What Dads Really Do | BI Revolution | Scoop.it

Dove Men+Care’s digital campaign for Father’s Day riffs off the idea that dads are sick of their Ward Cleaver image and want credit for changing diapers, making dinner and consoling heartbroken teens. But this creative isn’t all touchy-feely—it’s based on some hard data.

Marty Note
I'm tired of the MAN as IDIOT trend. 2014 seems to be a redemption year. Men and dads are leading the charge. For a long time the cardboard "stupid man" populated commercials, movies and TV for far too long.

I get it. The pendulum swings hither and yon, to and fro. Perhaps one of the web's conversational benefits is brands see customers as people instead of "consumers" or "users".

We are neither simply consumers or users.We are people caught in a divine comedy. MEN aren't cardboard stereotypes meant to supply a cheap punchline or a cliche or two. We men are hard working, confused and learning as we go much like our beautiful sisters.

If the web can eliminate nasty yet ubiquitous cardboard stereotypes every man on the planet will be in the web's debt. What great "men are for real" campaigns have you seen this year?

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Top 10 Emerging Technologies For 2014

Top 10 Emerging Technologies For 2014 | BI Revolution | Scoop.it

Marty Note
Cool "emerging" technologies covered here cover trends across tech and manufacturing:

* Body-adapted Wearable Electronics.
* Nanostructured Carbon Composites.
* Mining Metals from Desalination Brine.
* Grid-scale Electricity Storage.
* Nanowire Lithium-ion Batteries.
* Screenless Display.
* Human Microbiome Therapeutics.
* RNA-based Therapeutics.
* Quantified Self (Predictive Analytics).

* Brain-computer Interfaces.

My favs are RNA-based Therapeutics (since this could help my dad's macular degeneration and Quantified Self (predictive analytics since they will change ecommerce as we've known and practiced it).

Promising "trend tags" here too for http://www.crowdfunde.com.




Via Grant Montgomery
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Chris Storm's curator insight, March 27, 2014 2:54 AM

Some potential emerging technology trends

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New Experian Deal Seeking Study Says Stop Never Ending Sales - via @ScentTrail

New Experian Deal Seeking Study Says Stop Never Ending Sales - via @ScentTrail | BI Revolution | Scoop.it


Thank You Experian! Experian’s new Deal Seekers Report says what every Internet marketer sensed – refusing to segment customers online is goofystupid. Why would any online retailer treat all customers the same?


2014 will be the year segments and personas are a MUST and that includes shouting DEAL, SALE and 50% Off 50% Off all the time. Experian's new study shows such behavior is beyond stupid since it actively turns off 40% of your website's visitors.

Are deals important? Yes for 18% of your visitors (Deal-Seeking Influentials), so figure out programs to support your "influentials" so they can do the heavy lifting for you and you don't sound like a fool to everyone else (lol).


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10 BI Trends For 2014 & 2015 via @TDWI [5 from @CrowdFunde)

10 BI Trends For 2014 & 2015 via @TDWI [5 from @CrowdFunde) | BI Revolution | Scoop.it

Marty Note - 10 BI Trends
Business Intelligence is breaking out all over. It is as if we've reached some magic tipping point where things that were hard are not easier and our BI imagination is being sparked as a result. Here are 10 BI trends for this year and next (6 - 20 are from team at http://www.crowdfunde.com )

* Enterprise gets a handle on unstructured "Big Data".

* Search Will Improve Dramatically (agree).
* Mobility becomes bi-directional (you GET and GIVE via mobile).

* Enterprises come to terms with Big Data.

* Analytics Tools Vendors see importance of FAST and EASY.

CrowdFunde's Additions

* New Key Performance Indicators helps connect traffic and lead gen to conversion (what we are working on at http://www.crowdfunde.com ).

* How Social Media is changing everything become more clear (less search, more mobile and social).

* Expect a new flurry of WAZE.com-like crowdsoure apps.
* Expect more gamification for engagement and loyalty.
* Loyalty becomes LESS fickle as brands discover how to BE online creating community that wins hearts, minds, engagement and loyalty.


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State of Digital Marketing 2014 [Infographic] - SocialTimes

State of Digital Marketing 2014 [Infographic] - SocialTimes | BI Revolution | Scoop.it
A survey of 500 marketing pros found that while digital gets the most lip service, it receives only 1/4 of the budget.
Martin (Marty) Smith's insight:

Surprised to see ad budgets still 75% traditional meda, 25% digital. Should be other way around. Like turning a battleship. Love the "Have Generated Revenue from Social Media" stat as if anyone would know (lol).

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2014 Internet Marketing Trends Mashup - New Pinterest Board

2014 Internet Marketing Trends Mashup - New Pinterest Board | BI Revolution | Scoop.it

Writing a new Curatti.com piece about what is trending in 2014 and created a new ScentTrail Pinterest board to help pin the "trending elephants".

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