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Scooped by Martin (Marty) Smith
Scoop.it!

KUDOS & Thoughts On Scoop.it's 1,000,000th User

KUDOS & Thoughts On Scoop.it's 1,000,000th User | BI Revolution | Scoop.it

Kudos and Thank You
Congratulations to friends at @Scoop.it for reaching 1,000,000 users. I don't know what my number is, but it can't be far from user #1. The story of my use of Scoop.it is fun, full of serendipity and magical.

One day Scoop.it founder Marc Rougier read a post of mine on Scenttrail Marketing (http://www.scenttrail.com/curation-the-next-web-revolution/and suggested I play with Scoop.it in beta. Several years, more than 138,000 views and many great friendships and business partners later THANK YOU seems a tiny thing next to the tremendous value Marc, Guillaume, Alley and the team at Scoop.it created for me :).

Thank You.

The more I use Scoop.it the more this magic wand of a tool feels like WHATS NEXT. Marc read my Curation Is The Next Web Revolution post (http://www.scenttrail.com/curation-the-next-web-revolution/ ) and made one of the best suggestions of my business life when he suggested I play with Scoop.it in early beta.

If curation felt like the next web revolution in early 2011 it feels MORE like that now as we work on creating CrowdFunde (http://www.crowdfunde.com) our #startup we hope is half as helpful as Scoop.it. Oh, and we have NEW FOUND respect for the hardest working engineers in content curation (this creating useful tools is NOT easy :).

Can't measure the importance of learning great content curation from the best in the world (Robin, Jan, Karen, Michele, Brian, Alley, Guilllaume). Feels like I've invested in a stock whose future is assured. Why?

Content curation is the key to content marketing after Mark Schaefer's "Content Shock" (http://www.businessesgrow.com/2014/01/06/content-shock/ ). Mark's important post carries two implications:

* Ability to test content before committing valuable and model owned properties will become a CSF (Critical Success Factor).
* Partnership and community will be how smaller publishers survive the web (i.e. Google's) move toward HUBES.

Scoop.it is a HUGE help with both of "content shock's" remedies. I love Mark's Content Shock post, but the content ship has sailed. We MUST create content. OUR content opens doors to community and THEIR content (User Generated Content UGC where the real gold of the NEW web resides).

Scoop.it's millionth user is an accomplishment, but not as much as creating a community of that size. Community may be the hardest thing to create known to man. There are SO MANY bear traps most who dream of reaching the 1,000,000 mark will fall into one of those traps.

Scoop.it has had moments too. When they eliminated views I was within a day of closing my account. I shared how I use Scoop.it views to know what content is trending. Trending = we should blog about it, so that data is critical to how we use Scoop.it. .

To Guillaume and his team's credit views where back within moments of my sharing how we used the fastest content marketing feedback in the west (lol). Congratulation to friends at Scoop.it for a job well done, for being smart enough to beat the odds and for being great friends, business partners and creative engineers.

Can't wait to see and use what is next. Marty

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Scooped by Martin (Marty) Smith
Scoop.it!

How To "Own" A Conversation & Why Conversations Crush Platforms, Websites, Blogs

How To "Own" A Conversation & Why Conversations Crush Platforms, Websites, Blogs | BI Revolution | Scoop.it

Owning Conversations
Owning conversations means curating related content without worrying over if competitors created it. Owning a conversation means you know that the conversation is happening.

We suggest using Scoop.it and Paper.li to help "spider" the social web. When you "own" a conversation curating realted content, adding your take via Scoop.it-like snippets and being creful with attribution and how you use curated content (to avoide dupe content penalties) you are acting like a Google Authority. Have to act like an authority for a long time before Google trusts and rewards you.

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Scooped by Martin (Marty) Smith
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Slideshare The Visual Marketing SEO RPG - NEW @Scoopit BLOW IT UP Study

Slideshare The Visual Marketing SEO RPG - NEW @Scoopit BLOW IT UP Study | BI Revolution | Scoop.it

Scoop.it Study
I've often thought Slideshare was the great underutilized weapon of content marketing. Thinking that and having the data to prove are two different things.

Thanks to the team at Scoop.it we now have the data to prove what I've FELT. In an extensive study the Scoop.it team shifted my thinking on Slideshare.

Always knew Slideshare was POWERFUL SEO VooDoo because I've had several decks BLOW UP such as:

http://www.slideshare.net/martinmartysmith/storytelling-new-seo 
Absolute #1 position on "Storytelling is the new SEO" and has been top ranked for over a year.

http://www.slideshare.net/martinsellingzoe/content-marketing-network 
This deck held on for a year and has slide out of ranking now.

You don't get much more SEO competitive than "Storytelling is the New SEO" and "Content Marketing Network so personal validation supports the Scoop.it team's great work here.

The other paradigm they shifted for me today was thinking of Slideshare as an important "visual marketing" tool. Decks are LEAN, FAST and VIRAL so great ways to share and build authority and traffic. Just wish I could get my Slideshare profile styled better. Anyone know the secret sauce for that?

Great work Scoopiteers!  

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Rescooped by Martin (Marty) Smith from Curation Revolution
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"5 New eCommerce Lessons" - Haiku Deck by Mark Traphagen Trending On SlideShare

"5 New eCommerce Lessons" - Haiku Deck by Mark Traphagen Trending On SlideShare | BI Revolution | Scoop.it

Five elements creating an eCommerce store can bring to your marketing efforts. Master marketer Martin W. Smith by Mark Traphagen. 

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Martin (Marty) Smith's curator insight, June 29, 2013 12:44 PM

Lean Content Movement
Guillaume, Marc and Alley are championing a new movement I believe in. The "Lean Content" movement is about creating rich visual marketing and getting your point across faster and with less work by your audience.

My friend @MarkTraphagen just used one of his favorite tools, Hiaku Deck, to demonstrate this with my 5 New Ecommerce Lessons (http://scenttrail.blogspot.com/2013/06/5-new-ecommerce-lessons.html ) post.

I loved the example so much I embedded it on top of the post. Haiku Deck is a great tool and Mark is an amazing teacher.

COOL
Mark's Haiku Deck of my blog post is TRENDING on Slideshare (linked off their homepage):
http://www.slideshare.net/?ss