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Rescooped by Martin (Marty) Smith from AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi!

Words That Convert Are Simple (Infographic) via @cendrinemedia

Words That Convert Are Simple (Infographic) via @cendrinemedia | BI Revolution |

"Members only" - "limited offer" - "guaranteed" - "discover" - "check out"... If you wonder what these terms have in common, here is the answer. Brands consider them to be top performers. They are words that convert.

Great @Cendrine Marrouat - cendrinemarrouat.compost (one of Curagami's Top 50 Highly Recommended Content Curators)

Via aanve
Jeff Domansky's curator insight, August 6, 2014 11:02 PM

Copywriters and content marketers take note.

wanderingsalsero's curator insight, August 7, 2014 5:59 AM

Very fascinating article.  I've always been intrigued by the selective use of certain words...and their impact.

Nicoletta Gay's curator insight, August 8, 2014 7:01 AM

How important are words for modern marketers?
Take a look at this infographic!

Rescooped by Martin (Marty) Smith from Business in a Social Media World!

What Makes Content Relevant & Valuable [Infographic] via @cendrinemedia

What Makes Content Relevant & Valuable [Infographic] via @cendrinemedia | BI Revolution |
Following my second article in my weekly free advice series, I decided to create a simple infographic to make the information clearer for you. I hope you will find it useful.

Via Cendrine Marrouat -
Martin (Marty) Smith's insight:

Content marketing's biggest challenge may be understanding not all content is equal. And how unequal your content is may be very different than a different website or business vertical. Your content inequality may be different than mine even if we are in the same biz. 

Here is a great infographic by @Cendrine Marrouat - that helps put content's context in perspective. 

Love the "take note of" section. Marty 

Cendrine Marrouat -'s comment, March 19, 2014 11:29 PM
Thank you so much for sharing my infographic @Martin (Marty) Smith!
Nicoletta Gay's curator insight, March 20, 2014 8:07 AM

See also: ;

mark ivey 's curator insight, March 21, 2014 11:45 AM

It's not rocket science. Good content must be compelling/engaging, audience- targeted, timely and consistent (take note of the "take note" section-smart reminder tips) 

Scooped by Martin (Marty) Smith!

A Brief History of Social Listening: Tools & Tips To Listen Better via @cendrinemedia

A Brief History of Social Listening: Tools & Tips To Listen Better via @cendrinemedia | BI Revolution |

Marty Note - Digital Listening Is Different
Cendrine and I are having a great conversation on G+ about the nature of listening online. Cendrine's great post shares TIps and Tools so you can become a tuned online listener. 

Great post. Here is what I shared on G+:

Are You Listening...Digitally?
Digital #listening  is different. Conversations provide nonverbal clues missing online, but online provides other kinds of clues. Online clues are easy to walk by without even knowing you just missed a clue. 

Examples of missed online clues abound and include:

* Small Follow Back % (sends "we don't listen" signal). 
* Pushing only YOUR content (need to act less proprietarily to become or act as an #authority ).
* Not curating or rewarding #ugc  (User Generated Content).
* Not responding to @yourtwitter mentions with RTs and thanks.
* Not responding to direct @yourtwitter messages.
* Not responding to Twitter DMs in a timely way (can be made worse by not following enough people to be able to DM).
* Not being present on a major social net (like +Google+ ).
* Not asking questions & then curating response.

Could go on and on, but you get the idea. LISTENING online is different and few do it well. 

FIND G+ Conversation  

Cendrine Marrouat -'s comment, July 9, 2014 10:19 PM
Thank you @Martin (Marty) Smith! A great conversation indeed!