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sThe Illusion of PPC and E-Mail Success - New @Curagami Daily Views Record

sThe Illusion of PPC and E-Mail Success - New @Curagami Daily Views Record | BI Revolution | Scoop.it
If you're still betting the farm on Email and PPC delivering you customers and revenue, you're falling behind.


Martin (Marty) Smith's insight:

This Post by our co-founder Phil Buckley set new records for views on Curagami. Breaking daily views record by 3x.

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Hellfighters = Best Cure For SEO PAIN

Hellfighters = Best Cure For SEO PAIN | BI Revolution | Scoop.it

A Dramatic Week of SEO PAIN
As a New Media Leader (@NewMediaLeaderz) HELLFIGHTER Phil (@1918) and I met with two websites this week who've seen their value sliced in half by Google's algorithm changes. I would rank one of the managers as in the upper group of DIY content marketers and bloggers.

Both websites are on fire. Value is burning up into the sky daily. Fixing the raging inferno is NOT for just anyone. These are jobs for highly specialized cross-functional teams like the ones Phil Buckley is pioneering at New Media Leaders.

In one of the lunches the owner of one of the stricken sites had already hired "a friend" to "fix" his site. BIG MISTAKE since these kinds of problems require triage, testing and a long term "we are now the good guys" strategy. Once your site's reputation has taken such a Google hit you must WORK your way out, you must fight the fires in front of you and the ones behind you or bad things happen fast.

I'm the original DIY guy. I love to tinker and test, but I'm here to tell you things are simply too valuable and complex now to tinker on your own. If you don't hire Phil's HELLFIGHTERS hire one of the other handful of people who know how to get your website back on track.

 

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3 Marketing Ninjas Reveal Their Content Marketing & SEO Secrets

3 Marketing Ninjas Reveal Their Content Marketing & SEO Secrets | BI Revolution | Scoop.it
Three Content Marketing Ninjas Reveal Their Secrets!

My live blog of a session at the Raleigh SEO Meetup with +Casie Gillette of KoMarketing…
Martin (Marty) Smith's insight:

My friend @MarkTraphagen reminded me of this fun SEO Meetup hosted by my friend Phil Buckley (@1918) featuring another friend Amy Lewis (@CommsNinja). The discussion is the changing nature of Search Engine Optimization (SEO) and how content truly and finally is KING.

Content being KING has many implications ranging from a need for new Key Performance Indicators (KPIs) to shifting tactics and strategy away from the old optimization days and toward a new world where storytelling is the new SEO.

My Storytelling is the new SEO presentaion is on Slideshare
http://www.slideshare.net/martinmartysmith/storytelling-new-seo

(now with over 16,000 views and all views started from this SEO Meetup and the new nature of content, storytelling and SEO. Thanks to Mark for reminding me of how spcial this meeting was :).

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Lack of Speed KILLS Blogs Too via @1918 (Curagami Co-Founder)

Lack of Speed KILLS Blogs Too via @1918 (Curagami Co-Founder) | BI Revolution | Scoop.it
Don't accept a slow WordPress site. Here's exactly how, with just a few tweaks, I improved the performance of a site dramatically.
Martin (Marty) Smith's insight:

Great post from @Curagami co-founder Phil Buckley about how to speed up your blog or ecommerce site. Lack of speed kills signus, sales and SEO so shaving 10 seconds off of load times is a huge win. 

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What Do Do When Content Marketing Stops Working

What Do Do When Content Marketing Stops Working | BI Revolution | Scoop.it

Today, in a very crowded Hynes Convention Center bathroom, I got to witness a very valuable economics lesson. The HCC is heaving from the crowds for Hubspot's

Marty
This is SO good I will have more to say tomorrow when I'm not so tired my eyes hurt :).

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Brian Yanish - MarketingHits.com's curator insight, August 25, 2013 11:09 PM

Great article! Information is useless with out good as the transmission.