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Le Big data, carburant de demain pour les constructeurs automobiles-%post_id%

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50 Digital Marketing Metrics for CMOs, CDOs, CIOs and CFOs

These 50 metrics are must haves for any CMOs, CDOs, CIOs and CFOs. They help to illustrate why marketing is important and how marketing will help your organizat
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Mondadori Publicité et Iligo se penchent sur les parcours d'achat en mode et en beauté

Mondadori Publicité et Iligo se penchent sur les parcours d'achat en mode et en beauté | Business intelligence for Geeks | Scoop.it
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Case Study: How Should You Be Using RLSAs?

Case Study: How Should You Be Using RLSAs? | Business intelligence for Geeks | Scoop.it
If you were paying attention, you might recall that Google launched Remarketing Lists for Search Ads (RLSAs) at the end of June this year.

Via Jun Baranggan
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How do colors affect purchases? Infographic

How do colors affect purchases? Infographic | Business intelligence for Geeks | Scoop.it
For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy.
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McKinseys Masterplan für Startup-Berlin

McKinseys Masterplan für Startup-Berlin | Business intelligence for Geeks | Scoop.it
Die Unternehmensberatung McKinsey hat den Gründerstandort Berlin untersucht - und sieht viel Nachholbedarf. Einige Gründer reden in der Studie Klartext.
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How to Manage a Low Budget AdWords campaign

How to Manage a Low Budget AdWords campaign | Business intelligence for Geeks | Scoop.it
Running a low budget AdWords campaign can be an effective tool for small businesses. Here are some tricks for small and medium businesses to manage PPC
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… | Business intelligence for Geeks | Scoop.it
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Hummingbird : un nouvel algorithme pour Google Search qui se focalise sur les recherches complexes

Hummingbird : un nouvel algorithme pour Google Search qui se focalise sur les recherches complexes | Business intelligence for Geeks | Scoop.it
Google vient de lever le voile sur le nouvel algorithme exploité par son moteur de recherche : ce dernier, nommé Hummingbird (soit Colibri), se focalise sur les requêtes complexes.
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France’s Silicon Valley to launch start-up hub

France’s Silicon Valley to launch start-up hub | Business intelligence for Geeks | Scoop.it
Paris' ambition to become a global hub for entrepreneurship took a definite step forward on Tuesday, with the launch of a project to build the world's biggest start-up incubator, where fledgling entrepreneurs can receive help to grow their...
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Pourquoi les entreprises familiales résistent-elles mieux à la crise ?

Pourquoi les entreprises familiales résistent-elles mieux à la crise ? | Business intelligence for Geeks | Scoop.it
En collaboration avec Christophe Saubiez, Associé Audit Alors que les logiques centrées exclusivement sur la finance à court terme ont montré leurs limites et causé des dégâts importants, le modèle...
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3 Ways To Prioritize Your Global Search Marketing Efforts To Maximize ROI

3 Ways To Prioritize Your Global Search Marketing Efforts To Maximize ROI | Business intelligence for Geeks | Scoop.it
I was pleased to be part of a great panel at SMX London on prioritizing your search marketing efforts. It included SEO veterans Mikkel deMib Svendsen of deMib.com, Julia Longdon of ContentMango and Dave Davies of Beanstalk.
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Réseaux sociaux et B to B : pourquoi vous devez vous focaliser sur la création de contenus

Réseaux sociaux et B to B : pourquoi vous devez vous focaliser sur la création de contenus | Business intelligence for Geeks | Scoop.it
Etude : l'apport de trafic et l'apport d'opportunités d'affaires grâce aux réseaux sociaux dans un contexte de vente en B to B
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The Top 10 Google AdWords Updates of 2013 | WordStream

The Top 10 Google AdWords Updates of 2013 | WordStream | Business intelligence for Geeks | Scoop.it
We’ve stayed on top of the most important changes to Google AdWords this year and identified the 10 most impactful updates for paid search marketers in 2013 and beyond.
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Seven Ways to Use Social Media for Branding

Seven Ways to Use Social Media for Branding | Business intelligence for Geeks | Scoop.it
Your ability to use social media for branding will greatly depend on having a clear underlining fundamental understanding of social branding concepts.
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Facebook : une déception pour les marketeurs ?

Facebook : une déception pour les marketeurs ? | Business intelligence for Geeks | Scoop.it
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How Pinterest Drives Online Sales / Pinterest Ecommerce Infographic - Shopify

How Pinterest Drives Online Sales / Pinterest Ecommerce Infographic - Shopify | Business intelligence for Geeks | Scoop.it
Pinterest can be a great tool for ecommerce stores to use to increase site traffic and boost online sales.
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How Colors Affect Conversions - Infographic

How Colors Affect Conversions - Infographic | Business intelligence for Geeks | Scoop.it
Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can do the same.
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Inside AdWords: Measure & Optimize for Offline Sales with AdWords Conversion Import

Inside AdWords: Measure & Optimize for Offline Sales with AdWords Conversion Import | Business intelligence for Geeks | Scoop.it
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Le native advertising, mode d'emploi

Le native advertising, mode d'emploi | Business intelligence for Geeks | Scoop.it
Extension du «brand content», le «native advertising» qui intègre la publicité aux contenus journalistiques digitaux, arrive dans les régies de presse. Les sites du Parisien, L'Equipe, 20 Minutes s'y mettent.
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Comment Modifier une Publication Facebook déjà publiée ? | Emarketinglicious

Comment Modifier une Publication Facebook déjà publiée ? | Emarketinglicious | Business intelligence for Geeks | Scoop.it
Qui n’a jamais écrit une publication Facebook avec une faute d’orthographe ou en oubliant d’y ajouter une information ? S’en suit une grande frustration lorsque vous devez la supprimer pour la republier alors qu’elle a déjà reçu des interactions.
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Vente multicanaux, showrooming et ROPO effect : s'y retrouver | Adviso

Vente multicanaux, showrooming et ROPO effect : s'y retrouver | Adviso | Business intelligence for Geeks | Scoop.it
Trucs essentiels pour bien naviguer les enjeux de la vente omni-canaux, comme le commerce en ligne, le commerce mobile, et la logistique multi-canaux.
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Running an AdWords Campaign Is No Longer Easy

Running an AdWords Campaign Is No Longer Easy | Business intelligence for Geeks | Scoop.it
AdWords is more than just knowing the platform. After you get to know everything about the AdWords platform you still need to be a marketer.

Via Jun Baranggan
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Jun Baranggan's curator insight, September 19, 2013 9:03 PM

Running an Adwords campaign is not that easy...

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Le panier persistant, le défi de l’omni-canal

Le panier persistant, le défi de l’omni-canal | Business intelligence for Geeks | Scoop.it
Pour que l’omni-canal devienne réalité, des défis technologiques majeurs restent à venir, que la quasi-totalité des acteurs du marché n’ont pas encore adressés.
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Google AdWords Image Extensions Now In Beta

Google AdWords Image Extensions Now In Beta | Business intelligence for Geeks | Scoop.it
Today, Google has announced the official beta for Image Extensions in AdWords. The image extension has been spotted here and there in the wild over the past couple of months. It allows AdWords advertisers to display relevant images with text ads.
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